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Visit Maldives begins Lead Generation Campaign with Australia’s Signature Media

Visit Maldives Begins Lead Generation Campaign with Australian Signature Media
Visit Maldives begins the Lead Generation Campaign with Signature Media. The campaign will be held from October 2021 till April 2022.

Visit Maldives begins the “Lead Generation Campaign” with Australia’s Signature Media. This B2B campaign will be held from October 2021 till April 2022.

Signature Media is Australia’s leading independent publisher of travel content. The brand has four platforms, including Holiday with Kids (HWK), Vacation and Travel (V&T), Signature Luxury Travel (SIG) and Luxury Travel & Style (LTS), through which print and online tourism-related content is circulated to over hundreds of thousands of readers/viewers.

The campaign with Signature Media is held as part of Visit Maldives’ efforts to make Maldives the go-to destination in the Australia Market, to build media and PR contacts and to increase engagement with tourists from Australia. The campaign will target three segments of travellers, including luxury, family and standard travellers with distinct messaging for each.

The campaign aims to inform the travel trade and tourists of the wide variety of options available in the Maldives for not just luxury, honeymooners and couples but also families and budget travellers. It targets to boost the visibility of Maldives in the Australian market to encourage pre-booking. During this campaign Signature Media will post advertisements and editorials of Maldives targeting 4 platforms of the group which is expected to reach over 700 thousand readers/viewers of its platforms.

The campaign is conducted as part of our strategy for the Australian market which is based on promoting Maldives as a safe haven and top of mind destination for Australians when their borders open for international travel. The strategy is based on providing information about the stringent measures in place at our resorts, hotels, guesthouses and liveaboards to Australians. It also targets to inform Australian tourists about unique experiences available in the Maldives.

Visit Maldives has been holding several activities, such as webinars, social and digital media campaigns targeting Australian travel trade as part of the effort to maintain destination momentum and increase arrivals from the market once their borders open for international travels. The upcoming activities for the Australian market include a Virtual Cooking class, partnership with Stab Magazine & Travel.

Feature image by Visit Maldives

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An Invite to the Front Row: SO/ Maldives Grand Opening Party!

SO/Maldives proudly announces the grand opening party of its exquisite runway.

SO/ Maldives is set to host its grand opening on March 23, 2024. This much-anticipated event of the season is titled ‘An Invite to the Front Row’. The event promises a soirée of collaborative elegance for an unforgettable glamorous experience for its guests.

The Grand Opening Party – An Invite to the Front Row

The grand opening party is set to be a feast for your senses. The resort is bringing culinary delights, fashion-forward statements, avant-garde designs and artistic flair. With this, SO/ Maldives invites guests to take a seat in the front row and witness the convergence of global talent and Maldivian charm.

An invite to the Front Row encapsulates the essence of SO/Maldives- a convergence of global excellence set against the unparalleled beauty of our island. We extend an exclusive invitation to our guests to us on this extraordinary journey with incredible collaborations providing them a truly glamorous stay while embracing our DNA, says Jesper Soerensen – General Manager of SO/Maldives.

Experience one of the First-International Fashion Shows in the Maldives with Milin!

SO/ Maldives will unveil its inaugural fashion show, considered to be one of the first international fashion shows in the Maldives. As the island turns into an oceanfront runway, guests can witness the harmonious blend of haute couture and paradisical setting. The fashion show will showcase the swimwear collection debuted by the esteemed Thai fashion house, Milin.

Partnership with Riffath

SO/ Maldives is partnering with local talent Riffath. Riffath is a distinguished Maldivian High Fashion Brand, launching its exclusive SO/Maldives’ Flying Dress Edits. The resort is also teaming up with Timeless Maldives Photo Studio. The resort’s guests are empowered to unleash their inner models for a bespoke once-in-a-lifetime photo and drone shoot, adorned in a gown with an extended hem that gratefully dances in the wind.

Beach Takeover with Veuve Clicquot Champagne House

Veuve Cliquot Champagne House is taking over the beach at SO/ Maldives to bring an exquisite evening. The beach glam-up is done with the Lazuli Beach Club Bar for a memorable night that redefined elegance and indulgence!

Culinary Delights with Chef Dharshan Munidasa

Chef Dharshan Munidasa, a dual Sri Lankan – Japanese heritage chef hailed for his accolades commands the spotlight at SO/ Maldives. Chef Dharshan’s menu is set to redefine conventional boundaries. Guests are invited to enjoy the exquisite flavours at the Ministry of Crab, Nihonashi Blue, and Carne Diem Grill.

To add to this, Jenna Hemsworth, Australia’s most influential and award-winning female bartender also showcases her creativity. Jenna will be taking over the bar to craft expertly curated cocktails.

Musical Bliss with world-class DJs

Guests are welcome to enjoy a series of live performances from world-class musicians and DJs. Groove to the innovative beats of one of the leading Maldivin bands, YJ Hameed Music. The vibes are set to create a rhythm that resonates with the spirit of the island’s spirit. Lydia Sarunrat Deane, a Thai sensation will also be filling the air with enchanting melodies. End the night as DJ Karrouhat from Dubai takes everyone on an electrifying-after party journey.

The Grand Opening Party will be hosted by Matthew Deane, a well-known Thai-Australian singer, model, actor and television presenter.

Exclusive Wellness & Fitness Retreats

Embark on a transformative fitness journey with the introduction of a week-long detox and fun session by Jumping Fitness, an innovative fitness regimen that originated in the Czech Republic. In collaboration with London-based wellness partner salon C. Steller, renowned for its modern approach to wellness, the resort is set to launch new spa experiences that promise ultimate rejuvenation.

Earth Hour

SO/ Maldives invites guests to experience an eco-conscious revelry. Guests are welcome to enjoy the beauty of nature intertwines with the joy of celebration. Witness as the island runway dims, unveiling a beach bonfire beneath the starlit sky. Immense in the rhythmic beats of Maldivian Boduberu and the serene glow.

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