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Over 223 Tourist Facilities Operational in the Maldives

maldives tourists holidaying at emerald maldives
223 tourist establishments have reopened in the Maldives while more than 24,000 tourist beds are now operational.

Since the border reopening on 15th July 2020, the Maldives tourism industry has begun to flourish at a steady pace once again. According to the Ministry of Tourism, as of 6th October 2020, 223 tourist establishments have reopened while more than 24,000 tourist beds are now operational.

According to the statistics from the Ministry, a total of 22,007 tourists have arrived in the Maldives since border reopening (as of 5th October 2020). Furthermore, as of 5th October, Russia is the highest-performing market, in terms of tourist arrivals to the Maldives with a market share of 16.3% and 3,598 arrivals. On the other hand, the United Arab Emirates ranks as the second-best performing market with 2,967 arrivals and a market share of 13.5%. Followed by, the United Kingdom ranks as the 4th highest performing market in terms of tourist arrivals.

The Maldives recorded the highest number of tourist arrivals on a single day since the border reopening on 2nd October 2020 with 1,011 arrivals. Furthermore, a number of international flights are resuming operations to the island archipelago. Likewise, the Maldives has established an air bubble between India, permitting movement of Indian tourists, businessmen, work-permit holders to the sunny side of life.

Travelers need to present a negative COVID-19 test on arrival, as made mandatory from 10 September 2020. In addition to that, on 15th September 2020, the World Travel and Tourism Council (WTTC) granted the Maldives the Safe Travels Stamp. Meanwhile, on 3rd September 2020, Velana International Airport (VIA) received ‘Airport Health Accreditation’ by Airports Council International (ACI). VIA became the second airport in the Asia Pacific region to receive the accreditation.

Also read: The Maldives Tops Condé Nast Traveler’s Readers’ Choice Awards 2020

Guesthouse tourism will restart on 15th October 2020. According to the Ministry of Tourism, a guideline is being formulated to administer the opening of guesthouses. This will require all tourists departing from guesthouses in local islands to undertake a PCR test within 72 hours prior to their departure.

Feature image by Emerald Maldives Resort & Spa
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Latest

Maldives Signs Partnership with Liverpool FC as Official Tourist Destination

Liverpool FC and Maldives sign Tourism Partnership

The Maldives, renowned for its breathtaking islands and luxurious resorts, has taken a bold step to enhance its global tourism reach through an exciting new partnership with Liverpool Football Club (LFC). Announced by the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), this multi-year agreement designates the Maldives as the official tourist destination partner of one of the world’s most iconic football clubs, covering both the men’s and women’s teams. This partnership aims to showcase the Maldives to a vast international audience, thereby driving a surge in high-value tourism to the island nation.

A Global Stage for the Maldives

Liverpool FC engages an audience of over 205 million followers globally, giving Visit Maldives an unparalleled platform to attract potential travelers. By leveraging the club’s influential reach, the Maldives plans to draw an additional 100,000 tourists in 2025, generating over $100 million for the country’s tourism revenue. Additionally, on April 2nd, during a high-profile match against Everton, the Maldives will unveil the partnership, with branding prominently displayed on LED boards at Anfield Stadium, ensuring millions of viewers worldwide see it.

This strategic alliance extends beyond brand visibility at LFC matches. Visit Maldives will place billboards across Europe, targeting affluent travelers in key markets, and secure coverage in LFC’s official publications and digital platforms. With LFC’s TV audience exceeding 211 million per season and 53 million followers on social and digital channels, the Maldives positions itself as a top destination for luxury travelers and football fans alike.

Exclusive Experiences and Sports Tourism

Moreover, this partnership offers the Maldives unique opportunities, including the creation of a Liverpool Academy in the Maldives, further boosting sports tourism. The academy will attract aspiring athletes and football fans, blending their love for the sport with the beauty of the Maldives’ stunning surroundings. In addition, additional fan zones, appearances by LFC legends, and interactive digital campaigns will further engage audiences and drive travel interest.

As a part of this effort, Visit Maldives will incorporate these activations into their global events, fairs, and roadshows, building a cohesive branding presence that emphasizes the Maldives as a luxury destination. The partnership will reach over 397 million people per season, with an expected media value of over $17 million annually, thus delivering a significant return on investment.

A Shared Commitment to Sustainability

Beyond tourism, this partnership reflects a mutual dedication to sustainability. Both LFC and the Maldives commit to protecting the environment, with LFC’s “The Red Way” program promoting sustainability in sports, while Visit Maldives champions ocean conservation and eco-friendly tourism. Since the Maldives faces challenges from rising sea levels and climate change, this collaboration highlights the importance of sustainable practices in preserving the island nation’s unique ecosystem.

Ben Latty, LFC’s Chief Commercial Officer, highlights the mutual goals of sustainability and unforgettable experiences in this partnership. Meanwhile, Ibrahim Shiuree, CEO & MD of Visit Maldives, expresses pride in aligning with Liverpool FC, noting that the collaboration will bring the Maldives closer to millions of passionate football fans and offer them a once-in-a-lifetime opportunity to experience the “Sunny Side of Life.”

Forging a New Era in Global Tourism

This partnership between Visit Maldives and Liverpool FC marks a significant milestone in the Maldives’ tourism marketing strategy. Not only does it strengthen the Maldives’ position as a premier luxury destination, but it also connects with global football fans, inviting them to experience the beauty and tranquility of the islands. Ultimately, by combining world-class tourism with the passion of football, the Maldives aims to capture the hearts of millions, inspiring them to choose the Maldives for their next unforgettable adventure.

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