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Visit Maldives begins Lead Generation Campaign with Australia’s Signature Media

Visit Maldives Begins Lead Generation Campaign with Australian Signature Media
Visit Maldives begins the Lead Generation Campaign with Signature Media. The campaign will be held from October 2021 till April 2022.

Visit Maldives begins the “Lead Generation Campaign” with Australia’s Signature Media. This B2B campaign will be held from October 2021 till April 2022.

Signature Media is Australia’s leading independent publisher of travel content. The brand has four platforms, including Holiday with Kids (HWK), Vacation and Travel (V&T), Signature Luxury Travel (SIG) and Luxury Travel & Style (LTS), through which print and online tourism-related content is circulated to over hundreds of thousands of readers/viewers.

The campaign with Signature Media is held as part of Visit Maldives’ efforts to make Maldives the go-to destination in the Australia Market, to build media and PR contacts and to increase engagement with tourists from Australia. The campaign will target three segments of travellers, including luxury, family and standard travellers with distinct messaging for each.

The campaign aims to inform the travel trade and tourists of the wide variety of options available in the Maldives for not just luxury, honeymooners and couples but also families and budget travellers. It targets to boost the visibility of Maldives in the Australian market to encourage pre-booking. During this campaign Signature Media will post advertisements and editorials of Maldives targeting 4 platforms of the group which is expected to reach over 700 thousand readers/viewers of its platforms.

The campaign is conducted as part of our strategy for the Australian market which is based on promoting Maldives as a safe haven and top of mind destination for Australians when their borders open for international travel. The strategy is based on providing information about the stringent measures in place at our resorts, hotels, guesthouses and liveaboards to Australians. It also targets to inform Australian tourists about unique experiences available in the Maldives.

Visit Maldives has been holding several activities, such as webinars, social and digital media campaigns targeting Australian travel trade as part of the effort to maintain destination momentum and increase arrivals from the market once their borders open for international travels. The upcoming activities for the Australian market include a Virtual Cooking class, partnership with Stab Magazine & Travel.

Feature image by Visit Maldives

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World’s Tallest Bridge: China’s Huajiang Grand Canyon Bridge Set to Open in 2025

World’s Tallest Bridge

In the rugged heart of China’s Guizhou province, a colossal structure is about to redefine both engineering limits and the way we think about travel. The Huajiang Grand Canyon Bridge, scheduled to open in June 2025, will claim the title of the world’s tallest bridge – an extraordinary feat of modern infrastructure rising 625 meters above the Beipan River.

A Monumental Feat of Engineering

At more than twice the height of the Eiffel Tower, this steel-truss suspension bridge stretches nearly three kilometers in length, floating above a canyon so deep and dramatic it’s often called the “Earth’s crack.” Engineers designed the bridge to conquer one of the most inhospitable terrains in the country. The bridge does more than impress with its staggering scale – it transforms how people connect, live, and move.

For generations, the daunting topography of Guizhou made basic travel across the region painfully slow. What used to be a treacherous, hour-long drive along winding mountain roads now takes just one minute on the world’s highest bridge. This leap in connectivity offers more than just a convenience – it gives rural communities a lifeline. Local farmers, students, and businesses now find themselves just moments from city centers, schools, hospitals, and markets.

A Triumph of Speed and Precision

Engineers built China’s Huajiang Bridge in just over three years – and finished ahead of schedule – making it a triumph of speed and precision. Remarkably, construction crews assembled its 22,000-ton steel trusses in record time; the trusses weigh as much as three Eiffel Towers combined. Yet despite its weight and reach, the structure retains an elegant design tailored to resist high-altitude wind forces. Moreover, engineers installed a web of advanced sensors beneath the bridge’s sleek profile to monitor real-time conditions like vibration and temperature, ensuring safety in the long term.

Tourism and Economic Opportunities

However, this is not just a bridge for commuters. With a planned glass walkway and the world’s highest bungee jump, Huajiang is primed to become a magnet for thrill-seekers and sightseers. Tourism officials in Guizhou already position it as a new centerpiece in the province’s push to become a global destination – a strategy that could bring in revenue, create jobs, and fuel a fresh wave of economic development.

In a country already home to most of the tallest bridges on Earth, the Huajiang Grand Canyon Bridge boldly symbolizes China’s ambition. It shows what can happen when vision, engineering, and political will align – when people don’t just build infrastructure, but imagine it on a scale that feels almost unreal.

Feature Image via NewsAtlas

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