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Apple Airpods Max: Are They Great for Travel?

Airpods Max for travel
The talk behind Apple’s new Airpods Max is the price tag. But, can features make it a great headphone for travel?

The talk behind Apple’s new Airpods Max is the price tag. But, can features of the all-new Airpods Max make it a great headphone for travel?

When I first heard of the $549 price tag, I thought to myself there’s no way I’m spending that much on a headphone. But, then again I knew there would be people who would get it just because its Apple. However, after diving deeper into these new headphones I thought maybe there not so bad.

Apple’s Airpods Pro feature an ‘odd’ case. So, we don’t know if this would be convenient for everyone compared to other headphones which can be easily folded. While the Design looks questionable, reviewers say the Airpods Max is surprisingly comfortable.

On the other hand, the headphones’ build quality is also impressive and lives up to the price tag here. Apple calls the design ‘A radically original composition’. But if you’re planning to travel with your Airpods Max, the most important thing you’d want is noise cancelling. Personally, I can’t get on a flight with good noise-cancelling headphones.

CNET reports “The AirPods Max do sound impressive, like high-end headphones, with tight bass, natural mids, crisp highs and a wide soundstage for a closed-back headphone”.

Also read: Apple’s iPhone 12 Lineup—A Traveler’s Best Friend?

YouTubers and critics have also praised the noise cancelling on the Airpods Max. Many even say AirPods Max’s noise cancelling is the best there is now. Hence, slightly ahead of the much cheaper Sony WH-1000XM4.

Despite that, I personally feel the $549 Airpods Max being ‘slightly’ being better than the $350 Sony WH-1000XM4 doesn’t really count as a big win for Apple. But, I’ll applaud the Airpods Max for being the best noise-cancelling headphone out there now.

So, if you can afford to spend $549 for a headphone, the Airpods Max will definitely offer the ‘best’ in terms of audio quality and comfort. But, for much cheaper you can get Sony’s WH-1000XM4 which is still an amazing pick (or the better pick if you’re using an Android).

Feature image by Apple
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The Future of Travel: Social Commerce Insights from Jeremy Jauncey, Sarah Kopit & Seth Borko

The Future of Travel: Social Commerce Insights from Jeremy Jauncey, Sarah Kopit & Seth Borko

In today’s rapidly evolving digital landscape, social commerce is redefining the way travelers discover, plan, and book their trips. On a recent episode of the Skift Podcast, Jeremy Jauncey, CEO of Beautiful Destinations,joined Sarah Kopit and Seth Borko to discuss the growing influence of social media platforms like TikTok and Instagram on travel. Their insights highlight how brands and destinations can leverage these changes to engage modern travelers more effectively.

How Is Social Commerce Changing the Way We Travel?

We are in the most exciting time in the history of travel marketing,” said Jauncey, whose company Beautiful Destinations has pioneered high-quality digital storytelling to inspire wanderlust worldwide. “The way people discover travel is fundamentally different now. The traditional model of searching for a destination, visiting a travel agent, and booking through a website is rapidly being replaced by social commerce.

Social commerce merges social media influence with direct consumer purchases, allowing users to discover destinations through organic content and seamlessly book their next trip without leaving the app. Platforms like TikTok, Instagram, and YouTube have become virtual travel agencies, where users find inspiration and make real-time booking decisions based on what they see.

According to Seth Borko, a senior research analyst at Skift, younger generations are driving this shift, placing greater trust in influencers and user-generated content over traditional advertisements.

Millennials and Gen Z are scrolling through their feeds and seeing firsthand experiences from people they follow and admire. That authenticity is what makes them act,” Borko explained. “This isn’t just advertising; this is experiential storytelling with a call to action.

Why Is Short-Form Video the Future of Travel Marketing?

One of the key drivers behind this transformation is short-form video content.

Instagram Reels and TikTok have changed the game,” Jauncey noted. “A 15-second video can transport a user to a remote island in the Maldives or a street market in Bangkok. And with a simple tap, they can book a flight, hotel, or experience right there on the platform.”

Unlike traditional marketing strategies, which often require multiple steps from inspiration to booking, social commerce streamlines the process. Integrated ‘Book Now’ buttons and social-first travel agencies enable travelers to go from watching a video to confirming a reservation within minutes.

Sarah Kopit, Editor-in-Chief at Skift, emphasized the importance of adapting to these changing consumer behaviors.

Travel companies that are still relying on static images and generic ads are falling behind,” Kopit stressed. “You need to be in the spaces where your audience spends time – and right now, that’s TikTok, Instagram, and even emerging platforms like BeReal.

How Are Influencers and Community Engagement Driving Travel Bookings?

The conversation also highlighted the crucial role of content creators and travel influencers in driving bookings. Unlike traditional advertising, influencer marketing fosters trust through authenticity and relatability.

Travelers want to see real people experiencing real moments,” Jauncey explained. “It’s no longer about polished, overproduced ads. It’s about storytelling through a lens that feels personal and attainable.

This shift has led to the rise of micro-influencers—travel creators with smaller yet highly engaged audiences. These influencers often provide in-depth guides, real-time experiences, and unfiltered reviews, making their recommendations more credible.

We’re seeing a shift away from big celebrity endorsements toward niche, passionate creators who actually visit and experience the places they promote,” Borko added. “They drive more conversions because their followers see them as trustworthy sources.”

What Does the Future of Travel Marketing Look Like?

As social commerce continues to expand, industry experts agree that travel brands must adapt or risk being left behind. Key takeaways from this discussion include:

Short-form video is the future of travel marketing. Brands should invest in compelling, mobile-friendly content that captures users’ attention within seconds.

Seamless booking experiences drive conversions. The fewer steps between inspiration and purchase, the higher the likelihood of bookings.

Authenticity is key. Travelers engage more with real, relatable experiences from influencers and user-generated content.

Community engagement matters. Travel brands that foster relationships with their audiences rather than solely pushing sales will see greater long-term success.

The brands that will succeed in this new era of travel are the ones that recognize the power of social discovery and immediate action,” Jauncey concluded. “This is no longer the future – it’s happening right now.

As the travel industry shifts toward experience-driven, mobile-first marketing, companies that embrace social commerce will be at the forefront of the next travel boom. For travel brands and destinations, the message is clear: adapt now, or risk being left behind in a world where the next viral destination is just one scroll away.

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