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Maldives Wins 4 Awards at World Travel Awards 2021

Furaveri Island Resort Maldives
The awards won by Maldives includes Leading Destination, Leading Beach Destination, and Leading Dive Destination.

Maldives has won 4 prestigious awards in the Indian Ocean category in World Travel Awards – the most prestigious honors programme in global travel and tourism, established in 1993 and recognized globally as the ultimate hallmark of industry excellence.

The awards won by Maldives this year includes Indian Ocean’s Leading Destination 2021, Indian Ocean’s Leading Beach Destination 2021, and Indian Ocean’s Leading Dive Destination 2021. Maldives Marketing & Public Relations Corporation has been awarded the Indian Ocean’s Leading Tourist Board 2021.

We are extremely proud to win the Indian Ocean Leading Destination Award from the World Travel Awards. It is a testament to all the hard work, effort, and the dedication of all in the Maldives tourism and travel trade, and I congratulate all stakeholders of the industry for this great achievement. Furthermore, it is a special honor and a matter of great pride that MMPRC has been selected as the Indian Ocean’s Leading Tourist Board 2021. I congratulate our team at MMPRC. This is a great reward for the team, for the hard work and dedication they have shown during the extremely challenging times during the last one and half years. Thank you for voting for us. We hope to see you soon in the sunny side of life.

Thoyyib Mohamed, Managing Director of MMPRC

Despite the tremendous challenges experienced by the tourism industry during the pandemic, this year’s World Travel Awards is a remarkable testament to the love and extraordinary effort of tourists from around the world – World Travel Awards has reported a record number of visitor traffic and engagement from public voters. This shows that as travel resumes and the tourism sector recovers, the appetite for travel has never been bigger. Tourists are constantly seeking the very best tourism products from across the world. As Maldives has won four categories, these awards have never been more valuable in the marketing of the island nation as one of the safest and top travel destinations in the world.

The Maldives reopened its borders on 15th July 2020. Since then, the country has welcomed 555,494 travelers in 2020 and an impressive 923,146 travelers in 2021 so far. It is on its way to cross the 1 million figure and revive the tourism industry.

These prestigious wins at the 28th World Travel Awards will assist MMPRC in strengthening the brand image and further enhance brand presence globally. Maldives has secured multiple awards in various categories over the years including the World’s Leading Airport Resort, World’s Leading Beach Destination, World’s Leading Honeymoon Resort, World’s Most Romantic Resort and World’s Leading Luxury Island Resort. The destination has also won the famed Indian Ocean’s Leading Destination award 13 times within the past 17 years.

Feature image by Furaveri Island Resort

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Visit Maldives Partners with Indian Filmmaker Farah Khan to Present Maldives’ Island Life in Festive Spirit

Farah Khan collaborates with MMPRC / Visit Maldives

Renowned Indian film director and choreographer, and producer, Farah Khan recently spent a few unforgettable days in the Maldives, soaking up island culture and joining in the vibrant spirit of Eid al-Adha. She visited the country from June 5 to June 8, 2025, as part of a special cultural collaboration that Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) organised to highlight the nation’s rich local traditions and engage Indian audiences during one of its most cherished celebrations.

Farah Khan’s Trip to the Maldives

Best known for her larger-than-life Bollywood choreography and hit films, Farah Khan has also built a strong reputation as a popular television personality. With more than 13 million followers across her social media platforms, she connects deeply with Indian and South Asian families, especially those planning leisure travel. Her broad appeal made her the ideal figure to bring attention to the Maldives’ cultural charm.

As part of the summer 2025 destination marketing campaign, Farah Khan stayed at the luxury resort Sun Siyam Olhuveli, and Arena Beach Maldives, a popular hotel on Maafushi Island. She experienced both the peaceful elegance of the islands and the genuine warmth of their local communities. A combination that defines the Maldives’ distinct character.

What did the collaboration involve?

Farah didn’t visit just to relax. Alongside her five-member crew, she came to the Maldives to film a special series of content pieces focused on everyday island life during Eid. She will soon release a full YouTube vlog and other engaging content to give viewers an up-close and personal look at the Maldives beyond its famous luxury resorts and postcard beaches.

During the Eid al-Adha festivities, Farah joined in the cultural celebrations by wearing the traditional red Dhivehi libaas, a moment captured on video and shared by MMPRC. In that video, she delivered heartfelt Eid wishes on behalf of India to the people of the Maldives, adding a warm, personal gesture to the collaboration.

Why does this campaign matter?

Visit Maldives continues to team up with well-known and relatable public figures to reach key international markets. India remains one of the Maldives’ top tourism source markets, and by partnering with someone as familiar and trusted as Farah Khan, the destination strengthens its visibility and appeal for Indian travellers.

By blending luxurious experiences with cultural richness, this campaign paints a full picture of what the Maldives offers, especially during meaningful moments like Eid.

What content can viewers look forward to?

  • A YouTube vlog that documents Farah Khan’s Eid journey in the Maldives
  • Short-form video content that showcases:
    • Local island celebrations during Eid Al-Adha
    • Cultural exchanges and real community life
    • The unique combination of tradition and hospitality in the Maldives
    • A deeper look at the destination beyond five-star resorts

This campaign speaks directly to travellers looking for more than just a beach escape. And with Farah Khan guiding the experience, audiences can expect a warm, vibrant, and culturally rich window into the soul of the Maldives.

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