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Visit Maldives Begins Media Events To Boost Destination Visibility in Switzerland and Austria

Visit Maldives begins media events to boost destination visibility in Switzerland and Austria
Visit Maldives begins media events to boost destination visibility in Switzerland and Austria within this month.

Visit Maldives begins media events to boost destination visibility in Switzerland and Austria. The B2B activity in Switzerland is being held on 13th September 2021 at Renaissance Zurich Tower Hotel, Zurich. The activity in Austria will be held on 15th September 2021 at The Ritz-Carlton, Vienna.

These media events by Visit Maldives provide the opportunity to promote the destination as a safe haven for travelers from the Swiss and Austrian markets, by relaying the latest information of the destination to travel trade professionals active in these markets. During these events information on the latest travel guidelines and safety measures, product information on (resorts, hotels, guesthouses, and liveaboards), and information on the services and experiences unique to the Maldives will be provided to the attendees.

The events are held in line with Visit Maldives’ strategies for the Swiss and Austrian markets and are based on utilizing ambient brand advertising to strengthen destination branding and focused advertising and promotion of products and experiences.

Visit Maldives has been holding and participating in several activities to strengthen brand presence in Switzerland and Austria, as part of the effort to increase future booking and arrival numbers. By the end of July 2021, Maldives received 11, 375 tourists from Switzerland ranking it 14th top market while 7,003 tourists were welcomed from Austria, ranking it 19th top source market to the Maldives.

Visit Maldives is carrying out campaigns with Connoisseur Circle, Bentley Magazine, Let’s Go Tour, and Imagine Magazine in order to further promote the destination as a safe haven for tourists from these markets. Future activities planned for the year for these markets includes fam trips, print advertisements, social and digital media campaigns, and joint campaigns with stakeholders.

The Maldives Marketing & Public Relations Corporation (MMPRC) is the national tourism office of the Maldives responsible for carrying out promotional activities to become the most preferred island destination of the world under the theme of the Maldives. The Sunny Side of Life; whilst adhering to its mission to promote quality and sustainable growth in the local tourism industry to deliver long-term economic, social and cultural benefits to the country.

Feature image by Visit Maldives
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Explore a Multitude of Football Camps at Siyam World This Year!

As part of its ongoing line-up of five-star experiences, Siyam World Maldives kicked off a series of unforgettable spring football camps. The resort will be featuring star players Wayne Bridge, Adrian San Miguel Castillo, Francesco Totti, and Michael Owen.

Siyam World Maldives encouraged guests to let their football skills blossom over a series of football camps. These camps will utilise the resort’s state-of-the-art sports complex and FIFA-sized soccer pitch at The World Sports Arena. Participants enjoyed world-class coaching and immersive experiences designed to enhance their football techniques and passion for the sport.

Spanish Goal-keeper Adrian San Miguel Castillo

The action-packed schedule began with Spanish goalkeeper Adrian San Miguel Castillo. He graced the sandy shores from the 19th to the 23rd of March. Adrian is a key player for Liverpool FC and the Andalusia National team. During his time at the resort, he helped younger guests understand how to deal with pressure and develop key life skills. This also included developing a performance mindset.

Football Camp Experiences with Wayne Bridge

Next on the roster was Wayne Bridge who came to Siyam World from from 22nd to 31st March. He is a renowned English left-back, who returned to Siyam World for a second time already. With his infectious energy and wealth of experience from clubs like Chelsea and Manchester City, Wayne inspired guests to “tackle” challenges head-on and score big on and off the field.

Francesco Totti Lights up Siyam World Football Camp

Following Wayne’s lead was the legendary Francesco Totti, lighting up Siyam World for a second time as well. He visited from 28th March to 4th April. Totti is known for his flair and loyalty to AS Roma. He brought a touch of Italian passion to the Maldives, teaching participants the art of precision and creativity in football. 

Once described by Maradona as “the best player he has ever seen”, the gifted World Cup winner and legendarily loyal one-club player (AS Roma) will be on hand to help holidaymakers hone their football skills and play to their full potential.

Michael Owen Graces the Shores of Siyam World

Closing out the star-studded lineup was Michael Owen. He is the youngest-ever Ballon d’Or winner, who graced Siyam World from the 1st to the 5th of April. Michael Owen is joining as part of the recently announced partnership with Football Escapes. Michael’s lightning-fast moves and goal-scoring prowess electrified the pitch, inspiring a new generation of football stars. Throughout the action-packed week, participants savoured daily football sessions led by Owen, a team of UEFA-licensed coaches, and internet sensation Eman – popularly known as SV2 from his viral YouTube skills videos.

Dressed in their personalized Rascal training kits, young players aged from five to 15 seized the perfect opportunity to refine all aspects of their game, from tactics to technical skills. To add to the holiday experience, families enjoyed a memorable parents’ match, providing moms and dads with a chance to showcase their skills on the pitch.

Collaboration with Football Escapes – Rip Ferdinand

Later this year, and in collaboration with Football Escapes, Rio Ferdinand will also be hosting a football camp from 28 October to 1 November. He is one of the most decorated English footballers of all time. Ferdinand is famous for being one of the world’s best defenders. He will be bringing the skills he learned whilst playing for West Ham, Manchester United and Leeds United plus the England national team. 

At Siyam World, we are undoubtedly a paradise for sports enthusiasts, offering exceptional facilities for both water and land sports. My passion for football, which began in childhood collection jerseys of football legends, is embodied in our FIFTA- regulation football field. We host many football aficionados, including owners of prized jerseys and past champions who still share a deep love for the game. Siyam World is where sportsmanship thrives, providing an unparalleled destination for active trave;ers, says Ausy Waseem – Resort Manager at Siyam World.

The incredible resort has had the pleasure of hosting several other esteemed football legends. Italian champion Nicola Ventola graced the resort in January. Additionally, Bobo Vieri and Marco Materazzi also showcased their skills on the pitch. Joining them were players like Juan Sebastián Verón, Esteban Cambiasso, Roberto Pires, Eric Abidal, Carlos Puyol, and Jay Jay Okocha.

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