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Trans Maldivian Airways Assists Government to Relocate Orphans

Trans Maldivian Airways flights
Trans Maldivian Airways has assisted the government to relocate orphans under state care to Funadhoo, Shaviyani Atoll.

Trans Maldivian Airways has assisted the government to relocate orphans under state care to Funadhoo, Shaviyani Atoll. The world’s largest seaplane operator frequently assists the local community and youths through its ‘Zuvana’ development program.

16 children at ‘Fiyavathi’ in Hulhumalé were relocated to the ‘Amaan Hiyaa’ orphanage in Funadhoo. In addition to the initial flight, the seaplane operator conducted 2 additional flights to further assist the relocation process on 7th January 2021. The relocation initiated by the President of the Maldives, Ibrahim Mohamed Solih, aims to provide children with a much safer and healthy environment.

TMA is very happy to be a part of this initiative and will continue to offer its full support in the future as well.

Shubham Moondhara, Head of Corporate Strategy & Business Development at Trans Maldivian Airways

Under Trans Maldivian Airways’ local community development initiatives, the seaplane operator also assists Thalassaemia affected children and their parents services free of charge to Malé from the requested destination. Furthermore, under its Zuvana development program, TMA helps to create skilled employment in the Maldives. TMA has run successful Zuvana Pilot Training and Engineering Training programs for interns. The flight operator is constantly looking for symbiotic ways of growing its business.

The world’s leading seaplane operator and the largest seaplane operator in the world; TMA is considered the backbone of tourism infrastructure in the island archipelago. The operator plays an important role in enhancing and facilitating the growth of the tourism industry in the Maldives.

TMA has also put stringent COVID-19 measures to minimize to contact between its staff and passengers. The seaplane operator aims to keep the journey of travellers simple and safe with fast service and minimum inconvenience to the flyers.

Also read: Trans Maldivian Airways Adds Stringent Measures in the New Normal of Air Travel

Currently, all passengers travelling with TMA receive a complimentary Travel Hygiene Kit. This kit consists of a face mask, gloves, and hand sanitiser at the time of their check-in. The seaplane operator also disinfects all touchpoints throughout the travellers’ journey, regularly.

TMA started in 1989 as a company operating a helicopter fleet under the name ‘Hummingbird Island Helicopters’. Then, the company later changed the name to Hummingbird Island Airways.

Following the addition of the first seaplane to the fleet in 1997, the transition to a seaplane-only fleet completed in 1999. A year later the name Trans Maldivian Airways came to be. Today, TMA represents as a synonym for connecting the Maldives islands.

Feature image by Trans Maldivian Airways
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The Future of Travel: Social Commerce Insights from Jeremy Jauncey, Sarah Kopit & Seth Borko

The Future of Travel: Social Commerce Insights from Jeremy Jauncey, Sarah Kopit & Seth Borko

In today’s rapidly evolving digital landscape, social commerce is redefining the way travelers discover, plan, and book their trips. On a recent episode of the Skift Podcast, Jeremy Jauncey, CEO of Beautiful Destinations,joined Sarah Kopit and Seth Borko to discuss the growing influence of social media platforms like TikTok and Instagram on travel. Their insights highlight how brands and destinations can leverage these changes to engage modern travelers more effectively.

How Is Social Commerce Changing the Way We Travel?

We are in the most exciting time in the history of travel marketing,” said Jauncey, whose company Beautiful Destinations has pioneered high-quality digital storytelling to inspire wanderlust worldwide. “The way people discover travel is fundamentally different now. The traditional model of searching for a destination, visiting a travel agent, and booking through a website is rapidly being replaced by social commerce.

Social commerce merges social media influence with direct consumer purchases, allowing users to discover destinations through organic content and seamlessly book their next trip without leaving the app. Platforms like TikTok, Instagram, and YouTube have become virtual travel agencies, where users find inspiration and make real-time booking decisions based on what they see.

According to Seth Borko, a senior research analyst at Skift, younger generations are driving this shift, placing greater trust in influencers and user-generated content over traditional advertisements.

Millennials and Gen Z are scrolling through their feeds and seeing firsthand experiences from people they follow and admire. That authenticity is what makes them act,” Borko explained. “This isn’t just advertising; this is experiential storytelling with a call to action.

Why Is Short-Form Video the Future of Travel Marketing?

One of the key drivers behind this transformation is short-form video content.

Instagram Reels and TikTok have changed the game,” Jauncey noted. “A 15-second video can transport a user to a remote island in the Maldives or a street market in Bangkok. And with a simple tap, they can book a flight, hotel, or experience right there on the platform.”

Unlike traditional marketing strategies, which often require multiple steps from inspiration to booking, social commerce streamlines the process. Integrated ‘Book Now’ buttons and social-first travel agencies enable travelers to go from watching a video to confirming a reservation within minutes.

Sarah Kopit, Editor-in-Chief at Skift, emphasized the importance of adapting to these changing consumer behaviors.

Travel companies that are still relying on static images and generic ads are falling behind,” Kopit stressed. “You need to be in the spaces where your audience spends time – and right now, that’s TikTok, Instagram, and even emerging platforms like BeReal.

How Are Influencers and Community Engagement Driving Travel Bookings?

The conversation also highlighted the crucial role of content creators and travel influencers in driving bookings. Unlike traditional advertising, influencer marketing fosters trust through authenticity and relatability.

Travelers want to see real people experiencing real moments,” Jauncey explained. “It’s no longer about polished, overproduced ads. It’s about storytelling through a lens that feels personal and attainable.

This shift has led to the rise of micro-influencers—travel creators with smaller yet highly engaged audiences. These influencers often provide in-depth guides, real-time experiences, and unfiltered reviews, making their recommendations more credible.

We’re seeing a shift away from big celebrity endorsements toward niche, passionate creators who actually visit and experience the places they promote,” Borko added. “They drive more conversions because their followers see them as trustworthy sources.”

What Does the Future of Travel Marketing Look Like?

As social commerce continues to expand, industry experts agree that travel brands must adapt or risk being left behind. Key takeaways from this discussion include:

Short-form video is the future of travel marketing. Brands should invest in compelling, mobile-friendly content that captures users’ attention within seconds.

Seamless booking experiences drive conversions. The fewer steps between inspiration and purchase, the higher the likelihood of bookings.

Authenticity is key. Travelers engage more with real, relatable experiences from influencers and user-generated content.

Community engagement matters. Travel brands that foster relationships with their audiences rather than solely pushing sales will see greater long-term success.

The brands that will succeed in this new era of travel are the ones that recognize the power of social discovery and immediate action,” Jauncey concluded. “This is no longer the future – it’s happening right now.

As the travel industry shifts toward experience-driven, mobile-first marketing, companies that embrace social commerce will be at the forefront of the next travel boom. For travel brands and destinations, the message is clear: adapt now, or risk being left behind in a world where the next viral destination is just one scroll away.

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