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Vote Now to Help your Favourite All-Inclusive Resort Win Big in the World Travel Awards 2021

Vote for lily in world travel awards 2021
Calling all Friends of Lily Beach Resort; Vote now to help your favourite All-Inclusive Resort win big in the World Travel Awards 2021!

It’s time for the 2021 World Travel Awards (WTA). This prestigious award was established 28 years ago to provide recognition to outstanding resorts, as voting by the people who know them best – their customers.

One of the travel industries’ most coveted accolades, the WTA brand, is recognised as the global standard for excellence across all tourism industry sectors. All-Inclusive resort in the Maldives, Lily Beach Resort & Spa has been nominated in three categories:

  • Maldives’ Leading All-Inclusive Resort
  • Maldives’ Leading Family Resort
  • Indian Ocean’s Leading Family Resort

In 2020 Lily Beach was voted the ‘Maldives’ Leading All-Inclusive Resort’; A title the resort has won for 5 years in a row since 2016. If you want to help the resort keep the winning streak going, spare a few minutes to cast your vote in the 2021 awards.

How to Vote:
  • Go to www.worldtravelawards.com/vote
  • Register (it’s there to prevent fraud/fake votes).
  • You will receive an email in which you need to verify your email address – please do so for your votes to be valid.
  • Click on ‘Start voting’.
  • Select ‘Indian Ocean’ on the left, followed by ‘Indian Ocean’s Leading Family Resort’ in the list called Outstanding Votes below.
  • Choose Lily Beach Resort & Spa in the list.
  • Select ‘Maldives’ on the left, followed by ‘Maldives’ Leading All-Inclusive Resort’ in the list called Outstanding Votes below.
  • Choose Lily Beach Resort & Spa in the list.
  • Select ‘Maldives’ on the left, followed by ‘Maldives’ Leading Family Resort’ in the list called Outstanding Votes below.
  • Choose Lily Beach Resort & Spa in the list.
  • You have now cast your vote in call three categories where Lily Beach has been nominated.
  • Check on the My Votes list below that you have voted correctly in all three categories. If they appear on this list it means your votes have been registered.
  • Keep your fingers crossed!

Voting for World Travel Awards concludes on 9th August 2021.

Why should you vote for Lily Beach Resort & Spa?

Lily Beach is a locally owned and operated resort in the Maldives that is the pioneer of all-inclusive tourism in the Maldives. Since becoming wildly popular with that concept in the 90s and 2000s, the resort reinvented the concept, bringing it to a higher level of service experience: 5-star luxury.

This showed all peers in the Industry that All-Inclusive is possible and can be a great experience for guests who would like to not worry about a huge invoice during the stay, instead, a generous offering of lodging, meals, and extra activities are all included in one great package.

Here are 5 reasons to vote for the resort in the above categories:
  • The original All-Inclusive provider and still the leader in that space by creating highly competitive offerings included in its only meal plan at the resort–The Platinum Package.
  • The resort has something for both families and couples where there is something for everyone to enjoy. The resort also has designated dichotomous specialised areas for couples and families, for being active and for relaxation respectively. This is especially great for multi-generational group travellers where mom and dad can rekindle their romance in the quiet zone while grandparents can have oodles of fun with their grandkids at the pool bar at Vibes and Kids Club.
  • Food is at the heart of the resort where the presentation of food is given equal importance as taste. The delectable delight of joy is felt in each bite at the resort which offers international cuisine and some specialised restaurants offering multiple cuisines such as Thai, Indian, and French.
  • Complimentary Excursions galore– every guest has access to many complimentary services at the resort such as snorkelling, fishing, sunset cruise, one group yoga class per guest, etc.
  • The resort has many activities for kids as well such as going on a half-submarine Penguin ride around the island, learning to paint with the resident Artist Sirey and learning how to cook fun food with the chefs, learning about fish at the Dive Centre as well, etc. Rest assured kids can have an entertaining and educational experience at Lily Beach.

Lily Beach Resort sends a a big thank you for voting them. And if you want to book a holiday at the resort, click HERE.

Feature image by Lily Beach Resort & Spa
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The Future of Travel: Social Commerce Insights from Jeremy Jauncey, Sarah Kopit & Seth Borko

The Future of Travel: Social Commerce Insights from Jeremy Jauncey, Sarah Kopit & Seth Borko

In today’s rapidly evolving digital landscape, social commerce is redefining the way travelers discover, plan, and book their trips. On a recent episode of the Skift Podcast, Jeremy Jauncey, CEO of Beautiful Destinations,joined Sarah Kopit and Seth Borko to discuss the growing influence of social media platforms like TikTok and Instagram on travel. Their insights highlight how brands and destinations can leverage these changes to engage modern travelers more effectively.

How Is Social Commerce Changing the Way We Travel?

We are in the most exciting time in the history of travel marketing,” said Jauncey, whose company Beautiful Destinations has pioneered high-quality digital storytelling to inspire wanderlust worldwide. “The way people discover travel is fundamentally different now. The traditional model of searching for a destination, visiting a travel agent, and booking through a website is rapidly being replaced by social commerce.

Social commerce merges social media influence with direct consumer purchases, allowing users to discover destinations through organic content and seamlessly book their next trip without leaving the app. Platforms like TikTok, Instagram, and YouTube have become virtual travel agencies, where users find inspiration and make real-time booking decisions based on what they see.

According to Seth Borko, a senior research analyst at Skift, younger generations are driving this shift, placing greater trust in influencers and user-generated content over traditional advertisements.

Millennials and Gen Z are scrolling through their feeds and seeing firsthand experiences from people they follow and admire. That authenticity is what makes them act,” Borko explained. “This isn’t just advertising; this is experiential storytelling with a call to action.

Why Is Short-Form Video the Future of Travel Marketing?

One of the key drivers behind this transformation is short-form video content.

Instagram Reels and TikTok have changed the game,” Jauncey noted. “A 15-second video can transport a user to a remote island in the Maldives or a street market in Bangkok. And with a simple tap, they can book a flight, hotel, or experience right there on the platform.”

Unlike traditional marketing strategies, which often require multiple steps from inspiration to booking, social commerce streamlines the process. Integrated ‘Book Now’ buttons and social-first travel agencies enable travelers to go from watching a video to confirming a reservation within minutes.

Sarah Kopit, Editor-in-Chief at Skift, emphasized the importance of adapting to these changing consumer behaviors.

Travel companies that are still relying on static images and generic ads are falling behind,” Kopit stressed. “You need to be in the spaces where your audience spends time – and right now, that’s TikTok, Instagram, and even emerging platforms like BeReal.

How Are Influencers and Community Engagement Driving Travel Bookings?

The conversation also highlighted the crucial role of content creators and travel influencers in driving bookings. Unlike traditional advertising, influencer marketing fosters trust through authenticity and relatability.

Travelers want to see real people experiencing real moments,” Jauncey explained. “It’s no longer about polished, overproduced ads. It’s about storytelling through a lens that feels personal and attainable.

This shift has led to the rise of micro-influencers—travel creators with smaller yet highly engaged audiences. These influencers often provide in-depth guides, real-time experiences, and unfiltered reviews, making their recommendations more credible.

We’re seeing a shift away from big celebrity endorsements toward niche, passionate creators who actually visit and experience the places they promote,” Borko added. “They drive more conversions because their followers see them as trustworthy sources.”

What Does the Future of Travel Marketing Look Like?

As social commerce continues to expand, industry experts agree that travel brands must adapt or risk being left behind. Key takeaways from this discussion include:

Short-form video is the future of travel marketing. Brands should invest in compelling, mobile-friendly content that captures users’ attention within seconds.

Seamless booking experiences drive conversions. The fewer steps between inspiration and purchase, the higher the likelihood of bookings.

Authenticity is key. Travelers engage more with real, relatable experiences from influencers and user-generated content.

Community engagement matters. Travel brands that foster relationships with their audiences rather than solely pushing sales will see greater long-term success.

The brands that will succeed in this new era of travel are the ones that recognize the power of social discovery and immediate action,” Jauncey concluded. “This is no longer the future – it’s happening right now.

As the travel industry shifts toward experience-driven, mobile-first marketing, companies that embrace social commerce will be at the forefront of the next travel boom. For travel brands and destinations, the message is clear: adapt now, or risk being left behind in a world where the next viral destination is just one scroll away.

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