In light of the changing situation across the globe due to COVID-19, Arabian Travel Market has been further postponed.
In light of the changing situation across the globe due to COVID-19, Arabian Travel Market has been further postponed. The event was initially planned for April 2020, then rescheduled for 28th June till 01st July.
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ATM will now take place next year from 16th May 2021 to 19th May 2021 at the Dubai World Trade Centre. After monitoring the situations around the world, Reed Travel Exhibitions took decision to postpone the event till next year. The company believes it is the best course of action considering the ongoing global pandemic.
We appreciate that this is disappointing news. However, everyone’s health and safety is our top priority. We are fully aware of the important role that ATM plays for industry professionals across the Middle East region and beyond. We believe it is our responsibility to deliver a safe and successful event when we are able to do so.”
Reed Travel Exhibitions stated in a Press Release
In hopes of delivering positive business and networking opportunities to the Middle East’s travel and tourism community, an online event will be held. The event will take place from 01st June 2020 to 03rd June 2020. According to the statement, the virtual event will include webinars, live conference sessions, speed networking events, 1-2-1 meetings, and more.
Once again, we would like to thank each and every one of you for your continued patience and ongoing support. We look forward to welcoming you to Arabian Travel Market in 2021. Which we believe will coincide with our industry well on its way towards full recovery.”
Reed Travel Exhibitions said in the Press Release
Arabian Travel Market is a leading international travel and tourism event for potential businesses within the Middle East. It is where tourism destinations from across the world comes together to showcase a diverse range of accommodation options, travel attractions, technology and key airline routes.
The Maldives, renowned for its breathtaking islands and luxurious resorts, has taken a bold step to enhance its global tourism reach through an exciting new partnership with Liverpool Football Club (LFC). Announced by the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), this multi-year agreement designates the Maldives as the official tourist destination partner of one of the world’s most iconic football clubs, covering both the men’s and women’s teams. This partnership aims to showcase the Maldives to a vast international audience, thereby driving a surge in high-value tourism to the island nation.
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A Global Stage for the Maldives
Liverpool FC engages an audience of over 205 million followers globally, giving Visit Maldives an unparalleled platform to attract potential travelers. By leveraging the club’s influential reach, the Maldives plans to draw an additional 100,000 tourists in 2025, generating over $100 million for the country’s tourism revenue. Additionally, on April 2nd, during a high-profile match against Everton, the Maldives will unveil the partnership, with branding prominently displayed on LED boards at Anfield Stadium, ensuring millions of viewers worldwide see it.
This strategic alliance extends beyond brand visibility at LFC matches. Visit Maldives will place billboards across Europe, targeting affluent travelers in key markets, and secure coverage in LFC’s official publications and digital platforms. With LFC’s TV audience exceeding 211 million per season and 53 million followers on social and digital channels, the Maldives positions itself as a top destination for luxury travelers and football fans alike.
Exclusive Experiences and Sports Tourism
Moreover, this partnership offers the Maldives unique opportunities, including the creation of a Liverpool Academy in the Maldives, further boosting sports tourism. The academy will attract aspiring athletes and football fans, blending their love for the sport with the beauty of the Maldives’ stunning surroundings. In addition, additional fan zones, appearances by LFC legends, and interactive digital campaigns will further engage audiences and drive travel interest.
As a part of this effort, Visit Maldives will incorporate these activations into their global events, fairs, and roadshows, building a cohesive branding presence that emphasizes the Maldives as a luxury destination. The partnership will reach over 397 million people per season, with an expected media value of over $17 million annually, thus delivering a significant return on investment.
A Shared Commitment to Sustainability
Beyond tourism, this partnership reflects a mutual dedication to sustainability. Both LFC and the Maldives commit to protecting the environment, with LFC’s “The Red Way” program promoting sustainability in sports, while Visit Maldives champions ocean conservation and eco-friendly tourism. Since the Maldives faces challenges from rising sea levels and climate change, this collaboration highlights the importance of sustainable practices in preserving the island nation’s unique ecosystem.
Ben Latty, LFC’s Chief Commercial Officer, highlights the mutual goals of sustainability and unforgettable experiences in this partnership. Meanwhile, Ibrahim Shiuree, CEO & MD of Visit Maldives, expresses pride in aligning with Liverpool FC, noting that the collaboration will bring the Maldives closer to millions of passionate football fans and offer them a once-in-a-lifetime opportunity to experience the “Sunny Side of Life.”
Forging a New Era in Global Tourism
This partnership between Visit Maldives and Liverpool FC marks a significant milestone in the Maldives’ tourism marketing strategy. Not only does it strengthen the Maldives’ position as a premier luxury destination, but it also connects with global football fans, inviting them to experience the beauty and tranquility of the islands. Ultimately, by combining world-class tourism with the passion of football, the Maldives aims to capture the hearts of millions, inspiring them to choose the Maldives for their next unforgettable adventure.
Liverpool FC, Liverpool Football Club, maldives, mmprc, Tourist Destination, Visit Maldives
