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Visit Maldives Partners Up with Madame Figaro to Promote Maldives in the French Market

Visit Maldives Partners Up with Madame Figaro
Under the campaign, Madame Figaro will produce an editorial piece on the Maldives as a safe haven destination.

Visit Maldives is conducting an exciting media campaign with Madame Figaro, a French high-end lifestyle magazine. Conducted from 14th October, the month long campaign will promote the Maldives as a leading safe haven destination targeting the high-end market in France. Ultimately, the campaign aims to ensure Maldives remains the top of the mind destination when borders re-open for French travelers.

Under the campaign, Madame Figaro will produce an editorial piece on the Maldives as a safe haven destination. The unique geography and the safety provided by the scattered islands of Maldives will be highlighted in the article as well as the sought-after products and unique experiences of Maldives.

In addition to the editorial piece, the breath-taking scenery of Maldives will be featured in ads promoting the country as the destination of choice for one’s next vacation. The content produced under the campaign will also be sent out to a significant database through the newsletter. Furthermore, Maldives will be advertised through Madame Figaro’s social media handles reaching over millions of potential travelers.

A brand of the top media Le Figaro, Madame Figaro is one of the leading and most popular high-end lifestyle women’s magazines in France. Madame Figaro brand counts 6.1 million monthly unique visitors and holds over 2 million followers on its social media accounts. The campaign with an outlet as well established as Madame Figaro will play a significant role in positioning Maldives as the most desired destination for French travelers.

As of 13th October 2021, the French market is the top 10th largest source market to the Maldivian tourism industry this year, with an impressive arrival figure of 17,031 travelers. With ease in travel restrictions and direct flight connectivity through Air France, it is estimated that the arrival figure from the French market will increase in the coming months as well.

As France is a key source market to the Maldives, Visit Maldives is steadfastly working to ensure Maldives remains one of the leading and most desired destinations in the French market.

So far this year, Visit Maldives has conducted a digital and social media advertising campaign with TO Odigeo and have partnered up with TO Amplitudes to promote Maldives. They have also taken part in two leading travel trade fairs for the French market, IFTM Top Resa and Monaco Yacht Show. Furthermore, Visit Maldives is also in the process of conducting a year long travel trade training webinar series having successfully concluded two sessions. Activities in the pipeline include taking part in ILTM Cannes, a campaign with Kuoni, plus a media and individual fam trip.

Feature image by Visit Maldives

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Experience the Thrill of Summer with the Family Fun Summer Package at Sheraton Maldives!

Summer is almost here and Sheraton Maldives Full Moon Resort & Spa is inviting families to experience the breathtaking paradise of the Maldives. Travellers can now explore the thrill of summer and more at Sheraton Maldives with the ‘Family Fun Summer’ Package. If you were thinking about booking a family trip this one is perfect for you. With this amazing package children under 12 dine and stay for free! Families can also immerse themselves in a host of specially curated experiences. This includes educational kids club programs, coral propagation activities, as well as culinary and wellness journeys, all-embracing sustainable travel and catering to eco-conscious travellers.

Families planning a tropical getaway this summer can look forward to exciting adventures at Sheraton Maldives Full Moon Resort & Spa. The five-star resort welcomes families to explore the natural splendour of North Male Atoll on the private island of Furanafushi. Guests can choose from a range of premium villas and overwater bungalows that feature breathtaking views of the lush gardens, pristine white-sand beaches, shimmering blue lagoon, or the Indian Ocean.

Explore the Signature Side by Side Family Program this Summer

Guests can delve into the resort’s signature ‘Side by Side’ Family Program, designed to create memorable moments that bring families together. From cooking classes, mom and daughter face mask making, and Maldivian palm weaving to engaging fun games, ‘Side By Side’ promises cherished memories for families. The resort boasts seven restaurants and bars, each offering a variety of delectable menus sourced with fresh organic produce from Chef Garden and Furana Organic Garden, perfect for families.

A Touch of Sustainability with the Adopt a Coral Activity!

Guests are also invited to participate in the ‘Adopt A Coral’ – coral planting activity led by the resident Marine Biologist and learn about coral propagation to help grow new colonies in the resort’s lagoon. This program, part of Good Travel with Marriott Bonvoy, allows guests to create meaningful travel experiences. Families can enjoy a guided snorkelling tour or join a dolphin cruise on a traditional Maldivian Cruise Dhoni.

Enjoy More with the Family Fun Summer Package

With the ‘Family Fun Summer’ package, guests can savour daily breakfasts and buffet dinners. This includes Feast Restaurant or you can enjoy three-course à la carte meals at select restaurants. Kids will receive a special welcome amenity, and children under 12 can stay and dine for free. Additionally, complimentary access to the Kid’s Club is provided for children ages 4 to 12. The resort is conveniently accessible by a complimentary 15-minute speedboat ride, ensuring a stress-free journey for families.

Guests can reserve their extraordinary summer retreat before May 31, 2024. This is valid for stays until September 30, 2024. With this, guests can enjoy other benefits such as daily breakfasts and dinners, and complimentary access to the gym and kids’ club. Moreover, guests can also enjoy non-motorized water sports activities. For more information, visit the website at www.sheratonmaldives.com or book the Family Fun Summer package here. Marriott Bonvoy members can seamlessly earn and redeem their points on stays and experiences at the resorts. 

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