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Visit Maldives Begins Media Events To Boost Destination Visibility in Switzerland and Austria

Visit Maldives begins media events to boost destination visibility in Switzerland and Austria
Visit Maldives begins media events to boost destination visibility in Switzerland and Austria within this month.

Visit Maldives begins media events to boost destination visibility in Switzerland and Austria. The B2B activity in Switzerland is being held on 13th September 2021 at Renaissance Zurich Tower Hotel, Zurich. The activity in Austria will be held on 15th September 2021 at The Ritz-Carlton, Vienna.

These media events by Visit Maldives provide the opportunity to promote the destination as a safe haven for travelers from the Swiss and Austrian markets, by relaying the latest information of the destination to travel trade professionals active in these markets. During these events information on the latest travel guidelines and safety measures, product information on (resorts, hotels, guesthouses, and liveaboards), and information on the services and experiences unique to the Maldives will be provided to the attendees.

The events are held in line with Visit Maldives’ strategies for the Swiss and Austrian markets and are based on utilizing ambient brand advertising to strengthen destination branding and focused advertising and promotion of products and experiences.

Visit Maldives has been holding and participating in several activities to strengthen brand presence in Switzerland and Austria, as part of the effort to increase future booking and arrival numbers. By the end of July 2021, Maldives received 11, 375 tourists from Switzerland ranking it 14th top market while 7,003 tourists were welcomed from Austria, ranking it 19th top source market to the Maldives.

Visit Maldives is carrying out campaigns with Connoisseur Circle, Bentley Magazine, Let’s Go Tour, and Imagine Magazine in order to further promote the destination as a safe haven for tourists from these markets. Future activities planned for the year for these markets includes fam trips, print advertisements, social and digital media campaigns, and joint campaigns with stakeholders.

The Maldives Marketing & Public Relations Corporation (MMPRC) is the national tourism office of the Maldives responsible for carrying out promotional activities to become the most preferred island destination of the world under the theme of the Maldives. The Sunny Side of Life; whilst adhering to its mission to promote quality and sustainable growth in the local tourism industry to deliver long-term economic, social and cultural benefits to the country.

Feature image by Visit Maldives
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Canareef Resort Maldives Goes Green: Embracing Solar Panels for a Sustainable Future

The Maldives has been moving towards embracing a more sustainable future, and here is Canareef Resort Maldives' contribution!

Canareef Resort Maldives just took a bold move towards embracing a more sustainable future for the resort. The resort has just announced its initiative to install 720 solar panels on the property, marking a significant step in reducing its carbon footprint.

The final installation process for the solar panels is scheduled to be completed within one month. With this, Canareef Resort Maldives will be taking a major step towards environmental stewardship and responsible tourism practices. Upon completion, the solar panels are projected to generate an impressive 400kw of power. This will be a major contribution towards the resort’s energy needs.

This initiative extends beyond the guest area, as the solar panels cover the resort as well. With the solar panels, Canareef Resort Maldives will have a renewable energy source for various operations throughout the resort. In addition to this being a step towards sustainable tourism in the country, this will also integrate sustainability into the guest experience. Upon completion, the solar panels will provide sustainable energy to everything from the accommodation to the recreational facilities as well.

Additionally, the solar panels are also expected to reduce 10% of the fuel consumption at Canareef Resort Maldives.

About Canareef Resort Maldives

Canareef Resort Maldives is located in the southernmost atoll of the Maldives. This resort offers guests 271 beach villas, 2 restaurants, and three bars to enjoy. The resort is surrounded by turquoise waters, and 25 different dive spots guests can explore. Additionally, historical sites are abundant and protected areas guests can learn about as well.

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