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Visit Maldives Begins Marketing Campaign with Bluvacanze

Visit Maldives begins marketing campaign with Bluvacanze
Visit Maldives launches a destination marketing campaign with Italy’s largest travel agency brand, Bluvacanze and Vivere & Viaggiare.

Visit Maldives launches a destination marketing campaign with Italy’s largest travel agency brand, Bluvacanze and Vivere & Viaggiare. The campaign will be held till the end of March 2022.

Vivere & Viaggiare with Bluvacanze is the brand that represents the largest number of travel agencies in Italy. The brand has over 320 travel agencies and over 600 points of sale across the country. This Italian tourism distribution brand has been in the market for over 40 years and offers a complete range of services and solutions in collaboration with the best tour operator partners. It is one of the largest and most important Italian tourism companies, which also owns the Blunet brands, the Tour Operator Going and Cisalpina Tours and is also the leading Italian company in Business Travel Management.

Under the campaign with Visit Maldives and Bluvacanze will hold several B2B and B2C promotional activities using email marketing, digital communication, social media posts, and webinar for the Italian travel trade and tourists. The activities of this campaign will include social media posts and videos on 3 of the Group’s pages which have 90,000 followers, a product newsletter distributed to 600 tour operators and a training webinar for 50 travel agents. Through this campaign, Maldives will also be displayed on the landing page of the Bluvacanze website for a year, while banners and leaflets about the destination will be on “Gocce di Viaggio”, a dedicated website for honeymooners and couples. Under this campaign videos and images of Maldives will be displayed on digital signage with monitors in 150 travel agencies for four months as well.

This campaign is held in line with Visit Maldives’ marketing strategy for the Italian market, aiming to promote the destination as a safe haven for Italian tourists. The campaign will promote the Maldivian resorts, hotels, guesthouses and liveaboards, along with experiences unique to the Maldives to Italian travel trade and tourists. This campaign is expected to increase future bookings and arrivals from the Italian market.

So far this year, Visit Maldives has held several activities targeting this market, including a campaign with Welcome Travels, a campaign with Easy Market and BIT Milan. Ongoing activities for the Italian market by Visit Maldives include a joint Campaign with Alpitour and E-Learning Campaign. Future activities planned ahead for this market include media, influencer and travel trade FAM Trip, campaign with tour operators and airlines, OOH Advertising (Milan) and campaign with Mediamond.

Prior to the pandemic, in 2020, Italy ranked as the 4th top source market to the Maldives with 46,690 arrivals while the country ranked as the 3rd top source market to Maldives in 2019 with 136,343 arrivals. Since the pandemic, the arrivals from the market declined drastically due to travel restrictions and measures taken across the globe. On 29th September, the Italian government established a travel corridor with tourist destinations including the Maldives, which allows Italians to travel to Maldives without quarantine-on-arrival upon returning to Italy.

Visit Maldives’ target is to achieve pre-pandemic arrivals from the Italian market by holding promotional and marketing activities and positioning Maldives as the top destination of choice for Italian travellers as borders are now reopening for leisure travel.

Feature image by Visit Maldives

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Etihad Unveils New Airbus A321LR with Premium Travel Experience

Etihad A321LR

Etihad Airways charts a bold new course in the world of air travel, and its latest move turns heads across the aviation industry. Beginning in August 2025, the airline will introduce the Airbus A321LR into its fleet—bringing the luxury and comfort of a widebody experience to a narrowbody jet. With 20 of these aircraft on order and the first ten arriving this year, Etihad begins its next chapter with ambition and transformation.

A New Kind of Narrowbody Experience

The Airbus A321LR (Long Range) may not be new to the skies, but Etihad reimagines how to use it. Traditionally, airlines have assigned narrowbody jets to short- to medium-haul routes with basic configurations. However, Etihad rewrites that script by offering a cabin experience that rivals some long-haul, widebody aircraft.

This version of the A321LR seats just 160 passengers, divided into three distinct classes—each delivering an upgraded experience. Notably, the most talked-about feature is the introduction of First Class Suites, a first for any Etihad single-aisle aircraft.

First Class, Redefined

Each A321LR carries just two First Class Suites. These enclosed private spaces include sliding doors, lie-flat beds, and enough room to host a guest for a meal or meeting. Each suite features a 20-inch 4K screen, wireless charging, Bluetooth connectivity, and Giorgio Armani-designed loungewear and amenity kits.

Beyond the seat itself, the premium journey extends across the entire travel experience. Passengers flying First receive personalized concierge service, private chauffeurs, fast-track airport services, and even home check-in in Abu Dhabi. In essence, Etihad delivers a complete door-to-door luxury experience—not just a flight.

Business Class That Feels Familiar (In a Good Way)

Behind the First Suites, Etihad’s new Business Class cabin features 14 seats in a 1-1 herringbone layout. Each seat offers direct aisle access and fully flat beds stretching 78 inches in length. Furthermore, Etihad emphasizes personal space and technology with 17.3-inch 4K screens, wireless charging, and Bluetooth headphone pairing.

This configuration mirrors business cabins typically found on widebody aircraft, bringing unexpected comfort to shorter routes.

Economy, But Elevated

The 144 Economy Class seats go far beyond basic. They provide generous recline, a spacious 18.4-inch width—one of the widest for this aircraft type—and 13.3-inch personal 4K touchscreens for entertainment. Additionally, USB ports and a modern interface keep even budget-conscious travelers connected and entertained.

Etihad designates 36 of these seats with extra legroom, while the rest offer a standard yet comfortable pitch. As a result, Economy passengers receive a travel experience that feels notably upgraded.

High-Speed Wi-Fi for Everyone

Etihad equips its A321LRs with Viasat’s high-speed Wi-Fi system, enabling gate-to-gate, streaming-capable internet. Whether passengers make video calls, watch live TV, or play games, they can count on a strong, consistent connection throughout the journey. Consequently, digital connectivity becomes an integral part of the onboard offering.

Routes and Reach

Starting August 1, 2025, Etihad will launch A321LR service with a flight from Abu Dhabi to Phuket. In the following months, the airline will expand service to up to 17 cities, including Paris, Zurich, Bangkok, Milan, Athens, and new destinations like Medan, Krabi, and Chiang Mai.

In doing so, this rollout enables Etihad to increase frequencies on high-demand routes and enter entirely new markets. In fact, some routes will see up to three daily flights thanks to the A321LR’s efficiency and range.

A New Chapter in Etihad’s Growth Story

Etihad Airways’ introduction of the Airbus A321LR plays a pivotal role in its ambitious “Journey 2030” strategy, which aims to double the fleet, triple passenger numbers, and launch 16 new destinations in 2025 alone. With its extended range and efficient design, the A321LR empowers Etihad to enter new markets while delivering a premium product—especially on routes that previously lacked high-end service. Ultimately, this strategy strengthens the airline’s position and redefines what travelers expect from single-aisle aircraft.

For travelers, the A321LR means more than just new routes. It delivers widebody-level comfort on regional and medium-haul flights, starting the luxury experience from the moment of booking. From start to finish, with private First Suites and upgraded Business and Economy cabins, Etihad reinforces its commitment to premium service across all classes. The A321LR stands not just as a new aircraft, but as a clear investment in comfort, connectivity, and the future of flying.

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