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Dusit Thani Maldives Announces Unmissable Festive Season Highlights

Dusit Thani Maldives Announces Unmissable Festive Season Highlights
Five-star luxury and unforgettable experiences await all guests at Dusit Thani Maldives this coming holiday season.

Five-star luxury and unforgettable experiences await all guests at Dusit Thani Maldives this coming holiday season. Festooned in artfully crafted sustainable decorations, and encircled by a teeming house reef, the island haven welcomes revellers with tropical marvels, gala dinners, dazzling events, world-class service from culinary masters and cultural ambassadors, and Dusit’s unique brand of Thai-inspired gracious hospitality.

The magic kicks off on Tuesday 21 December with a tree-lighting ceremony and continues on Christmas Eve with sunset cocktails and a gala dinner. Christmas morning brings guests together for a lazy Champagne brunch and Santa’s arrival on the beach. A feast of culinary adventures follows, including a traditional Maldivian seafood night, gourmet wine dinner, a luscious lobster barbecue, and a South American-themed banquet.

New Year celebrations begin with an elegant cocktail reception followed by a gala dinner featuring spectacular performances, live music, dancing, and fireworks at midnight. Guests will ease into 2022 with a leisurely New Year’s breakfast and, on Thursday 6 January, wrap up the season with a sumptuous Orthodox Christmas dinner by the ocean.

Throughout the festive period, Baan Sanook kids club will welcome younger guests with exciting and engaging activities themed around the festivities and the island. Highlights include Christmas crafts, local games and dancing, coconut leaf art, and traditional music.

Alongside its full programme of special festive events, the resort offers myriad ways for guests to make the most of an end-of-year getaway in stunning tropical surrounds. Luxurious over-water villas and beachfront residences offer direct access to the crystal waters for leisurely explorations of the 360-degree house reef. Aquatic adventurers in search of larger-than-life encounters can take advantage of the resort’s proximity to nearby Hanifaru Bay, favoured by playful mantas and whale sharks, with trips arranged by the knowledgeable team at the resort’s Ocean Dive Centre. And for those seeking a truly authentic local experience, Dusit Safeeru – or cultural ambassadors – are on hand to take guests on fascinating journeys to explore Maldivian food, music and customs, for a once-in-a-lifetime opportunity to get a glimpse of unique island lifestyles.

For more information about the resort and its special festive programme, please visit Dusit Thani Maldives’ website.

Feature image by Dusit Thani Maldives

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Maldives Signs Partnership with Liverpool FC as Official Tourist Destination

Liverpool FC and Maldives sign Tourism Partnership

The Maldives, renowned for its breathtaking islands and luxurious resorts, has taken a bold step to enhance its global tourism reach through an exciting new partnership with Liverpool Football Club (LFC). Announced by the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), this multi-year agreement designates the Maldives as the official tourist destination partner of one of the world’s most iconic football clubs, covering both the men’s and women’s teams. This partnership aims to showcase the Maldives to a vast international audience, thereby driving a surge in high-value tourism to the island nation.

A Global Stage for the Maldives

Liverpool FC engages an audience of over 205 million followers globally, giving Visit Maldives an unparalleled platform to attract potential travelers. By leveraging the club’s influential reach, the Maldives plans to draw an additional 100,000 tourists in 2025, generating over $100 million for the country’s tourism revenue. Additionally, on April 2nd, during a high-profile match against Everton, the Maldives will unveil the partnership, with branding prominently displayed on LED boards at Anfield Stadium, ensuring millions of viewers worldwide see it.

This strategic alliance extends beyond brand visibility at LFC matches. Visit Maldives will place billboards across Europe, targeting affluent travelers in key markets, and secure coverage in LFC’s official publications and digital platforms. With LFC’s TV audience exceeding 211 million per season and 53 million followers on social and digital channels, the Maldives positions itself as a top destination for luxury travelers and football fans alike.

Exclusive Experiences and Sports Tourism

Moreover, this partnership offers the Maldives unique opportunities, including the creation of a Liverpool Academy in the Maldives, further boosting sports tourism. The academy will attract aspiring athletes and football fans, blending their love for the sport with the beauty of the Maldives’ stunning surroundings. In addition, additional fan zones, appearances by LFC legends, and interactive digital campaigns will further engage audiences and drive travel interest.

As a part of this effort, Visit Maldives will incorporate these activations into their global events, fairs, and roadshows, building a cohesive branding presence that emphasizes the Maldives as a luxury destination. The partnership will reach over 397 million people per season, with an expected media value of over $17 million annually, thus delivering a significant return on investment.

A Shared Commitment to Sustainability

Beyond tourism, this partnership reflects a mutual dedication to sustainability. Both LFC and the Maldives commit to protecting the environment, with LFC’s “The Red Way” program promoting sustainability in sports, while Visit Maldives champions ocean conservation and eco-friendly tourism. Since the Maldives faces challenges from rising sea levels and climate change, this collaboration highlights the importance of sustainable practices in preserving the island nation’s unique ecosystem.

Ben Latty, LFC’s Chief Commercial Officer, highlights the mutual goals of sustainability and unforgettable experiences in this partnership. Meanwhile, Ibrahim Shiuree, CEO & MD of Visit Maldives, expresses pride in aligning with Liverpool FC, noting that the collaboration will bring the Maldives closer to millions of passionate football fans and offer them a once-in-a-lifetime opportunity to experience the “Sunny Side of Life.”

Forging a New Era in Global Tourism

This partnership between Visit Maldives and Liverpool FC marks a significant milestone in the Maldives’ tourism marketing strategy. Not only does it strengthen the Maldives’ position as a premier luxury destination, but it also connects with global football fans, inviting them to experience the beauty and tranquility of the islands. Ultimately, by combining world-class tourism with the passion of football, the Maldives aims to capture the hearts of millions, inspiring them to choose the Maldives for their next unforgettable adventure.

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