Hard Rock Hotel Maldives has been nominated for the prestigious Condé Nast Traveler 2021 Readers’ Choice Awards.
Hard Rock Hotel Maldives has been nominated for the prestigious Condé Nast Traveler 2021 Readers’ Choice Awards. In 2020, the island resort was recognized among the Top Indian Ocean resorts.
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Several other resorts in the Maldives have been nominated for the awards. The voting for the awards this year is open until 31st May 2021. So, to cast your vote for Hard Rock Hotel Maldives in the Condé Nast Traveler 2021 Readers’ Choice Awards, visit https://www.cntraveler.com/rca/vote.
Over the years, Hard Rock Hotel Maldives added several accolades to its portfolio. The resort shined at last year’s World Luxury Hotel Awards. Moreover, the island retreat located in Crossroads Maldives was recognized at Luxury Lifestyle Awards 2021.
About Hard Rock Hotel Maldives
Hard Rock Hotel Maldives boasts 178 rooms, suites and villas. These villas also include overwater pool villas, which come complemented by signature amenities for all ages.
The upscale resort offers activities from aerial acrobatics, self-defence, and even Jiu-jitsu classes. Furthermore, holidaymakers can also enjoy the Signature Sound of Your Stay program.
Hard Rock Hotel Maldives features distinctive amenities. This includes; the Hard Rock Cafe, Body Rock fitness centre, Rock Spa, Rock Shop, and eclectic dining and entertainment experiences.
This luxury resort is located in Crossroads Maldives, which is dubbed as the place ‘where culture meets’. Crossroads Maldives offers upscale lifestyle outlets and endless entertainment offerings, as well as stunning natural, cultural and nautical attractions.
The resort is reachable by a short 15-minute boat ride from the Maldives’ main Velana International Airport.
Hard Rock International (HRI) remains one of the most globally recognized companies. Likewise, the company boasts properties in over 248 locations spanning across 70 countries.
For bookings and further information about Hard Rock Hotel Maldives, click HERE.
The Maldives, renowned for its breathtaking islands and luxurious resorts, has taken a bold step to enhance its global tourism reach through an exciting new partnership with Liverpool Football Club (LFC). Announced by the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), this multi-year agreement designates the Maldives as the official tourist destination partner of one of the world’s most iconic football clubs, covering both the men’s and women’s teams. This partnership aims to showcase the Maldives to a vast international audience, thereby driving a surge in high-value tourism to the island nation.
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A Global Stage for the Maldives
Liverpool FC engages an audience of over 205 million followers globally, giving Visit Maldives an unparalleled platform to attract potential travelers. By leveraging the club’s influential reach, the Maldives plans to draw an additional 100,000 tourists in 2025, generating over $100 million for the country’s tourism revenue. Additionally, on April 2nd, during a high-profile match against Everton, the Maldives will unveil the partnership, with branding prominently displayed on LED boards at Anfield Stadium, ensuring millions of viewers worldwide see it.
This strategic alliance extends beyond brand visibility at LFC matches. Visit Maldives will place billboards across Europe, targeting affluent travelers in key markets, and secure coverage in LFC’s official publications and digital platforms. With LFC’s TV audience exceeding 211 million per season and 53 million followers on social and digital channels, the Maldives positions itself as a top destination for luxury travelers and football fans alike.
Exclusive Experiences and Sports Tourism
Moreover, this partnership offers the Maldives unique opportunities, including the creation of a Liverpool Academy in the Maldives, further boosting sports tourism. The academy will attract aspiring athletes and football fans, blending their love for the sport with the beauty of the Maldives’ stunning surroundings. In addition, additional fan zones, appearances by LFC legends, and interactive digital campaigns will further engage audiences and drive travel interest.
As a part of this effort, Visit Maldives will incorporate these activations into their global events, fairs, and roadshows, building a cohesive branding presence that emphasizes the Maldives as a luxury destination. The partnership will reach over 397 million people per season, with an expected media value of over $17 million annually, thus delivering a significant return on investment.
A Shared Commitment to Sustainability
Beyond tourism, this partnership reflects a mutual dedication to sustainability. Both LFC and the Maldives commit to protecting the environment, with LFC’s “The Red Way” program promoting sustainability in sports, while Visit Maldives champions ocean conservation and eco-friendly tourism. Since the Maldives faces challenges from rising sea levels and climate change, this collaboration highlights the importance of sustainable practices in preserving the island nation’s unique ecosystem.
Ben Latty, LFC’s Chief Commercial Officer, highlights the mutual goals of sustainability and unforgettable experiences in this partnership. Meanwhile, Ibrahim Shiuree, CEO & MD of Visit Maldives, expresses pride in aligning with Liverpool FC, noting that the collaboration will bring the Maldives closer to millions of passionate football fans and offer them a once-in-a-lifetime opportunity to experience the “Sunny Side of Life.”
Forging a New Era in Global Tourism
This partnership between Visit Maldives and Liverpool FC marks a significant milestone in the Maldives’ tourism marketing strategy. Not only does it strengthen the Maldives’ position as a premier luxury destination, but it also connects with global football fans, inviting them to experience the beauty and tranquility of the islands. Ultimately, by combining world-class tourism with the passion of football, the Maldives aims to capture the hearts of millions, inspiring them to choose the Maldives for their next unforgettable adventure.
Liverpool FC, Liverpool Football Club, maldives, mmprc, Tourist Destination, Visit Maldives