For the first time ever, Visit Maldives unveiled “Tales of Maldives” stories to a global audience through a special Facebook Live Event. It was held on 20th October at 8PM MVT. A total of nine short films exploring the folklore and folktales of the Maldives were showcased during the hour-long event. In order to entice viewers, there was a raffle sponsored by Radisson Blu Maldives. The lucky winner won a free vacation to the Maldives.
Throughout the past few years, Visit Maldives has realized the need to promote and showcase folklore and folktales, stories, and tales of magic and wonder. The stories are interwoven with the natural breathtaking beauty; a crucial element of what makes up the “Maldivian” identity.
Visit Maldives produced “Tales of Maldives”, a series of short films showcasing some of the most captivating stories, to carry on the tradition of powerful story-telling. From the well-known tales of Don Hiyala and Alifulhu to the role of magic and the supernatural in Maldivian society, they delved deep into the Maldivian landscape to tell stories of romance, intrigue, magic, and wonder.
We are a collection of fantastic tales that provide a glimpse into our rich history and culture, and it is imperative that we pass these stories down. As our forefathers had done before, we are here to pass down these stories to you.Thoyyib Mohamed, Managing Director of Visit Maldives
The event showcased nine stories from Maldivian folklore – The First Coconuts, The Giant Triton Shell, Maldivian Magic, Dhon Hiyala and Alifulhu, Communal Spirit in Maldives, Satho Raha, Bodu Niyama Thakurufaanu, Body Mas Meeha and The Legend of Koimalaa.
These stories will create a deep-rooted emotional connection and love among target audiences to the Maldives and its people, culture, folklore, natural assets and experiences appealing to both locals and foreigners. The stories will also kick-start a journey towards achieving a highly powerful brand resonance and identity. The story is one element of a series of campaigns Visit Maldives is conducting to tell stories that resonate and market the Maldives as the magical paradise that it is known for.