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Top 10 Tourist Markets Since Border Reopening—As of 26th November 2020

tourist november 2020
The leading tourist source markets to the Maldives (as of 26th November 2020) since the country reopened its borders.

The Maldives has recorded 27,182 tourist arrivals from 1st November to 25th November 2020. Hence, November’s figures have already surpassed the previous month’s 21,515 tourist arrivals.

Tourist source markets ranking remains unchanged since 19th November 2020. India is continuing its strong performance with more visitors coming in. Meanwhile, Russia retains the position as the leading tourist source market.

Indian celebrities have made big headlines this month with their stunning vacation pictures from the Maldives. Likewise, other celebs from around the globe have also revealed some fabulous shots from the Maldives holiday.

These are the top 10 tourist source markets (since border reopening) as of 26th November 2020.

1. Russia

Since the Maldives reopened its borders, Russia has maintained the position as the leading tourist source market to the nation. By 26th November 2020, Maldives has recorded 14,855 tourist arrivals from Russia. This is a market share of 22%.

Russia’s Azur Air resumed direct flights to the Maldives on yesterday, 28th November 2020 as well. According to a tweet by the Velena International Airport, the first flight brought over 500 passengers to the Maldives.

2. India

In the second place, 7,652 tourists arrived in the Maldives from India by 26th November 2020. India’s strong performance is due to the ‘Air Bubble’ initiative between the two countries. And also the close distance between Maldives and India.

Also read: Indian Celebrities that Visited Maldives After Lockdown

With a market share of 11.3%, India is one of the key focus markets to the Maldives. Furthermore, arrivals from India is expected to further increase with the marketing activities being carried out in the country.

3. United Kingdom

A total of 5,035 tourists arrived in the Maldives from the UK. Likewise, the UK held a market of 7.5%. UK High Commission announced on 22nd October 2020 the lifting of travel restrictions to the Maldives. Hence, travellers visiting the Maldives will no longer need to self-isolate when they return to the UK.

4. United States

With a small difference from the UK, a total of 5,027 tourists arrived on the Maldives from the US by 16th November 2020. Thus, the US ranks fourth among the leading tourist source markets to the Maldives.

Additionally, arrivals from the United States of America accounted for 7.4% of the source market share.

5. United Arab Emirates

4,319 tourists arrived in the Maldives from UAE. This is a market share of 6.4%. In addition to that, the flag carrier of UAE will expand its COVID-19 cover with additional multi-risk travel cover for all customers purchasing a ticket beginning on 1st December 2020.

  1. Germany: 3,523 tourist arrivals recorded with a market share of 5.2%.
  2. Ukraine: 2,534 tourist arrivals recorded by 26th November 2020—a market share of 3.8%.
  3. Spain: 2,013 tourist arrivals recorded
  4. France: 2,009 tourist arrivals recorded, ranking the country in ninth place
  5. Brazil: 1,927 tourist arrivals recorded as of 26th November

Despite the huge impact of COVID-19 on the tourism industry, tourist arrivals to the Maldives have started steadily growing. The World Travel Awards has also crowned the Maldives as the World’s Leading Destination of this year.

Feature image by Kanuhura Maldives
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Maldives Signs Partnership with Liverpool FC as Official Tourist Destination

Liverpool FC and Maldives sign Tourism Partnership

The Maldives, renowned for its breathtaking islands and luxurious resorts, has taken a bold step to enhance its global tourism reach through an exciting new partnership with Liverpool Football Club (LFC). Announced by the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), this multi-year agreement designates the Maldives as the official tourist destination partner of one of the world’s most iconic football clubs, covering both the men’s and women’s teams. This partnership aims to showcase the Maldives to a vast international audience, thereby driving a surge in high-value tourism to the island nation.

A Global Stage for the Maldives

Liverpool FC engages an audience of over 205 million followers globally, giving Visit Maldives an unparalleled platform to attract potential travelers. By leveraging the club’s influential reach, the Maldives plans to draw an additional 100,000 tourists in 2025, generating over $100 million for the country’s tourism revenue. Additionally, on April 2nd, during a high-profile match against Everton, the Maldives will unveil the partnership, with branding prominently displayed on LED boards at Anfield Stadium, ensuring millions of viewers worldwide see it.

This strategic alliance extends beyond brand visibility at LFC matches. Visit Maldives will place billboards across Europe, targeting affluent travelers in key markets, and secure coverage in LFC’s official publications and digital platforms. With LFC’s TV audience exceeding 211 million per season and 53 million followers on social and digital channels, the Maldives positions itself as a top destination for luxury travelers and football fans alike.

Exclusive Experiences and Sports Tourism

Moreover, this partnership offers the Maldives unique opportunities, including the creation of a Liverpool Academy in the Maldives, further boosting sports tourism. The academy will attract aspiring athletes and football fans, blending their love for the sport with the beauty of the Maldives’ stunning surroundings. In addition, additional fan zones, appearances by LFC legends, and interactive digital campaigns will further engage audiences and drive travel interest.

As a part of this effort, Visit Maldives will incorporate these activations into their global events, fairs, and roadshows, building a cohesive branding presence that emphasizes the Maldives as a luxury destination. The partnership will reach over 397 million people per season, with an expected media value of over $17 million annually, thus delivering a significant return on investment.

A Shared Commitment to Sustainability

Beyond tourism, this partnership reflects a mutual dedication to sustainability. Both LFC and the Maldives commit to protecting the environment, with LFC’s “The Red Way” program promoting sustainability in sports, while Visit Maldives champions ocean conservation and eco-friendly tourism. Since the Maldives faces challenges from rising sea levels and climate change, this collaboration highlights the importance of sustainable practices in preserving the island nation’s unique ecosystem.

Ben Latty, LFC’s Chief Commercial Officer, highlights the mutual goals of sustainability and unforgettable experiences in this partnership. Meanwhile, Ibrahim Shiuree, CEO & MD of Visit Maldives, expresses pride in aligning with Liverpool FC, noting that the collaboration will bring the Maldives closer to millions of passionate football fans and offer them a once-in-a-lifetime opportunity to experience the “Sunny Side of Life.”

Forging a New Era in Global Tourism

This partnership between Visit Maldives and Liverpool FC marks a significant milestone in the Maldives’ tourism marketing strategy. Not only does it strengthen the Maldives’ position as a premier luxury destination, but it also connects with global football fans, inviting them to experience the beauty and tranquility of the islands. Ultimately, by combining world-class tourism with the passion of football, the Maldives aims to capture the hearts of millions, inspiring them to choose the Maldives for their next unforgettable adventure.

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