After two months of almost all business units being shut down, TUI is ready to resume travel activities in Germany and Europe. The leading hospitality group also developed a 10-point catalogue for increased hygiene and protection measures currently being implemented in TUI hotels worldwide.
TUI has been strengthening their operational capacity and preparing for the resumption of the travel and hospitality industry. In the coming days, the group’s first hotel on Sylt and in Mecklenburg-Western Pomerania will open doors for guests. TUI hotels and clubs in European destinations are also ready to welcome guests.
The safety and well-being of our guests and employees around the world continue to be our top priority. Summer holidays in Europe can now gradually be made possible again – responsibly and with clear rules. Organised travel offers great advantages especially now: With the trusted TUI brand, we offer safety, local support and, in special situations, guarantee the return journey home.”Fritz Joussen, CEO of the TUI Group
The world-renowned hospitality group suspended all operational travel activities during March 2020 due to the global pandemic. According to the CEO of TUI Group Fritz Joussen, the company was economically successful prior to the crisis and hopes to be the same by the end of the crisis. To ensure the continuation of the strong operational performance in a globally weakened market post COVID-19, TUI has implemented a global program with extensive cost-cutting measures.
In 2019, the group launched the new strategy to become more digital at all levels. With the current plans in motion, the group’s transformation to a digital platform will accelerate. According to Fritz Joussen, TUI will emerge from the crisis stronger but it would not be the same TUI. The group will find a different market environment than before which requires cuts in investments, costs, size as well as in their global presence. TUI will be leaner than before, more efficient, faster and more digital.
We will implement our “asset right” strategy, which we launched in 2019, even more purposefully and quickly. We will become more digital at all levels – in particular, we will accelerate the expansion of digital platforms in new markets and for our activities in the destinations. We are targeting to permanently reduce our overhead cost base by 30 percent across the entire Group. This will have an impact on potentially 8,000 roles globally that will either not be recruited or reduced. In order to return to the successful development of the past years after the crisis, we must now implement the realignment quickly.”Fritz Joussen, CEO of the Group
TUI Group is the world’s leading integrated tourism group operating in more than 100 destinations around the world. Based in Germany, the TUI Group’s share is listed in the FTSE 250 index and in the German open market.