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Vakkaru Maldives Scoops 3 Prestigious Awards at World Travel Awards 2021

Vakkaru Maldives Scoops 3 Prestigious Awards at World Travel Awards
Vakkaru Maldives ends another year on a high with multiple prestigious wins at the 28th World Travel Awards 2021.

Vakkaru Maldives ends another year on a high with multiple wins at the 28th World Travel Awards 2021. The private island sanctuary, which only opened doors in 2017, scooped three prestigious titles this year. For the second year in a row, it was crowned the Indian Ocean’s Leading Resort. Industry experts and guests voted once again for the sprawling signature four-bedroom Vakkaru Over Water Residence as the Maldives Leading Hotel Suite and the Indian Ocean’s Leading Hotel Suite.

in 1993, the World Travel Awards acknowledges, rewards and celebrates excellence across all key sectors of the travel, tourism and hospitality industries. With winners in each category determined by travel and tourism industry professionals and everyday travellers, it is the ultimate stamp of industry excellence.

These new honours validate the world-class facilities and signature hospitality that Vakkaru Maldives offers its guests. They also reinforce its position as one of the most exciting resorts in the Maldives and the Indian Ocean. The resort has set itself apart with innovative hospitality concepts and memorable guest experiences, such as the launch of “Vakkare” last year. This enhanced service standard focuses on providing the utmost care in all its forms. All members of the Vakkaru team are committed to making a sincere and creative effort to surpass guest expectations.

This recognition for the second year in succession is a wonderful honour. These awards are a testament to the tireless efforts of all Vakkaru team members to deliver our brand of inspirational hospitality and exceptional service to every guest. There is no greater reward for us than knowing that we were able to exceed guest expectations. These important wins will encourage us to continue working with even more enthusiasm to offer our guests extraordinary and memorable experiences at our timeless sanctuary.

Iain McCormack, General Manager at Vakkaru Maldives

Additionally, vacationers can also enjoy a range of unparalleled experiences. These range from signature wellness treatments for the body, mind and soul in the luxurious overwater Merana spa and sunrise yoga sessions on the pristine white sand beach to private tennis lessons with some of the world’s top players and the finest gourmet experiences to be had in the Maldives. With its enviable location in Baa Atoll, named a UNESCO Biosphere Reserve in 2011, the luxury resort also offers some of the Indian Ocean’s best bluewater experiences, from scuba diving and snorkelling to watersports.

Couples embarking on a life journey together can enjoy several exceptionally romantic experiences at this private water retreat. These include exclusive night-time use of the spa, where indulgent treatments are followed by a nutritious dinner underneath the starry skies. Or, private excursions to a nearby sandbank to enjoy champagne and canapés as they admire another spectacular sunset.

With the double title of “Maldives Leading Hotel Suite” and “Indian Ocean’s Leading Hotel Suite”, the luxurious Vakkaru Over Water Residence is well suited to families or a group of friends looking to enjoy the ultimate holiday in complete privacy. Drawing on the rich traditions of Maldivian style, it is one of the largest overwater residences in the country. Located at the end of the water villa jetty, it guarantees unobstructed views of the ocean’s Fifty Shades of Blue and the spectacular sunsets. The two-storey residence is spread over 971 square metres. It has its own infinity pool and comes with a dedicated chef. Inside the sprawling space are four bedrooms and perfectly fitted bathrooms with spacious tubs and private steam rooms. Outside, the expansive terrace includes a dining area, multiple relaxation spaces, a private spa pavilion and a staircase that leads directly to the sea.

Other thoughtful guest benefits include VIP passage through Malé’s Velana International Airport. In addition, the on-call team of butlers facilitate numerous in-resort and in-villa privileges on the island, from complimentary sundowners and private beach barbecues to family film nights with unlimited popcorn, candyfloss and ice cream, and celebratory afternoon teas.

For more information and reservations, visit www.vakkarumaldives.com

Feature image by Vakkaru Maldives

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Maldives Signs Partnership with Liverpool FC as Official Tourist Destination

Liverpool FC and Maldives sign Tourism Partnership

The Maldives, renowned for its breathtaking islands and luxurious resorts, has taken a bold step to enhance its global tourism reach through an exciting new partnership with Liverpool Football Club (LFC). Announced by the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), this multi-year agreement designates the Maldives as the official tourist destination partner of one of the world’s most iconic football clubs, covering both the men’s and women’s teams. This partnership aims to showcase the Maldives to a vast international audience, thereby driving a surge in high-value tourism to the island nation.

A Global Stage for the Maldives

Liverpool FC engages an audience of over 205 million followers globally, giving Visit Maldives an unparalleled platform to attract potential travelers. By leveraging the club’s influential reach, the Maldives plans to draw an additional 100,000 tourists in 2025, generating over $100 million for the country’s tourism revenue. Additionally, on April 2nd, during a high-profile match against Everton, the Maldives will unveil the partnership, with branding prominently displayed on LED boards at Anfield Stadium, ensuring millions of viewers worldwide see it.

This strategic alliance extends beyond brand visibility at LFC matches. Visit Maldives will place billboards across Europe, targeting affluent travelers in key markets, and secure coverage in LFC’s official publications and digital platforms. With LFC’s TV audience exceeding 211 million per season and 53 million followers on social and digital channels, the Maldives positions itself as a top destination for luxury travelers and football fans alike.

Exclusive Experiences and Sports Tourism

Moreover, this partnership offers the Maldives unique opportunities, including the creation of a Liverpool Academy in the Maldives, further boosting sports tourism. The academy will attract aspiring athletes and football fans, blending their love for the sport with the beauty of the Maldives’ stunning surroundings. In addition, additional fan zones, appearances by LFC legends, and interactive digital campaigns will further engage audiences and drive travel interest.

As a part of this effort, Visit Maldives will incorporate these activations into their global events, fairs, and roadshows, building a cohesive branding presence that emphasizes the Maldives as a luxury destination. The partnership will reach over 397 million people per season, with an expected media value of over $17 million annually, thus delivering a significant return on investment.

A Shared Commitment to Sustainability

Beyond tourism, this partnership reflects a mutual dedication to sustainability. Both LFC and the Maldives commit to protecting the environment, with LFC’s “The Red Way” program promoting sustainability in sports, while Visit Maldives champions ocean conservation and eco-friendly tourism. Since the Maldives faces challenges from rising sea levels and climate change, this collaboration highlights the importance of sustainable practices in preserving the island nation’s unique ecosystem.

Ben Latty, LFC’s Chief Commercial Officer, highlights the mutual goals of sustainability and unforgettable experiences in this partnership. Meanwhile, Ibrahim Shiuree, CEO & MD of Visit Maldives, expresses pride in aligning with Liverpool FC, noting that the collaboration will bring the Maldives closer to millions of passionate football fans and offer them a once-in-a-lifetime opportunity to experience the “Sunny Side of Life.”

Forging a New Era in Global Tourism

This partnership between Visit Maldives and Liverpool FC marks a significant milestone in the Maldives’ tourism marketing strategy. Not only does it strengthen the Maldives’ position as a premier luxury destination, but it also connects with global football fans, inviting them to experience the beauty and tranquility of the islands. Ultimately, by combining world-class tourism with the passion of football, the Maldives aims to capture the hearts of millions, inspiring them to choose the Maldives for their next unforgettable adventure.

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