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Taj Group of Hotels In Maldives is Set to Welcome Guests on 15th July

TAJ Group Maldives

After months of lockdown and travel restrictions, travellers looking for a secluded and activity-filled getaway in the Maldives are in for a treat. With novel comforts invested and stringent safety standards perfected, the Taj Group of Hotels have redefined its services and hospitality in its two stunning properties in the land of sun, sand and sea. Taj Exotica Resort & Spa, Maldives and Taj Coral Reef Resort & Spa, Maldives are ready and primed to once again welcome guests to their sandy shores.

Positioned globally for its signature hospitality and unparalleled experiences, the Taj Group of Hotels in the Maldives have encompassed all safety protocols defined by its parent company Indian Hotels Company Limited (IHCL) in conjunction with World Health Organization (WHO), as well as the Maldivian Health Protection Agency (HPA), Ministry of Tourism of the Maldives. Both Taj Exotica Resort & Spa, Maldives and Taj Coral Reef Resort & Spa, Maldives are fully equipped with well-trained staff, best practices and high-grade protective equipment and disinfectants to ensure the safety and comfort of guests. With the spirit of Tajness reinvigorated to face the new normal world, the resorts are committed to prioritise safety, hygiene and physical distancing while delivering authentic hospitality.  

All staff have been trained to delight guests, safely and with minimum contact at all touch points. In addition, technology has been infused to several processes including check-in, check-out, non-invasive thermal screening, dining and digital payments to ensure seamless, no-touch yet personalised experiences. 

Taj Group

To ensure physical distancing, the resorts have also redesigned layouts for seating and guest movement inside the hotels and out, including speed boats, resort buggies, lobbies, restaurants, service areas and common spaces. With safer rooms and regularly disinfected surfaces, furniture, crockery, linen and more, guests are reassured of utmost hygiene and safety. Taj hotels are also taking strict precautionary measures such as ensuring sufficient resting of suites and rooms after check-out before reoccupation. 

Taj’s 2 Bed Room Rehendi Presidential Suite with Pool Living Room

Travellers are assured of convenience when flying in, with the Maldives Government implementing several measures to make the island destination a welcome retreat. While tourists are not subject to any quarantine measures upon arrival to the Maldives, they are also not required to submit any medical test results for entry. However, for the safety of all, local health authorities will be performing random testing at no cost to travellers, while those showing symptoms of COVID-19 upon arrival will be subjected to a PCR test at their own expense. Even when departing the Maldives, the authorities have made available testing services for tourists requiring COVID-19 test results to return home or continue travelling. 

In preparation to reopening doors on 15th July, Taj Exotica Resort & Spa, Maldives and Taj Coral Reef Resort & Spa, Maldives have introduced several attractive offers for travellers to book now and travel later, saving up to 25% while receiving extra in-premise value additions. 

With the pandemic redefining the way we indulge and travel, remote cast-away experiences are enticing, safe and reassuring. And what better option than to have an island for yourself? The Taj Group of Hotels in the Maldives is introducing the concept of island buyouts – unspoilt seclusion with an awe-inspiring backdrop in one of the world’s most magical destinations, all to yourself! Perfect for family getaways, wellness retreats or even high-level corporate meetings, island buyout can also be married with private flying, offered by Taj Air, renowned for its fine fleet of executive jets. This attractive travel option ensures that guests experience the best of Maldives with Taj hospitality whilst ensuring privacy, physical distancing and high levels of hygiene and safety. 

The Maldives has always been a romantic and intimate destination, but the ocean has never looked so inviting and the sun-kissed sand appears even more golden under the radiant glow of summer. Dreamlike indulgence awaits travellers who are ready to succumb to their wanderlust in the Maldives with Taj – your safe haven away from home. 

Visit www.tajhotels.com

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Visit Maldives Powers Up Summer 2025 with Bold Campaigns Across Key Markets

Maldives Summer Travel 2025: Visit Maldives launches global campaign boosting bookings.

As summer travel heats up worldwide, the Maldives takes bold steps to shine brighter than ever on the global tourism stage. The Maldives Marketing and Public Relations Corporation (MMPRC), known as Visit Maldives, has launched a wide-ranging summer campaign across key international markets to boost brand visibility and drive bookings for the idyllic Indian Ocean paradise. This multifaceted effort not only strengthens the Maldives’ position as a top luxury getaway.

As part of this dynamic push, Ibrahim Shiuree, CEO & MD of Visit Maldives, highlights the bigger picture behind these efforts:

“This summer campaign is part of a broader effort to intensify our presence in key markets where we see significant potential for immediate arrivals and long-term growth. We aim to build sustained interest in the Maldives as a top-of-mind destination by combining on-the-ground activities with strategic media placement and global partnerships.”

Why the Maldives is the Ultimate Summer Escape

Known for its crystal-clear turquoise waters, powder-white beaches, and overwater villas that epitomize luxury, the Maldives offers an unbeatable summer retreat for travelers seeking both relaxation and adventure. Unlike many traditional destinations, the Maldives’ tropical climate creates a year-round haven, with summer bringing warm sunshine and vibrant marine life—perfect for diving, snorkeling, and serene beach days. Beyond natural beauty, the Maldives’ rich culture and world-class hospitality ensure every visitor experiences something truly special.

Global Reach Through Strategic Partnerships and Campaigns

To capture the attention of high-value travelers, Visit Maldives capitalizes on powerful global alliances and sophisticated marketing across its top source markets.

United Kingdom: The Maldives secured a high-profile partnership with Liverpool FC, positioning itself as the club’s Official Tourist Destination Partner. This alliance amplifies the Maldives’ brand visibility among millions of football fans worldwide. The UK campaign features extensive out-of-home (OOH) advertising, including eye-catching ads on London’s underground and buses, alongside taxi promotions that keep the Maldives front-of-mind for British travelers planning summer vacations. Additionally, a collaborative campaign with TravelBag (DNATA UK) aims to boost engagement and summer bookings.

Russia & CIS: Visit Maldives works closely with PAC Group and Resort Life Travel to offer personalized luxury experiences tailored to Russian-speaking tourists, ensuring the Maldives remains a preferred summer destination in this region.

Europe’s DACH Region (Germany, Austria, Switzerland): A strong ongoing campaign with travel giant TUI leverages their extensive retail and online network to promote Maldives vacations, targeting both B2B and B2C audiences. Supplementary collaborations with DER Tour and Alpitour in Germany and Italy respectively create tailored packages and increase bookings through well-established travel agencies.

Poland and Spain: Promotional campaigns with TUI Poland and Travel + Leisure magazine tap into affluent, travel-savvy audiences, elevating the Maldives’ status as a must-visit summer locale.

India: Recognized as a key market, India hosts a robust suite of initiatives, including partnerships with major travel platforms like MakeMyTrip, TBO, and Pickyourtrail. These efforts are supported by high-profile celebrity endorsements and exclusive campaigns with Bollywood director Farah Khan.

Digital & Influencer Engagement to Drive Bookings

In addition to the above summer campaigns, Visit Maldives is rolling out a special Summer Sale campaign across its social media platforms, featuring exclusive offers designed to spark inspiration and drive holiday bookings during the peak travel season. Supporting this push, a curated series of influencer activations targets key source markets, delivering aspirational content across Instagram, YouTube, and TikTok.

Setting the Stage for an Unforgettable Summer in the Maldives

With a strategic focus on strengthening trade partnerships and highlighting the Maldives’ unique summer appeal, Visit Maldives is driving early bookings not only for the upcoming peak season but also for the 2025-2026 winter months. By addressing the seasonal marketing gaps from the previous year, these well-coordinated campaigns secure a sustained presence in key markets and keep the Maldives top of mind for discerning travelers.

Backed by its unmatched natural beauty, luxurious accommodations, and global outreach, the Maldives is firmly positioned as the ultimate summer escape in 2025. Whether travelers seek peaceful beaches, vibrant underwater adventures, or rich cultural experiences, this Indian Ocean paradise offers an extraordinary getaway, made even more accessible thanks to Visit Maldives’ dynamic and ambitious summer campaign.

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