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Emirates Receives APEX 2021 Five Star Global Official Airline Rating

Emirates APEX award
Emirates has received the APEX 2021 Five Star Global Official Airline Rating, based on feedback from passengers.

Emirates has received the APEX 2021 Five Star Global Official Airline Rating, based on feedback from passengers that were independently collected by APEX via its partnership with TripIt, and validated and certified by an external auditor to ensure that all ratings were made by genuine travellers who had flown on the airline they were reviewing.

Emirates continues to lead the industry in restoring travel confidence. It was the world’s first airline to offer free COVID-19 medical cover for all customers and this was later extended to a full multi-risk insurance cover; and it has modified its services onboard and on the ground to introduce enhanced bio-safety protocols while continuing to offer its signature experiences like the Emirates lounge and onboard Shower Spa.

In the past months, Emirates has constantly reviewed and proactively adapted our products and services to comply with regulatory protocols, and we’ve also kept our eye on innovation. In line with our strategy and our leaders’ vision, Emirates continues to invest in enhancing our customer proposition and product. In recent months, we’ve brought to market several innovative services to offer our customers even more confidence, comfort and convenience, and seamless travel. These were not simply a response to the pandemic, but also part of our DNA and long-term strategy to earn our customers’ trust and loyalty, and maintain our lead in the industry.

Adel Al Redha, Emirates’ Chief Operating Officer.

Emirates also recently launched its fully-integrated biometrics facilities at Dubai airport, and self-service check-in and bag drop facilities that further reduces contact and eases the customer journey on the ground. Furthermore, APEX CEO Dr Joe Leader stated Emirates’ ability to continue to advance the gold standard of customer care, even against the headwinds of a pandemic, demonstrates the airline’s non-stop focus upon positive guest engagement.

Also read: Emirates Welcomes its First of Three A380 to be Delivered in December

The airline has so far received 2 new A380 aircraft this year, the most popular aircraft and flying experience amongst Emirates customers. The next Emirates A380 aircraft, fitted with the airline’s first-ever premium economy cabin, is scheduled for delivery before end December.

Feature image by Emirates
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LUX South Ari Atoll Launches Pottery Workshops with The Clay Studio Maldives

pottery workshops by claystudio maldives at LUX* south ari atoll

LUX* South Ari Atoll announces its exciting collaboration with The Clay Studio Maldives. From 20 December 2024, the resort hosts a pottery pop-up at its Junk Art Studio. This partnership offers guests a hands-on artistic experience, encouraging them to explore their creativity while supporting a local Maldivian business.

John Rogers, General Manager of LUX* South Ari Atoll, expresses enthusiasm for the initiative.

We are delighted to bring this hands-on pottery experience to our guests, in collaboration with The Clay Studio Maldives. As a resort that celebrates creativity and connection, this partnership allows families to create meaningful memories while supporting local artisans.”

A Range of Creative Workshops for All Ages

The pottery experience includes a wide range of interactive workshops designed for all ages. Guests participate in activities such as wheel-throwing, hand-building, and the popular “Paint a Pot” sessions. These workshops inspire creativity and provide an engaging, enjoyable experience. The resort also offers special options for children. Private sessions allow couples and families to enjoy personalized experiences.

Skilled artisans lead each class and share their expertise in pottery. They introduce guests to the local artistic traditions of the Maldives. The partnership supports The Clay Studio Maldives, a local business committed to preserving these traditions.

The pottery experience coincides with the resort’s festive celebrations. Guests enjoy a variety of holiday activities, traditions, and dining experiences designed to create unforgettable memories. This lively program adds excitement to the holiday season.

This announcement follows LUX* South Ari Atoll’s recent recognition as “Best for Families” at the Condé Nast Johansens Awards For Excellence 2025. This award strengthens the resort’s reputation as a top family-friendly destination. By offering pottery workshops and festive activities, LUX* South Ari Atoll continues to provide experiences that celebrate creativity, culture, and family connection.

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