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Exploring the Maldives, Chiang Mai and Da Nang with Malaysia Airlines!

In an exciting announcement, Malaysia Airlines unveiled three new routes to the Maldives, Chiang Mai, and Da Nang. The addition of these new routes is a part of Malaysia Airline’s efforts to tap into the leisure markets.

These new routes are an exciting expansion for travellers looking to explore Asia. Since the Pandemic, destinations such as the Maldives, Chiang Mai and Da Nang have become quite popular among luxury as well as budget travellers. With this announcement by Malaysia Airlines, travellers can now have an additional option to access all three beautiful destinations.

The airline has stated that the connectivity will be available from its main hub in Kuala Lumpur, with tickets available from 22nd March 2024. Malaysia Airlines will begin daily flights to the Maldives from August 1, 2024, and daily flights to Da Nang from September 24, 2024. Additionally, travellers can also explore five times weekly flights to Chiang Mai from August 15, 2024.

We fairly believe that we are largely competitive in the market. So, if you go down today and buy these fares in MATTA (fair), I can assure you it will be one of the best deals out there, for a premium carrier, that will give you all those affordable experiences that you get as well. Our strategy is to circumnavigate around number one, overcapacity, and to circumnavigate around markets which are heavily driven by leisure markets-leisure markets are actually budget. So, how do we do that? So, it is very key that we drive international flow, says Datuk Izham Ismail – Group Managing Director of MAG.

With this new announcement, Malaysian Airlines is marking its 13th destination in South Asia. Additionally, this also marks its 16th in ASEAN, setting high hopes for the airline to boost its presence within the key markets.

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Atmosphere Core Unveils Its First European Heritage Hotel in Piedmont, Italy

Heritage Hotel by Atmosphere Core opens in Italy

Atmosphere Core, the well-established leader in hospitality across South Asia, has expanded into the European market. The company recently opened Borgo Monchiero Heritage by Atmosphere in Piedmont, Italy. This marks the company’s first venture into Europe and adds a historical gem to its Heritage by Atmosphere collection. The heritage hotel sits in a beautifully restored monastery, built in 1773, and retains its original Romanesque architecture and sacred frescoes. Located in one of Italy’s most culturally rich regions, the hotel offers an authentic experience steeped in northern Italy’s art, history, and cuisine.

Salil Panigrahi, Group Managing Director of Atmosphere Core, expressed excitement about this new European chapter.

“As we continue to grow and cultivate relationships with global partners for expansion, in the last year we have made associations with a number of European businesses.  In Italy specifically, we have the leading Bottega S.p.A. joining our unique Wine Program. These significant partnerships brought Italy to Atmosphere Core and vice versa, we now look forward to the launch of our first destination in Europe in 2026”.

A Historic and Luxurious Destination

Borgo Monchiero sits within a UNESCO World Heritage-listed area. It lies amid vineyards that produce celebrated wines such as Barolo and Barbera. The three-story hillside monastery features 19 luxurious suites and rooms. Each suite has been carefully restored to preserve the building’s original charm. The on-site chapel also offers a beautiful space for intimate weddings and ceremonies, making it the perfect setting for couples seeking a unique destination for their special day.

The former refectory, once a dining hall for resident monks, now transforms into a culinary destination. Guests will indulge in exquisite regional dishes at the main restaurant. Additionally, the heritage hotel offers a chapter hall for private gatherings, a lounge bar for relaxation, and a garden terrace with sweeping views of the surrounding hills and vineyards. Moreover, a dedicated spa area includes a sauna, infrared therapy, and a restored stone reservoir turned private jacuzzi. For outdoor enthusiasts, the landscaped gardens and pool area offer a serene escape, perfect for basking in the sun or hosting alfresco events.

A Shared Vision for Heritage by Atmosphere

Borgo Monchiero’s owners, Franco Giampetruzzi and Gian Maria Debenedetti, emphasized their alignment with Atmosphere Core’s brand ethos. Mr. Giampetruzzi shared:

“When sourcing a hotelier, Atmosphere Core’s ambitions to expand internationally with ‘HERITAGE BY ATMOSPHERE’ seamlessly mirrored our project plans.  We needed an established operator with big ideas yet sensitive to the value of authenticity.  The decision was very easy and now we forge ahead in preparation of welcoming guests in the coming year.”

Mr. Debenedetti added,

“We envision Borgo Monchiero as a harmonious fusion of art, 18th-century history, and experiential luxury. Atmosphere Core’s sympathetic approach with its ‘Heritage’ brand embodies this vision.”

Atmosphere Core’s Growing Global Presence

The luxury brand has become known for its collection of nine island resorts in the Maldives. The company also boasts a growing portfolio of luxury properties in Sri Lanka and India. As a result, it has gained a reputation for personalized service, exceptional dining, and unforgettable experiences. With its new venture in Italy, the company offers a one-of-a-kind escape for travelers, wine connoisseurs, and nature lovers. Guests can explore the beauty and culture of this idyllic European region while enjoying the exclusive offerings of Atmosphere Hotels & Resorts.

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