Ready for intimate and one-of-a-kind experiences? Niyama Private Islands Maldives is reopening on 1st October 2020.
Ready for intimate and one-of-a-kind experiences? Niyama Private Islands Maldives is reopening on 1st October 2020. With Play and Chill, the twin islands offer up the luxury of choice! Niyama Private Islands is rated #4 in the ‘Best Resorts in the World’ category of the Condé Nast Traveler Reader’s Choice Awards.
Advertisement
Only Luxury Surf Resort in the Maldives
A nature’s playground – Niyama Private Islands is the only luxury surf resort in the Maldives. Niyama has its own wave breaking right onto the shore at Vodi Point. Vodi is a powerful and sometimes hollow left-hander just off the edge of Niyama’s Play Island. Meanwhile, off to the west and five minutes away by speedboat, Kasabu is a rippable and hollow right-hander.
Star Embraced
Niyama offers Over-water ocean havens with plenty of space to chill, play, or both. Guests can lounge on their private deck and gaze upon swathes of turquoise and azure blues brushed across sea and sky. Meanwhile, bronze by the water’s edge or shelter in the shady arc of a floating daybed. Guests can also descend by the stairs into the lagoon and make friends with the fish beneath your villa. In addition to to that, when the stars come out to play, join them in the twinkling lights of the fibre-optic lit infinity pool.
Venues for Every Occasion
Take your vows by the beach, Dream Dhoni, Valla Island, Pavilion or share your passion for an underwater wedding at Subsix. The one-of-a-kind settings at Subsix, Edge, Nest, and HQ are also perfect for meetings as well. You can also take your business on a different wave with a toast to the future on the deck of a Dhoni, while the ivory sails are propelled by Nature’s power.
Niyama Private Islands, Maldives is accessible by a mesmerizing seaplane journey 45 minutes from Velana International Airport. Niyama’s twin islands are located in the south-western atoll of Dhaalu.
The Maldives, renowned for its breathtaking islands and luxurious resorts, has taken a bold step to enhance its global tourism reach through an exciting new partnership with Liverpool Football Club (LFC). Announced by the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), this multi-year agreement designates the Maldives as the official tourist destination partner of one of the world’s most iconic football clubs, covering both the men’s and women’s teams. This partnership aims to showcase the Maldives to a vast international audience, thereby driving a surge in high-value tourism to the island nation.
Advertisement
A Global Stage for the Maldives
Liverpool FC engages an audience of over 205 million followers globally, giving Visit Maldives an unparalleled platform to attract potential travelers. By leveraging the club’s influential reach, the Maldives plans to draw an additional 100,000 tourists in 2025, generating over $100 million for the country’s tourism revenue. Additionally, on April 2nd, during a high-profile match against Everton, the Maldives will unveil the partnership, with branding prominently displayed on LED boards at Anfield Stadium, ensuring millions of viewers worldwide see it.
This strategic alliance extends beyond brand visibility at LFC matches. Visit Maldives will place billboards across Europe, targeting affluent travelers in key markets, and secure coverage in LFC’s official publications and digital platforms. With LFC’s TV audience exceeding 211 million per season and 53 million followers on social and digital channels, the Maldives positions itself as a top destination for luxury travelers and football fans alike.
Exclusive Experiences and Sports Tourism
Moreover, this partnership offers the Maldives unique opportunities, including the creation of a Liverpool Academy in the Maldives, further boosting sports tourism. The academy will attract aspiring athletes and football fans, blending their love for the sport with the beauty of the Maldives’ stunning surroundings. In addition, additional fan zones, appearances by LFC legends, and interactive digital campaigns will further engage audiences and drive travel interest.
As a part of this effort, Visit Maldives will incorporate these activations into their global events, fairs, and roadshows, building a cohesive branding presence that emphasizes the Maldives as a luxury destination. The partnership will reach over 397 million people per season, with an expected media value of over $17 million annually, thus delivering a significant return on investment.
A Shared Commitment to Sustainability
Beyond tourism, this partnership reflects a mutual dedication to sustainability. Both LFC and the Maldives commit to protecting the environment, with LFC’s “The Red Way” program promoting sustainability in sports, while Visit Maldives champions ocean conservation and eco-friendly tourism. Since the Maldives faces challenges from rising sea levels and climate change, this collaboration highlights the importance of sustainable practices in preserving the island nation’s unique ecosystem.
Ben Latty, LFC’s Chief Commercial Officer, highlights the mutual goals of sustainability and unforgettable experiences in this partnership. Meanwhile, Ibrahim Shiuree, CEO & MD of Visit Maldives, expresses pride in aligning with Liverpool FC, noting that the collaboration will bring the Maldives closer to millions of passionate football fans and offer them a once-in-a-lifetime opportunity to experience the “Sunny Side of Life.”
Forging a New Era in Global Tourism
This partnership between Visit Maldives and Liverpool FC marks a significant milestone in the Maldives’ tourism marketing strategy. Not only does it strengthen the Maldives’ position as a premier luxury destination, but it also connects with global football fans, inviting them to experience the beauty and tranquility of the islands. Ultimately, by combining world-class tourism with the passion of football, the Maldives aims to capture the hearts of millions, inspiring them to choose the Maldives for their next unforgettable adventure.
Liverpool FC, Liverpool Football Club, maldives, mmprc, Tourist Destination, Visit Maldives
