Adaaran Resorts Maldives Introduces New Initiative to Save the LUNGS of the OCEAN

Adaaran Resorts Maldives has introduced another sustainability project: The Coral Re-plantation Project, aiming to save the ‘lungs’ of the world. In commemoration of the World Environment Day and the World Ocean day on 05^th June 2020, the newly launched initiative is one of the many sustainability projects undertaken by Adaaran Resorts Maldives.

For the new project, discarded beds and iron trees were adorned with corals selected and nurtured carefully. According to Adaaran Resorts, the selection of corals took several months as it included thorough scrutiny and research of the house reef and lagoon. The research for the project is carried out with the support and help from Adaaran Resorts’ official dive partner “Dive Point”.

Corals are very sensitive and beautiful creatures that can be found under water and each coral behaves in their own unique way, in tandem with the ever-changing environment. We help them to grow and multiply using different ways to fix corals. We believe that continuous monitoring is the key to the success in their growth.”
Adaaran Resorts Maldives

Adaaran Resorts’ sustainability journey started in 2016 with the Green Dive project, signing the sustainability pledge under water at Adaaran Select Hudhuranfushi. With strict rules and regulations in place, the eco-friendly resort has continued implementing eco-friendly measures across their resorts. The luxury hospitality group is committed to protecting the magnificent coral reefs while working to protect the ecosystem from pollution. Opposing any form of littering, recycling all renewable resources, regular maintenance of beaches, etc are some of the green practices in place at Adaaran Resorts. All Adaaran Resorts in the Maldives are also Travelife Certified properties, a leading international certification initiative for companies committed to sustainability in the tourism industry.

Encapsulating the perfect blend of luxury and comfort, Adaaran Resorts are among the best luxury boutique resorts in Maldives. Set in the blissful seclusion amidst the cerulean seas, each of the Adaaran Resorts’ properties offer a holiday worth treasuring.

Feature image by Adaaran Resorts

The first week of April has been a remarkable one for the Maldives’ tourism sector, with several key developments underscoring the country’s growing influence on the global stage. The Ministry of Tourism and Environment has spearheaded several initiatives that highlight its unwavering commitment to sustainable tourism, international collaboration, and enhancing the nation’s tourism appeal. From launching a high-profile campaign with Liverpool Football Club to taking decisive steps toward a greener future, this week marks a pivotal moment for the Maldives’ tourism industry.

Tourism Promotion with Liverpool FC: A Landmark Partnership

One of the standout moments this week was, without a doubt, the official launch of the Maldives’ tourism promotion campaign in partnership with Liverpool Football Club (LFC). President Dr. Mohamed Muizzu, joined by Minister of Tourism and Environment Thoriq Ibrahim, attended the Merseyside Derby between Liverpool FC and Everton, marking the global debut of this exciting collaboration. The Maldives Marketing & Public Relations Corporation (MMPRC) has, in fact, worked alongside LFC to run a co-branded tourism campaign across the UK, aiming to attract high-value travelers to the Maldives. Specifically, the campaign includes extensive outdoor and digital advertisements in prime locations like the London Underground, airports, and major billboards across Europe, promising the Maldives significant exposure in international markets.

Advancing Climate Action: Maldives Sets Example with Transparency and Sustainability

In line with its commitment to environmental sustainability, the Maldives also focused on climate action this week. Notably, the Ministry of Tourism and Environment is currently undergoing a technical expert review of the nation’s first Biennial Transparency Report (BTR), submitted as part of the Paris Agreement’s Enhanced Transparency Framework. This review will, in turn, assess the country’s efforts in managing greenhouse gas emissions and climate change impacts. Ultimately, this review process demonstrates the Maldives’ dedication to global climate action, reinforcing the country’s reputation as a leader in sustainable tourism and environmental stewardship.

Renewable Energy Progress: A Step Toward Sustainable Tourism

In a related effort to promote sustainability, the Ministry has signed an agreement to install 38 MWh of Battery Energy Storage Systems across 18 islands. This initiative, backed by the Asian Development Bank (ADB), is a significant step toward increasing the use of solar energy in the Maldives, thereby helping to reduce reliance on costly diesel fuel. Furthermore, this project is expected to not only save millions in fuel costs but also support the Maldives’ broader goals of becoming more environmentally resilient, ultimately further enhancing its appeal as an eco-conscious tourist destination.

Strengthening International Relations and Local Industry Development

Minister Thoriq Ibrahim met with officials from Pakistan to discuss cooperative efforts in waste management, a critical issue for the archipelago’s scattered islands. Additionally, the Minister welcomed Japan’s newly appointed Ambassador, Mrs. Ishigami Rumiko, to discuss climate mitigation, waste management, and energy transition, thus demonstrating the Maldives’ commitment to fostering strong international partnerships.

Moreover, Minister Ibrahim also met with the Maldives Association of HR Professionals to explore opportunities for developing the tourism workforce, ensuring that the Maldives can continue offering exceptional service to visitors. These discussions are, indeed, crucial for strengthening the Maldives’ tourism industry and its global competitiveness.

Looking Ahead

With a continued focus on sustainable tourism, international collaborations, and workforce development, the Maldives is positioning itself for long-term success in the global tourism market. The nation’s commitment to environmental stewardship, alongside initiatives like the partnership with Liverpool FC, will undoubtedly ensure it remains a top destination for travelers worldwide.

Adaaran Resorts Maldives Introduces New Initiative to Save the LUNGS of the OCEAN

Feature image by Adaaran Resorts

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