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Lily's Commitment To Their Guest Through the Pandemic

Lily hotels resort , an Arial view of the resort with shades of blue ocean and over water villas.
Lily Hotels have offered a lot of flexibility in terms of cancellations to help their guests. Most of them chose to postpone.

Since the outbreak of the COVID-19, cancellation of bookings has been noticed in many airlines and hotels all around the world. As a commitment to guests, LILY hotels has offered more flexibility in cancellation and date change for their guests. LILY hotels in a press said that they believe it is a difficult time for any guests to commit dates to travel and to book but confirm travel dates during a later stage. It was noticed by many hotels including Lily that many of their guests chose to postpone their stay for a later date.

At the end of March, Maldives closed its border for incoming tourists. Airlines have followed and cancelled many of their flights to bring tourists back to country. As a result, Lily beach resort & spa had 22 guests since mid march. The 22 guests are pampered from morning to night by 200 employees on the island.

Many Maldivian employees were able to return to their islands to join their families, but as far as expats are concerned, they have the same problem as our guests; just no flights. Because there has been no new guests or staff to foot step on the island for more than 2 months, and of course no suspicious cases in our resort, we do not feel the constraints that families around the world have in terms of social distancing and being locked down; we are locked down but on a beautiful island. “

In a press release by Lily Hotels

Resort management has taken part in some of the celebrations with guests, notably for the 13th birthday of one of the guest. Celebrations were held at a beach barbecue dinner and enjoyed with Bodu Beru dances and bond fire. Other guests bought presents for the lucky birthday boy and the resort upgraded the family to the Sunset Water Villa.

This peculiar situation has made us become even more flexible and creative because it is not so common to have guests in your resort for more than 2 months and somewhere, we need to entertain them more than what we would normally do when they are here for one or two weeks. They are concerned about the situation back at home, and it is also our responsibility to try to make them “forget”, even if it is only for one evening, what the world is going through.

In a press release by Lily Hotels

While most of the resorts have commenced with new safety standards, Lily hotels also reassured the importance of safety and security of their guests. The resort has implemented new standards to ensure guests travel safety and provide maximum flexibility as the situation of Covid-19 continues to evolve.

In consultation with Ministry of Health and local public health authorities, Lily Hotels further increased the frequency of cleaning public areas (including lobbies, door handles, public bathrooms, FO, Resto, Recreation areas etc.) and have continued the use of hospital-grade disinfectants and increased the deployment of antibacterial hand sanitisers. The resort has also informed in continuing to adjust food and beverage service in accordance with the current food and safety recommendations.

Feature image by Lily Hotels
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Maldives Signs Partnership with Liverpool FC as Official Tourist Destination

Liverpool FC and Maldives sign Tourism Partnership

The Maldives, renowned for its breathtaking islands and luxurious resorts, has taken a bold step to enhance its global tourism reach through an exciting new partnership with Liverpool Football Club (LFC). Announced by the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), this multi-year agreement designates the Maldives as the official tourist destination partner of one of the world’s most iconic football clubs, covering both the men’s and women’s teams. This partnership aims to showcase the Maldives to a vast international audience, thereby driving a surge in high-value tourism to the island nation.

A Global Stage for the Maldives

Liverpool FC engages an audience of over 205 million followers globally, giving Visit Maldives an unparalleled platform to attract potential travelers. By leveraging the club’s influential reach, the Maldives plans to draw an additional 100,000 tourists in 2025, generating over $100 million for the country’s tourism revenue. Additionally, on April 2nd, during a high-profile match against Everton, the Maldives will unveil the partnership, with branding prominently displayed on LED boards at Anfield Stadium, ensuring millions of viewers worldwide see it.

This strategic alliance extends beyond brand visibility at LFC matches. Visit Maldives will place billboards across Europe, targeting affluent travelers in key markets, and secure coverage in LFC’s official publications and digital platforms. With LFC’s TV audience exceeding 211 million per season and 53 million followers on social and digital channels, the Maldives positions itself as a top destination for luxury travelers and football fans alike.

Exclusive Experiences and Sports Tourism

Moreover, this partnership offers the Maldives unique opportunities, including the creation of a Liverpool Academy in the Maldives, further boosting sports tourism. The academy will attract aspiring athletes and football fans, blending their love for the sport with the beauty of the Maldives’ stunning surroundings. In addition, additional fan zones, appearances by LFC legends, and interactive digital campaigns will further engage audiences and drive travel interest.

As a part of this effort, Visit Maldives will incorporate these activations into their global events, fairs, and roadshows, building a cohesive branding presence that emphasizes the Maldives as a luxury destination. The partnership will reach over 397 million people per season, with an expected media value of over $17 million annually, thus delivering a significant return on investment.

A Shared Commitment to Sustainability

Beyond tourism, this partnership reflects a mutual dedication to sustainability. Both LFC and the Maldives commit to protecting the environment, with LFC’s “The Red Way” program promoting sustainability in sports, while Visit Maldives champions ocean conservation and eco-friendly tourism. Since the Maldives faces challenges from rising sea levels and climate change, this collaboration highlights the importance of sustainable practices in preserving the island nation’s unique ecosystem.

Ben Latty, LFC’s Chief Commercial Officer, highlights the mutual goals of sustainability and unforgettable experiences in this partnership. Meanwhile, Ibrahim Shiuree, CEO & MD of Visit Maldives, expresses pride in aligning with Liverpool FC, noting that the collaboration will bring the Maldives closer to millions of passionate football fans and offer them a once-in-a-lifetime opportunity to experience the “Sunny Side of Life.”

Forging a New Era in Global Tourism

This partnership between Visit Maldives and Liverpool FC marks a significant milestone in the Maldives’ tourism marketing strategy. Not only does it strengthen the Maldives’ position as a premier luxury destination, but it also connects with global football fans, inviting them to experience the beauty and tranquility of the islands. Ultimately, by combining world-class tourism with the passion of football, the Maldives aims to capture the hearts of millions, inspiring them to choose the Maldives for their next unforgettable adventure.

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