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Maldives Launches Global Advertising Campaign with CNN

Maldives beautiful destination, Sun Aqu Iru veli, white sandy beaches and shades of blue.
Maldives Marketing and Public Relations Corporation is set to kick off the global advertising campaign with CNN.

Maldives Marketing and Public Relations Corporation (MMPRC) is set to kick off the global advertising campaign with CNN to showcase the beauty of the destination, aligned with the Maldives’ borders reopening for international tourists on the 15th of July 2020.

The campaign spanning across three months will focus on highlighting the aspects of the destination that are unique to the Maldives and will also provide a platform for some local personalities and talents to showcase their passion and narrate their stories. With the reopening of the borders, the first part of the campaign will commence with the launch of “5 reasons to Insta love Maldives” vignette. Prominently, the destination will be featured on the CNN weather watch during the campaign period which will be viewed by a substantially large audience across the globe.

The campaign with CNN will reach a very engaging travel audience who are on the lookout to discover new places or to those who want to ‘Rediscover Maldives…the sunny side of life’. With this campaign, we aim to showcase the local talents, pristine natural beauty surrounding the islands and the privacy and seclusion available in the destination, which makes it one of the most sought after tourist destinations in the world

Thoyyib Mohamed, Managing Director of MMPRC

With the setbacks due to Covid-19 situation, MMPRC has been working on increasing the brand presence on digital platforms in several markets. The campaign with CNN will be the one of the first global campaigns to launch post the reopening of the borders of the destination.

Feature image by MVHOTELS
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LUX South Ari Atoll Launches Pottery Workshops with The Clay Studio Maldives

pottery workshops by claystudio maldives at LUX* south ari atoll

LUX* South Ari Atoll announces its exciting collaboration with The Clay Studio Maldives. From 20 December 2024, the resort hosts a pottery pop-up at its Junk Art Studio. This partnership offers guests a hands-on artistic experience, encouraging them to explore their creativity while supporting a local Maldivian business.

John Rogers, General Manager of LUX* South Ari Atoll, expresses enthusiasm for the initiative.

We are delighted to bring this hands-on pottery experience to our guests, in collaboration with The Clay Studio Maldives. As a resort that celebrates creativity and connection, this partnership allows families to create meaningful memories while supporting local artisans.”

A Range of Creative Workshops for All Ages

The pottery experience includes a wide range of interactive workshops designed for all ages. Guests participate in activities such as wheel-throwing, hand-building, and the popular “Paint a Pot” sessions. These workshops inspire creativity and provide an engaging, enjoyable experience. The resort also offers special options for children. Private sessions allow couples and families to enjoy personalized experiences.

Skilled artisans lead each class and share their expertise in pottery. They introduce guests to the local artistic traditions of the Maldives. The partnership supports The Clay Studio Maldives, a local business committed to preserving these traditions.

The pottery experience coincides with the resort’s festive celebrations. Guests enjoy a variety of holiday activities, traditions, and dining experiences designed to create unforgettable memories. This lively program adds excitement to the holiday season.

This announcement follows LUX* South Ari Atoll’s recent recognition as “Best for Families” at the Condé Nast Johansens Awards For Excellence 2025. This award strengthens the resort’s reputation as a top family-friendly destination. By offering pottery workshops and festive activities, LUX* South Ari Atoll continues to provide experiences that celebrate creativity, culture, and family connection.

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