Lily Hotels Appoints New Representation Company for the Middle East Market

Lily Hotels has reinforced its resorts’ brand presence in the Middle Eastern Markets with the appointment of Claviger (Middle East). Claviger is a luxury tourism & hospitality representation company offering Sales, Marketing & PR Services in the Middle East. The company’s team comprises of experts in the field of travel, tourism, and lifestyle.

Lily Hotels is dedicated to creating high-value, sophisticated and sustainable holidays, and Claviger (Middle East) offers an individual approach that is seamlessly integrated with this vision. Representing Lily Beach Resort & Spa and Hideaway Beach Resort & Spa, the agency will synergize with its professional networks to communicate a truly timeless adventure for potential future patrons of the resorts.

We have selected new representation company based on their great expertise in Hotels Middle East Sales & marketing representation, Strategic marketing Planning & Social Media Management and Strategic marketing, which is highly required to sell/promote our brand portfolio at this business revival period in Middle East region.
Imroz Uddin, Lily Hotel’s Group Director of Sales and Marketing said.

Claviger (Middle East) has a team that boasts over 100 years of hospitality experience among them in the market which is focused on leading hospitality properties through comprehensive planning and creative insights. With two great properties excelling in different means whereby they are valued highly in many markets around the world, Claviger (Middle East) will increase the resorts’ recognition in the Middle Eastern market and bring their respective brand identity’s appeal to the masses and increase the reach throughout the market.

While the US, and Russia, and CIS remain the leading market generator at this juncture, the Middle Eastern market has also been one of the markets performing well to send visitors to the Maldives. Through this collaboration with the new partners, Lily Hotels aims to highlight the visibility of its award-winning pioneer all-inclusive packages and unique selling points of both properties so that discerning potential customers in the market choose Lily or Hideaway as their holiday destination during this period.

Feature image by Lily Beach Resort & Spa

MIC Group announces the appointment of Mohamed Nisham as its new Chief Financial Controller, a strategic move aimed at enhancing the company’s financial operations. Nisham, a seasoned professional in financial management within the hospitality sector, brings significant expertise in areas such as financial strategy, automation, and improving operational processes. In his new role, he will oversee the financial operations across all business divisions, working to ensure both growth and financial stability for the company.

Ali Shakir, Group General Manager at MIC Group, expresses his enthusiasm about the appointment, commenting:

“At MIC Group, we uphold a strong commitment to operational excellence, and Nisham’s appointment further strengthens our dedication to financial discipline and innovation. His proven expertise in financial automation and strategic budgeting will play a crucial role in optimizing our financial performance and driving sustainable growth.”

Nisham holds an MBA in Accounting & Finance from the University of Suffolk and has built a remarkable career in financial leadership within the luxury hospitality industry in the Maldives. His experience includes expertise in financial planning, cost control, and regulatory compliance. Prior to this role, Nisham served as the Financial Controller at Oaga Art Resort, where he played a key role in enhancing the resort’s financial structure. Additionally, his previous positions at Amilla Maldives and Anantara Kihavah Villas further highlight his skill in managing finances at high-profile luxury properties.

Sharing his thoughts on his new role, Nisham remarks:

“I am thrilled to be part of MIC Group and contribute to its ongoing growth and financial excellence. My focus will be on optimizing financial strategies, enhancing operational efficiency, and ensuring long-term sustainability. I look forward to collaborating with the talented team to refine our operations and create exceptional value.”

Known for its world-class service in the hospitality and catering sectors, MIC Group operates the Maldives Inflight Kitchen and provides catering for a range of international airlines and private jets. Additionally, the group manages Hulhule Island Hotel, the only hotel located at Velana International Airport, and Madifushi Private Island Maldives in Meemu Atoll.

Lily Hotels Appoints New Representation Company for the Middle East Market

Feature image by Lily Beach Resort & Spa

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