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Resort Life Travel Kicks off Viral Marketing Campaign ‘Project FOMO’

Maldives’ leading travel agent – Resort Life Travel has kicked off a viral marketing campaign ‘Project FOMO’.

Maldives’ leading travel agent – Resort Life Travel has kicked off a viral marketing campaign ‘Project FOMO’. The campaign focuses on bouncing back from the loss COVID-19 has taken on the Maldivian economy. Furthermore, Project FOMO aims to reassure travelers of a safe holiday experience in the Maldives.

Project FOMO brings highly influential models and celebrities from around the globe. Alongside award-winning film crews, the influencers curate content to market the Maldives as a safe holiday destination. In addition to that, Between a partnership with LiveRichMedia LLC from Los Angeles, and supply.mv, the initiative targets to reach an audience of 500 million to 1 billion people globally. Furthermore, Project FOMO is endorsed by the Maldives Marketing and Public Relations Corporation (MMPRC) as well.

https://www.instagram.com/p/CFkDmvOHWuX/
An Instagram post by one of the influencers, Ana Cheri

During the lockdown period and since the Maldives’ borders reopened, Resort Life Travel continued to hosting various marketing activities in different segments. Furthermore, the company and its partners announced an investment of USD 250 Million in a resort development project as well. Moreover, Resort Life Travel has revealed further investments in the travel and tourism sector. And in addition to the ongoing marketing activities to promote the Maldives as a safe destination, the company also has further activities lined up for the remainder of 2020.

Also read: Resort Life Travel Partners with Anex Tour for Charter Flights

Resort Life Travel is also the only privately-owned company to host largescale roadshows and events around the globe to promote the Maldives. Likewise, The company takes pride in its 12 years of experience in the Maldivian tourism industry. Moreover, Resort Life Travel boasts a portfolio across all major hotel brands of the Maldives.

The company came to be with the intention of serving its global partners with all travel-related businesses in the Maldives. Resort Life Travel serves as a partner to over 130 clients including; resorts, guesthouses, and liveaboards in the Maldives. In addition to that, the company takes pride in the trust built with its partners to offer top-notch services.

Feature image by Coco Palm Dhuni Kolhu
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CROSSROADS Maldives Invites Families to Celebrate Summer Through Play and Learning

Crossroads Maldives summer

In the Maldives, summer isn’t just about white sands and turquoise waters. It’s about creating moments that stay with you long after the sun sets. This year, CROSSROADS Maldives makes sure those moments belong just as much to the kids as to the adults.

At Hard Rock Hotel Maldives and SAii Lagoon Maldives, part of the country’s first multi-island lifestyle destination, children don’t just tag along for the ride. Instead, they take center stage. With two vibrant seasonal programs in full swing, these resorts promise a summer packed with play, discovery, and creativity.

Kids Rock and Roll at Hard Rock Hotel Maldives

Starting 1st June 2025, Hard Rock Hotel Maldives brings back its exciting Camp-Cation for a fifth season. This immersive program welcomes kids and teens aged 4 to 17 to dive into a high-energy mix of activities where they can express themselves, try new things, and have loads of fun.

For example, participants paint, bake cookies, and take on aerial arts and Brazilian Jiu-Jitsu. They also garden, play music, and learn guitar. In addition, talent shows and dance parties invite them to perform and cheer each other on. Every session lets them shine in their own way.

By combining creativity with movement and music, Camp-Cation helps kids find their rhythm and build confidence. As a result, they walk away with new friendships and unforgettable memories in a stunning tropical setting.

SAii Lagoon Maldives Sparks Creativity and Adventure

Just across the lagoon, SAii Lagoon Maldives, Curio Collection by Hilton launches its seasonal kids’ program from 15th July to 15th September 2025. Like its sister property, this vibrant experience invites young guests to explore, play, and connect with the world around them through hands-on learning and exciting challenges.

Each day offers a new adventure. Kids compete in Amazing Race-style games, experiment with mocktail mixology, and dive into arts and crafts. Meanwhile, they move, create, and laugh their way through the summer.

Moreover, the resort recently added a Padel Tennis court, opened in March 2025, which gives children the chance to try a fun, fast-paced sport that’s gaining popularity across the globe.

For those drawn to the sea, young marine explorers can join snorkeling sessions and interactive ocean discovery classes, where trained instructors guide them through the magical underwater world of the Maldives. These hands-on activities not only entertain but also help kids develop a deep appreciation for marine life.

A Summer to Remember for the Whole Family

What sets these programs apart isn’t just their creativity. Rather, it’s their purpose. The resorts encourage kids to explore new interests, learn through play, and celebrate their talents. In turn, every moment supports their growth and helps them build joyful memories. At the same time, while the kids stay busy discovering, parents get to unwind, knowing their children are enjoying enriching, age-appropriate adventures in a safe and supportive environment.

In the end, CROSSROADS Maldives offers more than a beautiful holiday. It creates a place where families connect, where kids thrive, and where every summer moment tells a story worth remembering.

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