Resort Life Travel Kicks off Viral Marketing Campaign ‘Project FOMO’

Maldives’ leading travel agent – Resort Life Travel has kicked off a viral marketing campaign ‘Project FOMO’. The campaign focuses on bouncing back from the loss COVID-19 has taken on the Maldivian economy. Furthermore, Project FOMO aims to reassure travelers of a safe holiday experience in the Maldives.

Project FOMO brings highly influential models and celebrities from around the globe. Alongside award-winning film crews, the influencers curate content to market the Maldives as a safe holiday destination. In addition to that, Between a partnership with LiveRichMedia LLC from Los Angeles, and supply.mv, the initiative targets to reach an audience of 500 million to 1 billion people globally. Furthermore, Project FOMO is endorsed by the Maldives Marketing and Public Relations Corporation (MMPRC) as well.

https://www.instagram.com/p/CFkDmvOHWuX/

An Instagram post by one of the influencers, Ana Cheri

During the lockdown period and since the Maldives’ borders reopened, Resort Life Travel continued to hosting various marketing activities in different segments. Furthermore, the company and its partners announced an investment of USD 250 Million in a resort development project as well. Moreover, Resort Life Travel has revealed further investments in the travel and tourism sector. And in addition to the ongoing marketing activities to promote the Maldives as a safe destination, the company also has further activities lined up for the remainder of 2020.

Also read: Resort Life Travel Partners with Anex Tour for Charter Flights

Resort Life Travel is also the only privately-owned company to host largescale roadshows and events around the globe to promote the Maldives. Likewise, The company takes pride in its 12 years of experience in the Maldivian tourism industry. Moreover, Resort Life Travel boasts a portfolio across all major hotel brands of the Maldives.

The company came to be with the intention of serving its global partners with all travel-related businesses in the Maldives. Resort Life Travel serves as a partner to over 130 clients including; resorts, guesthouses, and liveaboards in the Maldives. In addition to that, the company takes pride in the trust built with its partners to offer top-notch services.

Feature image by Coco Palm Dhuni Kolhu

MIC Group announces the appointment of Mohamed Nisham as its new Chief Financial Controller, a strategic move aimed at enhancing the company’s financial operations. Nisham, a seasoned professional in financial management within the hospitality sector, brings significant expertise in areas such as financial strategy, automation, and improving operational processes. In his new role, he will oversee the financial operations across all business divisions, working to ensure both growth and financial stability for the company.

Ali Shakir, Group General Manager at MIC Group, expresses his enthusiasm about the appointment, commenting:

“At MIC Group, we uphold a strong commitment to operational excellence, and Nisham’s appointment further strengthens our dedication to financial discipline and innovation. His proven expertise in financial automation and strategic budgeting will play a crucial role in optimizing our financial performance and driving sustainable growth.”

Nisham holds an MBA in Accounting & Finance from the University of Suffolk and has built a remarkable career in financial leadership within the luxury hospitality industry in the Maldives. His experience includes expertise in financial planning, cost control, and regulatory compliance. Prior to this role, Nisham served as the Financial Controller at Oaga Art Resort, where he played a key role in enhancing the resort’s financial structure. Additionally, his previous positions at Amilla Maldives and Anantara Kihavah Villas further highlight his skill in managing finances at high-profile luxury properties.

Sharing his thoughts on his new role, Nisham remarks:

“I am thrilled to be part of MIC Group and contribute to its ongoing growth and financial excellence. My focus will be on optimizing financial strategies, enhancing operational efficiency, and ensuring long-term sustainability. I look forward to collaborating with the talented team to refine our operations and create exceptional value.”

Known for its world-class service in the hospitality and catering sectors, MIC Group operates the Maldives Inflight Kitchen and provides catering for a range of international airlines and private jets. Additionally, the group manages Hulhule Island Hotel, the only hotel located at Velana International Airport, and Madifushi Private Island Maldives in Meemu Atoll.

Resort Life Travel Kicks off Viral Marketing Campaign ‘Project FOMO’

Also read: Resort Life Travel Partners with Anex Tour for Charter Flights

Feature image by Coco Palm Dhuni Kolhu

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