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Visit Maldives Launches Destination Promotion Campaign with Condor

Visit Maldives Launches Destination Promotion Campaign with Condor
Visit Maldives has launched a campaign with Condor, as part of the efforts to increase the popularity of Maldives amongst German travelers.

Visit Maldives has launched a campaign with one of Germany’s largest leisure airlines, Condor, as part of the efforts to increase the popularity of Maldives amongst German travelers. The six-month long campaign will reach an impressive number of travel enthusiasts and travel trade from the German market.

Through the campaign, Maldives will be promoted as a top of the mind destination for agents looking to sell the Maldives tourism products (resorts, guesthouses, hotels and liveaboards), and experiences unique to the destination, as well as consumers searching for their next getaway via Condor airlines.

The campaign will reach the target audience by utilizing paid searches, retargeting ads, YouTube, webinars, newsletter and through social media handles of Condor airlines. Over 2.5 million impressions are estimated to be generated through this campaign per month.

Through this campaign with Condor airlines, Visit Maldives hopes to promote Maldives as a safe destination, which has stringent measures in place offering German tourists utmost safety, security and privacy whilst vacationing in the country. During the campaign, Visit Maldives will emphasize and market the natural safety bubble offered by the unique ‘one island one resort’ concept, thanks to the geographic formation of our islands.

As of 13th October 2021, the Maldives welcomed an impressive figure of 923,146 travelers, with Germany ranking as the 3rd top source market to Maldives. With an arrival figure of 60,463 travelers from Germany, the market plays an instrumental role in the revival of the Maldivian tourism industry.

Headquartered in Frankfurt, Condor is amongst the largest airlines in Germany, with a fleet of 54 aircrafts. Every year, around 9.4 million passengers fly with Condor from eight German airports to around 90 destinations around the world. It remains a popular leisure airline in Germany and has plans of expanding further to more long-haul destinations from Frankfurt.

As Germany holds the position as one of the top source markets to the Maldives, Visit Maldives is conducting several activities in the German market to maintain Maldives as a preferred destination amongst German tourists. Ongoing activities in Germany include FVW e-learning program, which will be conducted till November 2021 and campaign with Connoisseur Circle to be held till next year. Planned activities for 2021 for this market includes familiarization trips, print advertising, social and digital media campaigns and joint campaigns with stakeholders.

Feature image by Visit Maldives

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An Invite to the Front Row: SO/ Maldives Grand Opening Party!

SO/Maldives proudly announces the grand opening party of its exquisite runway.

SO/ Maldives is set to host its grand opening on March 23, 2024. This much-anticipated event of the season is titled ‘An Invite to the Front Row’. The event promises a soirée of collaborative elegance for an unforgettable glamorous experience for its guests.

The Grand Opening Party – An Invite to the Front Row

The grand opening party is set to be a feast for your senses. The resort is bringing culinary delights, fashion-forward statements, avant-garde designs and artistic flair. With this, SO/ Maldives invites guests to take a seat in the front row and witness the convergence of global talent and Maldivian charm.

An invite to the Front Row encapsulates the essence of SO/Maldives- a convergence of global excellence set against the unparalleled beauty of our island. We extend an exclusive invitation to our guests to us on this extraordinary journey with incredible collaborations providing them a truly glamorous stay while embracing our DNA, says Jesper Soerensen – General Manager of SO/Maldives.

Experience one of the First-International Fashion Shows in the Maldives with Milin!

SO/ Maldives will unveil its inaugural fashion show, considered to be one of the first international fashion shows in the Maldives. As the island turns into an oceanfront runway, guests can witness the harmonious blend of haute couture and paradisical setting. The fashion show will showcase the swimwear collection debuted by the esteemed Thai fashion house, Milin.

Partnership with Riffath

SO/ Maldives is partnering with local talent Riffath. Riffath is a distinguished Maldivian High Fashion Brand, launching its exclusive SO/Maldives’ Flying Dress Edits. The resort is also teaming up with Timeless Maldives Photo Studio. The resort’s guests are empowered to unleash their inner models for a bespoke once-in-a-lifetime photo and drone shoot, adorned in a gown with an extended hem that gratefully dances in the wind.

Beach Takeover with Veuve Clicquot Champagne House

Veuve Cliquot Champagne House is taking over the beach at SO/ Maldives to bring an exquisite evening. The beach glam-up is done with the Lazuli Beach Club Bar for a memorable night that redefined elegance and indulgence!

Culinary Delights with Chef Dharshan Munidasa

Chef Dharshan Munidasa, a dual Sri Lankan – Japanese heritage chef hailed for his accolades commands the spotlight at SO/ Maldives. Chef Dharshan’s menu is set to redefine conventional boundaries. Guests are invited to enjoy the exquisite flavours at the Ministry of Crab, Nihonashi Blue, and Carne Diem Grill.

To add to this, Jenna Hemsworth, Australia’s most influential and award-winning female bartender also showcases her creativity. Jenna will be taking over the bar to craft expertly curated cocktails.

Musical Bliss with world-class DJs

Guests are welcome to enjoy a series of live performances from world-class musicians and DJs. Groove to the innovative beats of one of the leading Maldivin bands, YJ Hameed Music. The vibes are set to create a rhythm that resonates with the spirit of the island’s spirit. Lydia Sarunrat Deane, a Thai sensation will also be filling the air with enchanting melodies. End the night as DJ Karrouhat from Dubai takes everyone on an electrifying-after party journey.

The Grand Opening Party will be hosted by Matthew Deane, a well-known Thai-Australian singer, model, actor and television presenter.

Exclusive Wellness & Fitness Retreats

Embark on a transformative fitness journey with the introduction of a week-long detox and fun session by Jumping Fitness, an innovative fitness regimen that originated in the Czech Republic. In collaboration with London-based wellness partner salon C. Steller, renowned for its modern approach to wellness, the resort is set to launch new spa experiences that promise ultimate rejuvenation.

Earth Hour

SO/ Maldives invites guests to experience an eco-conscious revelry. Guests are welcome to enjoy the beauty of nature intertwines with the joy of celebration. Witness as the island runway dims, unveiling a beach bonfire beneath the starlit sky. Immense in the rhythmic beats of Maldivian Boduberu and the serene glow.

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