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THE OZEN COLLECTION Promotes Rushdhaan Ahmed as the Assistant Director of Marketing & Communications

THE OZEN COLLECTION announce the promotion of Rushdhaan Ahmed as the Assistant Director of Marketing & Communications.

Rushdaan’s Career with THE OZEN COLLECTION

Rushdhaan started his journey in marketing in 2019 as a Graphic Designer and marketing coordinator. Since then, Rushdhaan swiftly climbed the ranks, demonstrating exceptional talent and dedication.

Throughout his career, Rushdhaan has demonstrated an unwavering passion for creativity and strategic thinking. These are qualities that have continuously yielded remarkable results for the company. Rushdan led the team that launched THE OZEN COLLECTION brand in 2020. During this time Rushdhaan played a pivotal role in building the brand’s identity. He ensured brand consistency at the resorts and contributed to a successful launch in the Maldives. Notably, he spearheaded several brand photo and video shoots, crafting captivating visual content that epitomised the essence of luxury at two iconic resorts under the brand – OZEN RESERVE BOLIFUSHI and OZEN LIFE MAADHOO.

Taking on a New Role as Assistant Director of Marketing & Comms!

In his new capacity as Assistant Director of Marketing & Communications, Rushdhaan Ahmed will continue to play a pivotal role in shaping the brand narrative, enhancing its global presence, and driving innovative marketing strategies. His priorities include elevating THE OZEN COLLECTION’s brand identity, constantly modernising, and improving visual aesthetics. On the communications front, he aims to capture a sufficient share of voice globally and in key regions, including the UK, Russia, GCC, DACH, and India. He plans to utilise innovative storytelling to capture the interest of discerning travellers to visit the resorts.

Rushdhaan has been a part of THE OZEN COLLECTION since the beginning of the brand journey. This deep knowledge of brand ethos, along with creative vision and strategic acumen, make him the ideal candidate to lead marketing and communications. We are confident that he will contribute to the team significantly, as we continu to redefine global luxury hospitality experiences, and take the brand to new destinations like India and beyond says Stéphane Laguette – Chief Commercial Officer at Atmosphere Core.

Rushdhaan Ahmed’s appointment underscores THE OZEN COLLECTION’s dedication to excellence and empowering local talent in the ever-evolving luxury hospitality landscape of the Maldives.

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Maldives Welcomes 900,000+ Tourists by May, Showing Strong Early 2025 Growth

Maldives Tourism 2025 - Patina Maldives Fari Island Resort

The Maldives shines as one of the world’s most sought-after travel destinations, with tourism numbers steadily climbing in 2025. As of mid-May, over 900,000 visitors have arrived, marking an 8% increase compared to the same period last year. This steady growth clearly shows the country’s sustained appeal and effective tourism strategies.

A closer look at recent data reveals that tourists arrive at a daily average of around 5,000, which is a sign that demand remains robust even outside the traditional peak seasons. About 71% of travelers choose to stay in resorts, thereby highlighting the Maldives’ reputation for luxury and exclusive island experiences. However, guesthouses also grow in popularity, hosting nearly a quarter of all tourists, which indicates a diversification of accommodation options and a widening of appeal beyond traditional luxury stays.

Furthermore, diverse source markets feed this tourism boom. China leads with the highest number of visitors, followed closely by Russia and the United Kingdom. In addition, European markets such as Italy and Germany continue to contribute strongly, while arrivals from India and the United States also show steady presence. This broad geographic mix not only helps balance visitor flows but also reduces overreliance on any single market.

Looking ahead, the Maldivian government plans to reach 2.5 million arrivals by the end of the year. Meanwhile, ongoing infrastructure projects, including airport expansions, aim to improve accessibility and accommodate increasing visitor numbers. Alongside these efforts, the government is addressing envirThe Maldives shines as one of the world’s most sought-after travel destinations, with tourism numbers steadily climbing in 2025. As of mid-May, over 900,000 visitors have arrived, marking an 8% increase compared to the same period last year. This steady growth clearly shows the country’s sustained appeal and effective tourism strategies.

Strong Demand Throughout the Year

A closer look at recent data reveals that tourists arrive at a daily average of around 5,000, which is a sign that demand remains robust even outside the traditional peak seasons. About 71% of travelers choose to stay in resorts, thereby highlighting the Maldives’ reputation for luxury and exclusive island experiences. However, guesthouses also grow in popularity, hosting nearly a quarter of all tourists, which indicates a diversification of accommodation options and a widening of appeal beyond traditional luxury stays.

Diverse Source Markets Drive Growth

Furthermore, diverse source markets feed this tourism boom. China leads with the highest number of visitors, followed closely by Russia and the United Kingdom. In addition, European markets such as Italy and Germany continue to contribute strongly, while arrivals from India and the United States also show steady presence. This broad geographic mix not only helps balance visitor flows but also reduces overreliance on any single market.

Infrastructure and Sustainability Plans

Looking ahead, the Maldivian government plans to reach 2.5 million arrivals by the end of the year. Meanwhile, ongoing infrastructure projects, including airport expansions, aim to improve accessibility and accommodate increasing visitor numbers. Alongside these efforts, the government is addressing environmental challenges and promoting sustainable tourism, which together prepare the Maldives for a future of continued growth and resilience.

In addition, the Maldives is boosting its visibility through strategic partnerships with major sports franchises. Collaborations with India’s Mumbai Indians cricket team and Liverpool Football Club aim to attract affluent travelers by leveraging these global brands to showcase the Maldives as a premier luxury destination.

Overall, the island nation builds on a solid foundation from record-breaking 2024, maintains momentum as it enhances its offerings, and continues to welcome travelers from across the globe. Consequently, the outlook for the island nation’s tourism sector remains bright as it balances expansion with sustainability.

*Article is based on insights from the Maldives Tourism Update Issue – 16

Feature Image: Patina Maldives, Fari Islands

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