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Worth Magazine Promotes Maldives as Luxury Destination for Affluent Travellers from US Market

Worth Magazine Promotes Maldives as Luxury Destination for Affluent Travellers from US Market
Visit Maldives launches a campaign with Worth Magazine to promote the destination as a safe haven and luxury destination for the USA market.

Visit Maldives launches a campaign with Worth Magazine to promote the destination as a safe haven and luxury destination for travellers from the USA market. The campaign will commence during the month of October 2021.

Worth is an American financial, wealth management and lifestyle magazine founded in 1986 and relaunched in 2009. Worth is distributed to individuals listed on a proprietary database of high net-worth households in major markets including the New York metropolitan area, Chicago, LA, Florida and San Francisco.

During this campaign, Maldives will be featured in the Worthy 100 issue in October 2021. Digital articles of the destination will also be circulated to its viewers throughout the duration of the month-long campaign. The October Worth issue will target high-net-worth and influential audiences with a target distribution of 100,000 copies to Worth’s most loyal subscribers. These articles will feature the destination as a safe haven for travellers, inform readers of the Maldivian products (resorts, hotels, guesthouses, liveaboards), the safety measures in these places and experiences unique to the Maldives. It will focus on promoting the geographically scattered islands of the Maldives, which provides natural social distancing for travellers.

The purpose of this campaign is to maintain destination momentum and increase arrivals by reaching an influential group of lifestyle-oriented travellers. It is also in line with the strategies of the US market as it aims to create better brand presence and awareness. Additionally, it reaches luxury travel advisors and promotes Maldives as the most preferred destination for honeymooners and couples from the USA market.

By September 24th, Maldives welcomed a total of 843,552 to the country. USA is ranked as the fourth largest source market to the Maldives this year, with over 34,145 tourists arriving in the Maldives from this market.

Visit Maldives has been holding and participating in several activities to maintain destination presence and momentum in the USA market. This includes social media, digital marketing campaigns, online campaigns, webinars, roadshows, fairs and exhibitions. We have also organized media fam trips and participated in the LTA ULTRA Summit in July 2021 and in ILTM North America in September 2021. There are a few more activities planned ahead for the year for this market, including joint campaigns with stakeholders and virtual events.

Feature image by Visit Maldives

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Seaside Finolhu Baa Atoll Maldives Announces New Leadership Appointments

Meet the newest leadership appointments at Seaside Finolhu Baa Atoll.

Seaside Finolhu Baa Atoll Maldives introduces Steven D’Souza as Director of Food & Beverages, and Tammy Gan as Assistant Director of Branding & Marketing.

Steven D’Souza – Director of Food & Beverages

Originally from India, Steve brings over 18 years of experience within the hospitality Industry. Having achieved a Bachelor of Hotel Management degree, Steve has accumulated invaluable pre-opening resort experiences. Steve has worked across three continents and served as the Food and Beverage division Head at Cap Jaluca, A Belmond Hotel in Anguilla.

When it comes to the Maldives, Steve has worked at The Nautilus Maldives, Niyama Private Island Maldives, and Anantara Kihavah Maldives. Additionally, Steven has also worked in Anantara in Thailand, Raffles Hotels Canouan Island, Buccament Bay Spa and Resort in St. Vincent & Grenadines, and Sheraton Jumeirah in Dubai.

At Seaside Finolhu Baa Atoll, Steve will be reporting directly to the General Manager. He has been tasked with spearheading the F&B operations, prioritizing revenue growth, waste minimization, and regulatory compliance, as well as enhancing guest satisfaction through elevated service standards.

Tammy Gan – Assistant Director of Branding & marketing

Tammy, who is originally from Singapore joins Seaside Finolhu Baa Atoll with over 14 years of Marketing and Branding experience in the hospitality sector. Throughout her career, Tammy has worked in countries across Southeast Asia to the Middle East as well as the Maldives. Prior to this, Tammy held the position of Assistant Director of Marketing & Communications at The Nautilus Maldives. Additionally, she held roles in esteemed properties like Gili Lankanfushi Maldives, Laguna Banyan Tree Limited in Phuket, Anantara Hotels Resorts & Spa in UAE, and Grand Copthorne Waterfront Hotel.

In her new role, Tammy will report to the Director of Sales & Marketing. Here, she will oversee the strategic development and execution of marketing and communications plans for Finolhu and . HERE brands. Additionally, her role also encompasses brand enhancement, market analysis, advertising initiatives, resource allocation optimisation, as well as nurturing innovative branding and communication strategies through collaboration with external agencies.

I’m thrilled to welcome Steven and Tammy to Seaside Finolhu. I am confident that their expertise will help enhance our brand and elavate our dining experiences, ensuring unforgettable memoments for our guests, comments Steven Phillips – General Manager, Seaside Finolhu Baa Atoll.

Finolhu Baa Atoll Maldives is owned and managed by the Seaside Collection. The resort consists of 125 beachfront and overwater villas, four restaurants and an array of activities for guests to enjoy every day! Recently, the resort took groundbreaking measures to offer its employees more opportunities by signing an MoU with the Maldives National University. The MoU with Finolhu and MNU ensures the employees have opportunities to pursue further education and grow in the industry.

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