05 Most Anticipated Resort Openings

The collection of resorts in the Maldives is ever-expansive. Still, there is great anticipation for every new addition. With the COVID-19 situation coming under control, we are looking forward to new resort openings. From exciting new concepts to fresh takes on classic comfort, there is something for everyone.

Capella Maldives

Capella Maldives boasts spacious villas and mansions with breathtaking views of the ocean. A luxurious representation of the island life philosophy, it is a much-needed escape from the mundane.

Searching for a scenic wedding venue? Look no further- Arrival at Cappella is ideal for weddings and private parties. The American steakhouse and a Michelin-starred Omakase Bar makes it perfect for foodies. They even offer alfresco dining options so you can dine under the stars.

Gran Mélia Huravee

The design of the Gran Mélia Huravee focuses on minimizing the impact on its natural surroundings. However, rest assured that there have been no trade-offs when it comes to luxury.

The Spanish hotel chain is best known for its elegance and timeless standards. Their debut in the Maldives features 96 exquisite villas. This includes two presidential suites and one private island villa. An immaculate union of business and leisure, the Gran Mélia Huravee is planning to welcome guess in late 2021.

JOALI Being

JOALI Being is the first-ever island retreat in the Maldives that is solely focused on wellbeing. They combine the old and the new to tailor personalized experiences based on the mind, skin, microbiome and energy.

Dishes are selected by nutritionists with the freshest of ingredients sourced from sustainable local farms. The resort is able to meet dietary specifications whether you’re vegan, vegetarian, or pescatarian. Each villa has its own butler or “Jadugar”, the Dhivehi word for “magician”, to tend to your every whim. Makes it sound all the more alluring.

Alila Kothaifaru Maldives

From spectacular views of the sunrise and sunset to the waters full of life, it is an absolute feast for your eyes.

Hyatt’s nature-focused luxury brand is introducing yet another stunning resort to the Maldives. With a total of 80 classy villas surrounded by an exquisite house reef, this property has much to offer for the adventurer. Located in the Raa Atoll, Alila Kothaifaru hosts dive excursions to Hanifaru Bay, where the manta rays flock to feed.

Hilton Maldives Amingiri

The Hilton’s fourth resort in the Maldives is conveniently located within the Male’ Atoll, a 15-minute speedboat journey away from Velana International Airport.

Worldwide, families and friends have been connecting remotely for over a year now. So, the brand aims to create a space where you can reconnect with loved ones. Through a secret entrance in the kids’ club, teens can access a rooftop deck where they can unwind and munch on snacks from a specialized menu. Additionally, the new property features an adults-only destination bar, a stunning location for private gatherings.

Feature image by Capella Maldives

As summer travel heats up worldwide, the Maldives takes bold steps to shine brighter than ever on the global tourism stage. The Maldives Marketing and Public Relations Corporation (MMPRC), known as Visit Maldives, has launched a wide-ranging summer campaign across key international markets to boost brand visibility and drive bookings for the idyllic Indian Ocean paradise. This multifaceted effort not only strengthens the Maldives’ position as a top luxury getaway.

As part of this dynamic push, Ibrahim Shiuree, CEO & MD of Visit Maldives, highlights the bigger picture behind these efforts:

“This summer campaign is part of a broader effort to intensify our presence in key markets where we see significant potential for immediate arrivals and long-term growth. We aim to build sustained interest in the Maldives as a top-of-mind destination by combining on-the-ground activities with strategic media placement and global partnerships.”

Why the Maldives is the Ultimate Summer Escape

Known for its crystal-clear turquoise waters, powder-white beaches, and overwater villas that epitomize luxury, the Maldives offers an unbeatable summer retreat for travelers seeking both relaxation and adventure. Unlike many traditional destinations, the Maldives’ tropical climate creates a year-round haven, with summer bringing warm sunshine and vibrant marine life—perfect for diving, snorkeling, and serene beach days. Beyond natural beauty, the Maldives’ rich culture and world-class hospitality ensure every visitor experiences something truly special.

Global Reach Through Strategic Partnerships and Campaigns

To capture the attention of high-value travelers, Visit Maldives capitalizes on powerful global alliances and sophisticated marketing across its top source markets.

United Kingdom: The Maldives secured a high-profile partnership with Liverpool FC, positioning itself as the club’s Official Tourist Destination Partner. This alliance amplifies the Maldives’ brand visibility among millions of football fans worldwide. The UK campaign features extensive out-of-home (OOH) advertising, including eye-catching ads on London’s underground and buses, alongside taxi promotions that keep the Maldives front-of-mind for British travelers planning summer vacations. Additionally, a collaborative campaign with TravelBag (DNATA UK) aims to boost engagement and summer bookings.

Russia & CIS: Visit Maldives works closely with PAC Group and Resort Life Travel to offer personalized luxury experiences tailored to Russian-speaking tourists, ensuring the Maldives remains a preferred summer destination in this region.

Europe’s DACH Region (Germany, Austria, Switzerland): A strong ongoing campaign with travel giant TUI leverages their extensive retail and online network to promote Maldives vacations, targeting both B2B and B2C audiences. Supplementary collaborations with DER Tour and Alpitour in Germany and Italy respectively create tailored packages and increase bookings through well-established travel agencies.

Poland and Spain: Promotional campaigns with TUI Poland and Travel + Leisure magazine tap into affluent, travel-savvy audiences, elevating the Maldives’ status as a must-visit summer locale.

India: Recognized as a key market, India hosts a robust suite of initiatives, including partnerships with major travel platforms like MakeMyTrip, TBO, and Pickyourtrail. These efforts are supported by high-profile celebrity endorsements and exclusive campaigns with Bollywood director Farah Khan.

Digital & Influencer Engagement to Drive Bookings

In addition to the above summer campaigns, Visit Maldives is rolling out a special Summer Sale campaign across its social media platforms, featuring exclusive offers designed to spark inspiration and drive holiday bookings during the peak travel season. Supporting this push, a curated series of influencer activations targets key source markets, delivering aspirational content across Instagram, YouTube, and TikTok.

Setting the Stage for an Unforgettable Summer in the Maldives

With a strategic focus on strengthening trade partnerships and highlighting the Maldives’ unique summer appeal, Visit Maldives is driving early bookings not only for the upcoming peak season but also for the 2025-2026 winter months. By addressing the seasonal marketing gaps from the previous year, these well-coordinated campaigns secure a sustained presence in key markets and keep the Maldives top of mind for discerning travelers.

Backed by its unmatched natural beauty, luxurious accommodations, and global outreach, the Maldives is firmly positioned as the ultimate summer escape in 2025. Whether travelers seek peaceful beaches, vibrant underwater adventures, or rich cultural experiences, this Indian Ocean paradise offers an extraordinary getaway, made even more accessible thanks to Visit Maldives’ dynamic and ambitious summer campaign.