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MATATO To Take Part In MATKA Nordic Travel Fair 2016

MATATO To Take Part In MATKA Nordic Travel Fair 2016
MATKA Nordic Travel Fair is the largest travel industry event in Northern Europe and this year. MATATO Joins this year

MATKA Nordic Travel Fair is the largest travel industry event in Northern Europe and this year, Maldives Association of Travel Agents and Tour Operators (MATATO) will be participating. The event will be held between 19th and 22nd January 2017, in Messukeskus Helsinki, Finland.

MATKA Nordic Travel Fair plays host to an outstanding platform for travel industries to learn about new products in the market, network with other members of the industry as well as connect with the suppliers. MATKA is in league with the constantly evolving travel trade in order to administer the best platform for the industry to grow. They aim to offer an exclusive chance to meet the decision makers of the travel industry and consumers with purchase power in an inspiring setting.

As part of their efforts to provide affordable and productive marketing opportunities for the Maldivian travel industry in the international market, MATKA gives us the accessibility to the world’s third largest outbound travel market.

Though sparsely populated, Nordic countries play an extensive role in the market for outbound travel. Nordic travelers are big spenders and spend up to USD 20 billion on travel each year. Despite the few 25 million inhabitants, this region currently has the highest travel spending per capita in the world, surpassing spending rates in countries like Germany and England.

With high spending power, frequent travel is facilitated for the Nordic travelers. It’s rare for guests of other countries to travel abroad as often as Nordic tourists; they journey outside Europe seeking leisure and culture regularly. 

MATATO invites interested hoteliers and travel agents to exhibit their hotels at MATKA 2017. In order to have a significant presence of destination Maldives and to make room for opportunities at the exhibition. The registration deadline is set for 10th December 2016.

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RTÉ One’s High Road Low Road Grand Finale Features Maldives

RTÉ One High Road Low Road Grand Finale Features Maldives

RTÉ One’s popular travel series High Road, Low Road wrapped up its fourth season with an exciting finale filmed in the Maldives. The episode showcased two distinct experiences in one of the world’s top destinations. The show, known for sending celebrity guests on surprise trips, follows a unique premise. One guest enjoys a luxurious, high-end vacation, while the other delves into local culture through a more budget-friendly, immersive journey.

For the grand finale, the Maldives became the destination. The episode was filmed in collaboration with Visit Maldives. The show highlighted two contrasting locations: the five-star Sun Siyam Olhuveli resort and the local island of Guraidhoo. These spots clearly showcased the stark contrast between the Maldives’ luxurious resorts and its vibrant, cultural local life. Irish actresses Neili Conroy and Denise McCormack were the featured guests. Each explored a unique side of this iconic destination.

Florante Abuton Jr, Assistant PR and Communications Manager at Sun Siyam Olhuveli commented on this collaboration:

“We are thrilled to be part of High Road, Low Road and to showcase the Maldives in all its diverse glory. This collaboration highlights how travellers can enjoy both the luxury of Sun Siyam Olhuveli and the authentic beauty of local islands like Guraidhoo. Whether you’re seeking a lavish escape or a deeper cultural connection, the Maldives offers it all.”

A Tale of Two Maldives: Luxury vs. Local Immersion

Neili Conroy, known for her adventurous spirit, took the “high road.” She enjoyed a lavish stay at Sun Siyam Olhuveli. Her time was filled with all the hallmarks of a luxury holiday. She relaxed with spa treatments, savored gourmet meals, and experienced the world-class hospitality the Maldives is famous for. The stunning turquoise waters and pristine beaches provided the perfect setting for her ultimate island getaway.

Meanwhile, Denise McCormack embraced the “low road.” She chose to experience the authentic Maldivian lifestyle on Guraidhoo, one of the country’s vibrant local islands. Denise spent her time connecting with the island’s community, visiting local shops, and learning about traditional customs. Her experience offered a different, yet equally rewarding, way to explore the Maldives. It highlighted the rich culture that thrives beyond the resorts.

This partnership between High Road, Low Road, Visit Maldives, Sun Siyam Olhuveli, and Guraidhoo underscored the Maldives as a destination that caters to every type of traveler. Whether you seek the opulence of a five-star resort or the depth of cultural immersion, the Maldives offers a diverse range of experiences.

The episode, which recently aired on RTÉ One, gave Irish viewers a broad glimpse into the Maldives. Both luxury and local charm were on display, reminding everyone that the Maldives is a destination for all. From those seeking pure indulgence to those wanting to connect with its rich culture, the Maldives has something for everyone.

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