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Resort Life Travel Kicks off Viral Marketing Campaign ‘Project FOMO’

Maldives’ leading travel agent – Resort Life Travel has kicked off a viral marketing campaign ‘Project FOMO’.

Maldives’ leading travel agent – Resort Life Travel has kicked off a viral marketing campaign ‘Project FOMO’. The campaign focuses on bouncing back from the loss COVID-19 has taken on the Maldivian economy. Furthermore, Project FOMO aims to reassure travelers of a safe holiday experience in the Maldives.

Project FOMO brings highly influential models and celebrities from around the globe. Alongside award-winning film crews, the influencers curate content to market the Maldives as a safe holiday destination. In addition to that, Between a partnership with LiveRichMedia LLC from Los Angeles, and supply.mv, the initiative targets to reach an audience of 500 million to 1 billion people globally. Furthermore, Project FOMO is endorsed by the Maldives Marketing and Public Relations Corporation (MMPRC) as well.

https://www.instagram.com/p/CFkDmvOHWuX/
An Instagram post by one of the influencers, Ana Cheri

During the lockdown period and since the Maldives’ borders reopened, Resort Life Travel continued to hosting various marketing activities in different segments. Furthermore, the company and its partners announced an investment of USD 250 Million in a resort development project as well. Moreover, Resort Life Travel has revealed further investments in the travel and tourism sector. And in addition to the ongoing marketing activities to promote the Maldives as a safe destination, the company also has further activities lined up for the remainder of 2020.

Also read: Resort Life Travel Partners with Anex Tour for Charter Flights

Resort Life Travel is also the only privately-owned company to host largescale roadshows and events around the globe to promote the Maldives. Likewise, The company takes pride in its 12 years of experience in the Maldivian tourism industry. Moreover, Resort Life Travel boasts a portfolio across all major hotel brands of the Maldives.

The company came to be with the intention of serving its global partners with all travel-related businesses in the Maldives. Resort Life Travel serves as a partner to over 130 clients including; resorts, guesthouses, and liveaboards in the Maldives. In addition to that, the company takes pride in the trust built with its partners to offer top-notch services.

Feature image by Coco Palm Dhuni Kolhu
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An Invite to the Front Row: SO/ Maldives Grand Opening Party!

SO/Maldives proudly announces the grand opening party of its exquisite runway.

SO/ Maldives is set to host its grand opening on March 23, 2024. This much-anticipated event of the season is titled ‘An Invite to the Front Row’. The event promises a soirée of collaborative elegance for an unforgettable glamorous experience for its guests.

The Grand Opening Party – An Invite to the Front Row

The grand opening party is set to be a feast for your senses. The resort is bringing culinary delights, fashion-forward statements, avant-garde designs and artistic flair. With this, SO/ Maldives invites guests to take a seat in the front row and witness the convergence of global talent and Maldivian charm.

An invite to the Front Row encapsulates the essence of SO/Maldives- a convergence of global excellence set against the unparalleled beauty of our island. We extend an exclusive invitation to our guests to us on this extraordinary journey with incredible collaborations providing them a truly glamorous stay while embracing our DNA, says Jesper Soerensen – General Manager of SO/Maldives.

Experience one of the First-International Fashion Shows in the Maldives with Milin!

SO/ Maldives will unveil its inaugural fashion show, considered to be one of the first international fashion shows in the Maldives. As the island turns into an oceanfront runway, guests can witness the harmonious blend of haute couture and paradisical setting. The fashion show will showcase the swimwear collection debuted by the esteemed Thai fashion house, Milin.

Partnership with Riffath

SO/ Maldives is partnering with local talent Riffath. Riffath is a distinguished Maldivian High Fashion Brand, launching its exclusive SO/Maldives’ Flying Dress Edits. The resort is also teaming up with Timeless Maldives Photo Studio. The resort’s guests are empowered to unleash their inner models for a bespoke once-in-a-lifetime photo and drone shoot, adorned in a gown with an extended hem that gratefully dances in the wind.

Beach Takeover with Veuve Clicquot Champagne House

Veuve Cliquot Champagne House is taking over the beach at SO/ Maldives to bring an exquisite evening. The beach glam-up is done with the Lazuli Beach Club Bar for a memorable night that redefined elegance and indulgence!

Culinary Delights with Chef Dharshan Munidasa

Chef Dharshan Munidasa, a dual Sri Lankan – Japanese heritage chef hailed for his accolades commands the spotlight at SO/ Maldives. Chef Dharshan’s menu is set to redefine conventional boundaries. Guests are invited to enjoy the exquisite flavours at the Ministry of Crab, Nihonashi Blue, and Carne Diem Grill.

To add to this, Jenna Hemsworth, Australia’s most influential and award-winning female bartender also showcases her creativity. Jenna will be taking over the bar to craft expertly curated cocktails.

Musical Bliss with world-class DJs

Guests are welcome to enjoy a series of live performances from world-class musicians and DJs. Groove to the innovative beats of one of the leading Maldivin bands, YJ Hameed Music. The vibes are set to create a rhythm that resonates with the spirit of the island’s spirit. Lydia Sarunrat Deane, a Thai sensation will also be filling the air with enchanting melodies. End the night as DJ Karrouhat from Dubai takes everyone on an electrifying-after party journey.

The Grand Opening Party will be hosted by Matthew Deane, a well-known Thai-Australian singer, model, actor and television presenter.

Exclusive Wellness & Fitness Retreats

Embark on a transformative fitness journey with the introduction of a week-long detox and fun session by Jumping Fitness, an innovative fitness regimen that originated in the Czech Republic. In collaboration with London-based wellness partner salon C. Steller, renowned for its modern approach to wellness, the resort is set to launch new spa experiences that promise ultimate rejuvenation.

Earth Hour

SO/ Maldives invites guests to experience an eco-conscious revelry. Guests are welcome to enjoy the beauty of nature intertwines with the joy of celebration. Witness as the island runway dims, unveiling a beach bonfire beneath the starlit sky. Immense in the rhythmic beats of Maldivian Boduberu and the serene glow.

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