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Visit Maldives Partners Up with Madame Figaro to Promote Maldives in the French Market

Visit Maldives Partners Up with Madame Figaro
Under the campaign, Madame Figaro will produce an editorial piece on the Maldives as a safe haven destination.

Visit Maldives is conducting an exciting media campaign with Madame Figaro, a French high-end lifestyle magazine. Conducted from 14th October, the month long campaign will promote the Maldives as a leading safe haven destination targeting the high-end market in France. Ultimately, the campaign aims to ensure Maldives remains the top of the mind destination when borders re-open for French travelers.

Under the campaign, Madame Figaro will produce an editorial piece on the Maldives as a safe haven destination. The unique geography and the safety provided by the scattered islands of Maldives will be highlighted in the article as well as the sought-after products and unique experiences of Maldives.

In addition to the editorial piece, the breath-taking scenery of Maldives will be featured in ads promoting the country as the destination of choice for one’s next vacation. The content produced under the campaign will also be sent out to a significant database through the newsletter. Furthermore, Maldives will be advertised through Madame Figaro’s social media handles reaching over millions of potential travelers.

A brand of the top media Le Figaro, Madame Figaro is one of the leading and most popular high-end lifestyle women’s magazines in France. Madame Figaro brand counts 6.1 million monthly unique visitors and holds over 2 million followers on its social media accounts. The campaign with an outlet as well established as Madame Figaro will play a significant role in positioning Maldives as the most desired destination for French travelers.

As of 13th October 2021, the French market is the top 10th largest source market to the Maldivian tourism industry this year, with an impressive arrival figure of 17,031 travelers. With ease in travel restrictions and direct flight connectivity through Air France, it is estimated that the arrival figure from the French market will increase in the coming months as well.

As France is a key source market to the Maldives, Visit Maldives is steadfastly working to ensure Maldives remains one of the leading and most desired destinations in the French market.

So far this year, Visit Maldives has conducted a digital and social media advertising campaign with TO Odigeo and have partnered up with TO Amplitudes to promote Maldives. They have also taken part in two leading travel trade fairs for the French market, IFTM Top Resa and Monaco Yacht Show. Furthermore, Visit Maldives is also in the process of conducting a year long travel trade training webinar series having successfully concluded two sessions. Activities in the pipeline include taking part in ILTM Cannes, a campaign with Kuoni, plus a media and individual fam trip.

Feature image by Visit Maldives

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World’s Busiest Airport to Close: Dubai Plans Massive Shift to Al Maktoum International

World’s Busiest Airport - Dubai International Airport

Dubai plans to redefine the travel experience for millions and reshape its geography by retiring one of its most iconic institutions: Dubai International Airport (DXB). Once a symbol of the city’s meteoric rise, DXB now nears closure as Dubai shifts its aviation ambitions to a colossal new home, Al Maktoum International Airport (DWC).

For decades, DXB has played a central role in global air travel, processing over 90 million passengers annually and serving as the beating heart of international connections between East and West. However, the airport’s legacy as the world’s busiest international hub approaches its final chapter. Why? Because Dubai envisions a future defined by space, scale, and a bold new concept of travel and urban life.

Why Close the World’s Busiest International Airport?

The answer lies 45 kilometers south in the desert sands of Dubai South, where Dubai is building a new mega-airport. Al Maktoum International, already partially operational, will become the world’s largest airport. When completed, it will feature five runways, 400 aircraft gates, and the capacity to handle 260 million passengers each year.

Unlike DXB, which dense neighborhoods in Garhoud and Al Qusais confine, DWC gives Dubai room to grow. In contrast, the new site offers scalability and flexibility. The project doesn’t just expand the city’s capacity—it reimagines it. Sleek architecture, cutting-edge technology, and integrated logistics with nearby Jebel Ali Port will ultimately deliver a smoother, more efficient experience for travelers and cargo alike.

Dubai isn’t just chasing numbers; rather, it’s planning for longevity. DXB, built in 1960, continues to age. Its infrastructure nears the end of its useful life. Keeping it operational would force the city to invest billions just to preserve the status quo. Dubai chooses a clean slate.

What Will Happen to the Land?

By closing DXB, Dubai unlocks a massive piece of prime real estate in its urban core. While officials haven’t announced exact redevelopment plans, they’ve opened the door to limitless possibilities. Think residential neighborhoods, parks, commercial centers—a brand-new district rising where runways once lay.

In fact, this transformation reflects the evolution seen in other global cities. Hong Kong, for instance, turned its former Kai Tak Airport into a thriving urban hub. Dubai plans to do the same—only on a larger scale.

When Is This Happening?

The shift won’t happen overnight. Dubai expects the transition to unfold over multiple decades. The first new terminal at Al Maktoum will open in 2032, and officials aim for full capacity between the late 2030s and the 2050s. Until then, DXB will keep serving passengers as Dubai phases in the move to DWC—starting with cargo and low-cost carriers, followed by flagship airlines like Emirates.

Travelers flying to and from Dubai will experience business as usual, for now. But the city has already set the change in motion, and soon, its skyline and story will look very different.

The Bigger Picture

Dubai has never hesitated to reinvent itself. It has transformed from sand dunes to skyscrapers, from a sleepy fishing village into a global metropolis. The closure of DXB doesn’t mark a loss; it signals a pivot. This moment reflects Dubai’s faith in the future, its bold planning, and its relentless drive to build bigger and better.

Unlike most cities, which adapt to their airports, Dubai is flipping the script. The city isn’t just designing an airport for tomorrow; it’s designing an entire city around it.

Feature Image via Arabian Business

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