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Maldives Wins 4 Awards at World Travel Awards 2021

Furaveri Island Resort Maldives
The awards won by Maldives includes Leading Destination, Leading Beach Destination, and Leading Dive Destination.

Maldives has won 4 prestigious awards in the Indian Ocean category in World Travel Awards – the most prestigious honors programme in global travel and tourism, established in 1993 and recognized globally as the ultimate hallmark of industry excellence.

The awards won by Maldives this year includes Indian Ocean’s Leading Destination 2021, Indian Ocean’s Leading Beach Destination 2021, and Indian Ocean’s Leading Dive Destination 2021. Maldives Marketing & Public Relations Corporation has been awarded the Indian Ocean’s Leading Tourist Board 2021.

We are extremely proud to win the Indian Ocean Leading Destination Award from the World Travel Awards. It is a testament to all the hard work, effort, and the dedication of all in the Maldives tourism and travel trade, and I congratulate all stakeholders of the industry for this great achievement. Furthermore, it is a special honor and a matter of great pride that MMPRC has been selected as the Indian Ocean’s Leading Tourist Board 2021. I congratulate our team at MMPRC. This is a great reward for the team, for the hard work and dedication they have shown during the extremely challenging times during the last one and half years. Thank you for voting for us. We hope to see you soon in the sunny side of life.

Thoyyib Mohamed, Managing Director of MMPRC

Despite the tremendous challenges experienced by the tourism industry during the pandemic, this year’s World Travel Awards is a remarkable testament to the love and extraordinary effort of tourists from around the world – World Travel Awards has reported a record number of visitor traffic and engagement from public voters. This shows that as travel resumes and the tourism sector recovers, the appetite for travel has never been bigger. Tourists are constantly seeking the very best tourism products from across the world. As Maldives has won four categories, these awards have never been more valuable in the marketing of the island nation as one of the safest and top travel destinations in the world.

The Maldives reopened its borders on 15th July 2020. Since then, the country has welcomed 555,494 travelers in 2020 and an impressive 923,146 travelers in 2021 so far. It is on its way to cross the 1 million figure and revive the tourism industry.

These prestigious wins at the 28th World Travel Awards will assist MMPRC in strengthening the brand image and further enhance brand presence globally. Maldives has secured multiple awards in various categories over the years including the World’s Leading Airport Resort, World’s Leading Beach Destination, World’s Leading Honeymoon Resort, World’s Most Romantic Resort and World’s Leading Luxury Island Resort. The destination has also won the famed Indian Ocean’s Leading Destination award 13 times within the past 17 years.

Feature image by Furaveri Island Resort

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Latest

Maldives Signs Partnership with Liverpool FC as Official Tourist Destination

Liverpool FC and Maldives sign Tourism Partnership

The Maldives, renowned for its breathtaking islands and luxurious resorts, has taken a bold step to enhance its global tourism reach through an exciting new partnership with Liverpool Football Club (LFC). Announced by the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), this multi-year agreement designates the Maldives as the official tourist destination partner of one of the world’s most iconic football clubs, covering both the men’s and women’s teams. This partnership aims to showcase the Maldives to a vast international audience, thereby driving a surge in high-value tourism to the island nation.

A Global Stage for the Maldives

Liverpool FC engages an audience of over 205 million followers globally, giving Visit Maldives an unparalleled platform to attract potential travelers. By leveraging the club’s influential reach, the Maldives plans to draw an additional 100,000 tourists in 2025, generating over $100 million for the country’s tourism revenue. Additionally, on April 2nd, during a high-profile match against Everton, the Maldives will unveil the partnership, with branding prominently displayed on LED boards at Anfield Stadium, ensuring millions of viewers worldwide see it.

This strategic alliance extends beyond brand visibility at LFC matches. Visit Maldives will place billboards across Europe, targeting affluent travelers in key markets, and secure coverage in LFC’s official publications and digital platforms. With LFC’s TV audience exceeding 211 million per season and 53 million followers on social and digital channels, the Maldives positions itself as a top destination for luxury travelers and football fans alike.

Exclusive Experiences and Sports Tourism

Moreover, this partnership offers the Maldives unique opportunities, including the creation of a Liverpool Academy in the Maldives, further boosting sports tourism. The academy will attract aspiring athletes and football fans, blending their love for the sport with the beauty of the Maldives’ stunning surroundings. In addition, additional fan zones, appearances by LFC legends, and interactive digital campaigns will further engage audiences and drive travel interest.

As a part of this effort, Visit Maldives will incorporate these activations into their global events, fairs, and roadshows, building a cohesive branding presence that emphasizes the Maldives as a luxury destination. The partnership will reach over 397 million people per season, with an expected media value of over $17 million annually, thus delivering a significant return on investment.

A Shared Commitment to Sustainability

Beyond tourism, this partnership reflects a mutual dedication to sustainability. Both LFC and the Maldives commit to protecting the environment, with LFC’s “The Red Way” program promoting sustainability in sports, while Visit Maldives champions ocean conservation and eco-friendly tourism. Since the Maldives faces challenges from rising sea levels and climate change, this collaboration highlights the importance of sustainable practices in preserving the island nation’s unique ecosystem.

Ben Latty, LFC’s Chief Commercial Officer, highlights the mutual goals of sustainability and unforgettable experiences in this partnership. Meanwhile, Ibrahim Shiuree, CEO & MD of Visit Maldives, expresses pride in aligning with Liverpool FC, noting that the collaboration will bring the Maldives closer to millions of passionate football fans and offer them a once-in-a-lifetime opportunity to experience the “Sunny Side of Life.”

Forging a New Era in Global Tourism

This partnership between Visit Maldives and Liverpool FC marks a significant milestone in the Maldives’ tourism marketing strategy. Not only does it strengthen the Maldives’ position as a premier luxury destination, but it also connects with global football fans, inviting them to experience the beauty and tranquility of the islands. Ultimately, by combining world-class tourism with the passion of football, the Maldives aims to capture the hearts of millions, inspiring them to choose the Maldives for their next unforgettable adventure.

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