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Visit Maldives begins Lead Generation Campaign with Australia’s Signature Media

Visit Maldives Begins Lead Generation Campaign with Australian Signature Media
Visit Maldives begins the Lead Generation Campaign with Signature Media. The campaign will be held from October 2021 till April 2022.

Visit Maldives begins the “Lead Generation Campaign” with Australia’s Signature Media. This B2B campaign will be held from October 2021 till April 2022.

Signature Media is Australia’s leading independent publisher of travel content. The brand has four platforms, including Holiday with Kids (HWK), Vacation and Travel (V&T), Signature Luxury Travel (SIG) and Luxury Travel & Style (LTS), through which print and online tourism-related content is circulated to over hundreds of thousands of readers/viewers.

The campaign with Signature Media is held as part of Visit Maldives’ efforts to make Maldives the go-to destination in the Australia Market, to build media and PR contacts and to increase engagement with tourists from Australia. The campaign will target three segments of travellers, including luxury, family and standard travellers with distinct messaging for each.

The campaign aims to inform the travel trade and tourists of the wide variety of options available in the Maldives for not just luxury, honeymooners and couples but also families and budget travellers. It targets to boost the visibility of Maldives in the Australian market to encourage pre-booking. During this campaign Signature Media will post advertisements and editorials of Maldives targeting 4 platforms of the group which is expected to reach over 700 thousand readers/viewers of its platforms.

The campaign is conducted as part of our strategy for the Australian market which is based on promoting Maldives as a safe haven and top of mind destination for Australians when their borders open for international travel. The strategy is based on providing information about the stringent measures in place at our resorts, hotels, guesthouses and liveaboards to Australians. It also targets to inform Australian tourists about unique experiences available in the Maldives.

Visit Maldives has been holding several activities, such as webinars, social and digital media campaigns targeting Australian travel trade as part of the effort to maintain destination momentum and increase arrivals from the market once their borders open for international travels. The upcoming activities for the Australian market include a Virtual Cooking class, partnership with Stab Magazine & Travel.

Feature image by Visit Maldives

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Marriott International Celebrates Second Wave of Graduates in Maldives Apprenticeship Program

Marriott International Celebrates Second Wave of Graduates in Maldives Apprenticeship Program

On April 19, 2025, Marriott International celebrated the success of 31 apprentices who graduated from the second batch of its Maldives Apprenticeship Program. The special ceremony took place at the Sheraton Maldives Full Moon Resort & Spa and featured key dignitaries, including Hon. Ibrahim Waheed, the Minister of Youth Empowerment, Information, and Arts, along with other officials from the Ministry of Youth Empowerment and the Maldives Institute of Technology (MIT). Additionally, Mark Fletcher, Marriott’s Area Director of Human Resources for Singapore and the Maldives, also attended to acknowledge the graduates’ achievements.

Hon. Ibrahim Waheed highlighted the program’s role in empowering the youth of the Maldives, commenting, “Today, we celebrate 31 apprenticeship graduates. These are 31 futures redefined—each a testament to what happens when opportunity meets action. To our apprentices, you step forward as ambassadors of possibility. And to Marriott International, thank you for not just supporting this program, but for championing it—your commitment to mentorship and local capacity building is truly admirable.”

A Collaborative Effort in Hospitality Training

The Marriott Apprenticeship Program is a collaborative effort between Marriott International, the Ministry of Youth, Sports, and Community Empowerment, and MIT. This 10-month program provides participants with a well-rounded education that includes theoretical lessons at MIT and hands-on experience at various Marriott resorts across the Maldives. Specifically, the apprentices received training in several key hospitality sectors, including front office operations, culinary arts, food and beverage service, and housekeeping.

By partnering with the Maldivian government, Marriott became the first international hospitality brand to support such an apprenticeship initiative in the country, reinforcing its dedication to developing local talent. In this way, the program supports Marriott’s broader mission to cultivate the next generation of leaders in the fast-growing Maldivian tourism industry.

Practical Experience Across Marriott’s Maldives Resorts

The apprentices completed their theoretical training at MIT before gaining practical experience at Marriott’s luxurious properties in the Maldives, such as The Ritz-Carlton Maldives, Fari Islands; The St. Regis Maldives Vommuli Resort; JW Marriott Maldives Resort & Spa; W Maldives; Le Méridien Maldives Resort & Spa; Sheraton Maldives Full Moon Resort & Spa; and The Westin Maldives Miriandhoo Resort.

True to the company’s guiding principle of “We Put People First,” Marriott focuses on helping young professionals grow and succeed. As a result of their hard work, all the graduates received Level-3 certification, officially recognized by the Maldives Qualification Authority (MQA). This certification acknowledges their successful completion of both the academic and practical components of the program, preparing them for careers in the hospitality industry.

Looking Ahead to a Bright Future

Mark Fletcher reflected on the program’s origins, noting, “When we launched this program in 2023, it was envisioned as a pilot, a leap of faith, grounded in belief. A belief in crafting talents of Maldivian youth, belief in the strength and collaboration, and belief in Marriott’s commitment to “take care” – not just our people but the communities where we serve. What began as an initiative is now a movement, and Marriott International is proud to be the first international hospitality brand to officially launch such apprenticeship program in the Maldives”

Ultimately, this graduation marks a key milestone in Marriott’s efforts to contribute to the long-term sustainability of the Maldives’ tourism industry by fostering a talented and skilled local workforce. Marriott looks forward to watching its graduates embark on successful careers and continue playing an essential role in the growth of the country’s hospitality sector.

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