Search
Close this search box.

Worth Magazine Promotes Maldives as Luxury Destination for Affluent Travellers from US Market

Worth Magazine Promotes Maldives as Luxury Destination for Affluent Travellers from US Market
Visit Maldives launches a campaign with Worth Magazine to promote the destination as a safe haven and luxury destination for the USA market.

Visit Maldives launches a campaign with Worth Magazine to promote the destination as a safe haven and luxury destination for travellers from the USA market. The campaign will commence during the month of October 2021.

Worth is an American financial, wealth management and lifestyle magazine founded in 1986 and relaunched in 2009. Worth is distributed to individuals listed on a proprietary database of high net-worth households in major markets including the New York metropolitan area, Chicago, LA, Florida and San Francisco.

During this campaign, Maldives will be featured in the Worthy 100 issue in October 2021. Digital articles of the destination will also be circulated to its viewers throughout the duration of the month-long campaign. The October Worth issue will target high-net-worth and influential audiences with a target distribution of 100,000 copies to Worth’s most loyal subscribers. These articles will feature the destination as a safe haven for travellers, inform readers of the Maldivian products (resorts, hotels, guesthouses, liveaboards), the safety measures in these places and experiences unique to the Maldives. It will focus on promoting the geographically scattered islands of the Maldives, which provides natural social distancing for travellers.

The purpose of this campaign is to maintain destination momentum and increase arrivals by reaching an influential group of lifestyle-oriented travellers. It is also in line with the strategies of the US market as it aims to create better brand presence and awareness. Additionally, it reaches luxury travel advisors and promotes Maldives as the most preferred destination for honeymooners and couples from the USA market.

By September 24th, Maldives welcomed a total of 843,552 to the country. USA is ranked as the fourth largest source market to the Maldives this year, with over 34,145 tourists arriving in the Maldives from this market.

Visit Maldives has been holding and participating in several activities to maintain destination presence and momentum in the USA market. This includes social media, digital marketing campaigns, online campaigns, webinars, roadshows, fairs and exhibitions. We have also organized media fam trips and participated in the LTA ULTRA Summit in July 2021 and in ILTM North America in September 2021. There are a few more activities planned ahead for the year for this market, including joint campaigns with stakeholders and virtual events.

Feature image by Visit Maldives

Ad - immaldives.com

Latest

Siyam World Hosts Summer Football Camp With Spanish Goalkeeper Star Player José Manuel Pepe Reina Páez

Get ready to kick it up a notch as Siyam World Maldives gears up for an epic summer football camp. This camp is hosted by none other than Spanish football sensation, José Manuel “Pepe” Reina Páez. Guests can join in on the fun from June 23rd to 26th, 2024. Building on its tradition of hosting world-class football camps and following the success of its spring series featuring international legends and star players, this event promises to be a highlight of the summer.

Pepe Reina is set to bring his A-game to Siyam World for an unforgettable football experience. The trill can be experienced at its premier sports complex and full-size soccer pitch – The World Sports Arena. The three-day summer football camp in June runs from 16:30 – 18:00 hrs. This camp also offers participants the chance to receive personalized coaching from the star goalkeeper himself. Along with a series of skill-building drills, friendly matches, and fun football-related activities, this camp is designed to inspire and excite football enthusiasts of all ages. Dressed in their personalized Rascal training kits, young players aged from five to 12 will seize the perfect opportunity to refine all aspects of their game. This includes everything from tactics to technical skills. This unique experience promises to enhance their abilities and provide memories that will last a lifetime.

José Manuel “Pepe” Reina Páez is a Spanish professional footballer renowned for his exceptional skills as a goalkeeper. He is also known for his dedication to nurturing young talent. With a career spanning La Liga and beyond, Pepe Reina brings a wealth of experience and expertise to the game.

Our goal is to inspire our young guests to dream big. Seeing a legend or a star player in person can help these youngsters realize that making their dreams a reality is possible, says Ausy Waseem – Resort Manager at Siyam World.

Legendary Line-Ups at Siyam World

But that’s not all! Siyam World is no stranger to hosting football legends and star players. Earlier this year, the resort scored big with a legendary line-up featuring Wayne Bridge, Adrian San Miguel Castillo, Francesco Totti, and Michael Owen.  These stars led unforgettable spring football camps. Guests had the chance to hone their skills on our impressive sports complex and soccer pitch at The World Sports Arena. With this, guests were able to soak up world-class coaching and immersive experiences as well. 

Furthermore, Siyam World has also had the pleasure of hosting several other football legends and star players recently. This includes players such as EstebanCuchu” Cambiasso, Carlos Puyol, Marco Materazzi, and Robert Pirès. Joining them were players like Harvey Elliott, Kostas Tsimikas, Juan Sebastián Verón, Roberto Pires, Eric Abidal, Nicola Ventola, Bobo Vieri, and Jay Jay Okocha.

Now, it’s time to keep the momentum going with “Pepe Reina” leading the charge. Don’t miss out on this once-in-a-lifetime opportunity to train with one of football’s greatest. And now, you can do that at one of the most beautiful locations in the world!

Ad - immaldives.com
No more posts to show