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The St Regis Maldives Presents Dassai Sake Tasting Led by Naoya Matsufuji

The St Regis Maldives Dassai Sake Tasting with Naoya Matsufuji

The St. Regis Maldives Vommuli Resort is set to offer an extraordinary culinary journey. Guests will enjoy an exclusive sake event featuring Dassai, the esteemed brand from Asahi Shuzo Co. Naoya Matsufuji, the Chief Technology Officer of Asahi Shuzo, will lead this rare experience. His forward-thinking approach has propelled Dassai to the forefront of the global sake scene. Matsufuji blends time-honored sake brewing techniques with cutting-edge innovation to cultivate a tradition of excellence.

Exclusive Tastings and Fine Dining

The event, set for March 2, 2025, will immerse guests in a world of exquisite flavors. Dassai’s exceptional sakes will pair perfectly with a meticulously crafted degustation menu. Each course has been thoughtfully designed to enhance the sakes’ rich, nuanced profiles. Together, the food and drink will create a harmonious pairing that showcases their artistry.

The tasting will take place in Decanter, an intimate underground wine cellar at The St. Regis Maldives. This venue houses an impressive selection of over 750 wine labels and sets the stage for an unforgettable evening of discovery and indulgence. On the following evening, March 3, 2025, guests will enjoy another refined dining experience at Orientale, the resort’s signature restaurant. The finest elements of Eastern haute cuisine will come together here. The restaurant will feature an elegant sushi bar and seasonal pan-Asian dishes, capturing the essence of contemporary Asian flavors.

Dassai’s Commitment to Innovation

Dassai has earned global acclaim for its exceptional quality and commitment to innovation in sake production. The brand’s craftsmanship has established it as a leader in the sake world. In a groundbreaking new venture, Dassai will make history by brewing sake in space. Later in 2025, the company will send sake rice and water aboard a rocket to the International Space Station, where fermentation will occur in zero gravity. This experiment will push the boundaries of traditional sake production.

A Luxurious Retreat in the Heart of the Maldives

Nestled in the serene Dhaalu Atoll, The St. Regis Maldives Vommuli Resort offers an idyllic retreat. The resort is surrounded by lush landscapes and the clear, turquoise waters of the Indian Ocean. It features 77 exquisitely designed villas that combine modern luxury with natural beauty. Guests can enjoy sweeping views of the ocean or verdant gardens. Every villa serves as a private sanctuary, complete with spacious terraces, private pools, and interiors that blend seamlessly with the surroundings.

For those seeking ultimate luxury, the resort boasts the impressive John Jacob Astor Estate. This three-bedroom overwater villa includes a private gym and massage rooms. The Caroline Astor Estate, an expansive beachfront villa, offers a 67-square-meter pool and panoramic ocean views. The resort also prioritizes sustainability, leading coral restoration projects with the guidance of its resident marine biologist. Guests can dive into unforgettable experiences, from snorkeling and diving to exclusive yacht trips aboard Norma. The exceptional St. Regis Butler Service ensures that every guest receives pampering. The St. Regis Maldives combines refined indulgence with nature, creating a destination where elegance and adventure unite.

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Visit Maldives Powers Up Summer 2025 with Bold Campaigns Across Key Markets

Maldives Summer Travel 2025: Visit Maldives launches global campaign boosting bookings.

As summer travel heats up worldwide, the Maldives takes bold steps to shine brighter than ever on the global tourism stage. The Maldives Marketing and Public Relations Corporation (MMPRC), known as Visit Maldives, has launched a wide-ranging summer campaign across key international markets to boost brand visibility and drive bookings for the idyllic Indian Ocean paradise. This multifaceted effort not only strengthens the Maldives’ position as a top luxury getaway.

As part of this dynamic push, Ibrahim Shiuree, CEO & MD of Visit Maldives, highlights the bigger picture behind these efforts:

“This summer campaign is part of a broader effort to intensify our presence in key markets where we see significant potential for immediate arrivals and long-term growth. We aim to build sustained interest in the Maldives as a top-of-mind destination by combining on-the-ground activities with strategic media placement and global partnerships.”

Why the Maldives is the Ultimate Summer Escape

Known for its crystal-clear turquoise waters, powder-white beaches, and overwater villas that epitomize luxury, the Maldives offers an unbeatable summer retreat for travelers seeking both relaxation and adventure. Unlike many traditional destinations, the Maldives’ tropical climate creates a year-round haven, with summer bringing warm sunshine and vibrant marine life—perfect for diving, snorkeling, and serene beach days. Beyond natural beauty, the Maldives’ rich culture and world-class hospitality ensure every visitor experiences something truly special.

Global Reach Through Strategic Partnerships and Campaigns

To capture the attention of high-value travelers, Visit Maldives capitalizes on powerful global alliances and sophisticated marketing across its top source markets.

United Kingdom: The Maldives secured a high-profile partnership with Liverpool FC, positioning itself as the club’s Official Tourist Destination Partner. This alliance amplifies the Maldives’ brand visibility among millions of football fans worldwide. The UK campaign features extensive out-of-home (OOH) advertising, including eye-catching ads on London’s underground and buses, alongside taxi promotions that keep the Maldives front-of-mind for British travelers planning summer vacations. Additionally, a collaborative campaign with TravelBag (DNATA UK) aims to boost engagement and summer bookings.

Russia & CIS: Visit Maldives works closely with PAC Group and Resort Life Travel to offer personalized luxury experiences tailored to Russian-speaking tourists, ensuring the Maldives remains a preferred summer destination in this region.

Europe’s DACH Region (Germany, Austria, Switzerland): A strong ongoing campaign with travel giant TUI leverages their extensive retail and online network to promote Maldives vacations, targeting both B2B and B2C audiences. Supplementary collaborations with DER Tour and Alpitour in Germany and Italy respectively create tailored packages and increase bookings through well-established travel agencies.

Poland and Spain: Promotional campaigns with TUI Poland and Travel + Leisure magazine tap into affluent, travel-savvy audiences, elevating the Maldives’ status as a must-visit summer locale.

India: Recognized as a key market, India hosts a robust suite of initiatives, including partnerships with major travel platforms like MakeMyTrip, TBO, and Pickyourtrail. These efforts are supported by high-profile celebrity endorsements and exclusive campaigns with Bollywood director Farah Khan.

Digital & Influencer Engagement to Drive Bookings

In addition to the above summer campaigns, Visit Maldives is rolling out a special Summer Sale campaign across its social media platforms, featuring exclusive offers designed to spark inspiration and drive holiday bookings during the peak travel season. Supporting this push, a curated series of influencer activations targets key source markets, delivering aspirational content across Instagram, YouTube, and TikTok.

Setting the Stage for an Unforgettable Summer in the Maldives

With a strategic focus on strengthening trade partnerships and highlighting the Maldives’ unique summer appeal, Visit Maldives is driving early bookings not only for the upcoming peak season but also for the 2025-2026 winter months. By addressing the seasonal marketing gaps from the previous year, these well-coordinated campaigns secure a sustained presence in key markets and keep the Maldives top of mind for discerning travelers.

Backed by its unmatched natural beauty, luxurious accommodations, and global outreach, the Maldives is firmly positioned as the ultimate summer escape in 2025. Whether travelers seek peaceful beaches, vibrant underwater adventures, or rich cultural experiences, this Indian Ocean paradise offers an extraordinary getaway, made even more accessible thanks to Visit Maldives’ dynamic and ambitious summer campaign.

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