Search
Close this search box.

Fari Islands Wins Travel + Leisure’s Global Vision Award

Global Vision Award winning capella maldives
Travel + Leisure recognized the upcoming Fari Islands for its sustainability efforts by honoring the Global Vision Award.

The upcoming Fari Islands won the prestigious Travel + Leisure Global Vision Award. The integrated destination was recognized for ‘setting a new standard in the industry’ with its sustainability efforts.

Travel + Leisure’s Global Vision Awards strives to recognise and acknowledge companies, individuals, destinations, and organizations taking strides to develop more sustainable and responsible travel products, practices, and experiences.

The Ritz-Carlton deploys eco-friendly prefab construction and an expansive solar panels setup; the Patina has an organic permaculture garden and an onsite water-bottling plant; and the Capella will employ a “culturist” who weaves local heritage into the resort experience. But what makes this development unusual is the fourth island, called Fari Campus, which will be dedicated entirely to resort staff.

Travel + Leisure described the Fari Islands.

Not only the winners of the Global Vision Award demonstrate thought leadership and creative problem-solving, they are also taking actionable, quantifiable steps to protect communities and environments around the world. Furthermore, the honourees inspire their industry colleagues and travelers to do their part.

About Fari Islands

The upcoming Fari Islands presents three world-class hospitality brands to the Maldives. These three luxury hotels will be operated by Capella Hotels & Resorts, The Ritz-Carlton Hotel Company, and Patina Hotels & Resorts. Additionally, the archipelago also offers a picturesque Fari Marina, a vibrant Fari Beach Club, charming boutiques, and a selection of handpicked, upscale food and beverage options.

According to Pontiac Land (the developer of the Fari Islands), spaces at the integrated destination are masterfully designed by renowned architects from Studio Mk27 (by Marcio Kogan), Kengo Kuma & Associates, and Kerry Hill Architects. So, these spaces bring a delicate balance of serene and social.

The thoughtfully crafted Fari Village is a dedicated island for staff. Likewise, This island focuses on community, education, and engagement. Moreover, the Fari Village will be a first-of-its-kind in the Maldives.

Feature image by Capella Maldives

Ad - immaldives.com

Latest

Maldives Signs Partnership with Liverpool FC as Official Tourist Destination

Liverpool FC and Maldives sign Tourism Partnership

The Maldives, renowned for its breathtaking islands and luxurious resorts, has taken a bold step to enhance its global tourism reach through an exciting new partnership with Liverpool Football Club (LFC). Announced by the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), this multi-year agreement designates the Maldives as the official tourist destination partner of one of the world’s most iconic football clubs, covering both the men’s and women’s teams. This partnership aims to showcase the Maldives to a vast international audience, thereby driving a surge in high-value tourism to the island nation.

A Global Stage for the Maldives

Liverpool FC engages an audience of over 205 million followers globally, giving Visit Maldives an unparalleled platform to attract potential travelers. By leveraging the club’s influential reach, the Maldives plans to draw an additional 100,000 tourists in 2025, generating over $100 million for the country’s tourism revenue. Additionally, on April 2nd, during a high-profile match against Everton, the Maldives will unveil the partnership, with branding prominently displayed on LED boards at Anfield Stadium, ensuring millions of viewers worldwide see it.

This strategic alliance extends beyond brand visibility at LFC matches. Visit Maldives will place billboards across Europe, targeting affluent travelers in key markets, and secure coverage in LFC’s official publications and digital platforms. With LFC’s TV audience exceeding 211 million per season and 53 million followers on social and digital channels, the Maldives positions itself as a top destination for luxury travelers and football fans alike.

Exclusive Experiences and Sports Tourism

Moreover, this partnership offers the Maldives unique opportunities, including the creation of a Liverpool Academy in the Maldives, further boosting sports tourism. The academy will attract aspiring athletes and football fans, blending their love for the sport with the beauty of the Maldives’ stunning surroundings. In addition, additional fan zones, appearances by LFC legends, and interactive digital campaigns will further engage audiences and drive travel interest.

As a part of this effort, Visit Maldives will incorporate these activations into their global events, fairs, and roadshows, building a cohesive branding presence that emphasizes the Maldives as a luxury destination. The partnership will reach over 397 million people per season, with an expected media value of over $17 million annually, thus delivering a significant return on investment.

A Shared Commitment to Sustainability

Beyond tourism, this partnership reflects a mutual dedication to sustainability. Both LFC and the Maldives commit to protecting the environment, with LFC’s “The Red Way” program promoting sustainability in sports, while Visit Maldives champions ocean conservation and eco-friendly tourism. Since the Maldives faces challenges from rising sea levels and climate change, this collaboration highlights the importance of sustainable practices in preserving the island nation’s unique ecosystem.

Ben Latty, LFC’s Chief Commercial Officer, highlights the mutual goals of sustainability and unforgettable experiences in this partnership. Meanwhile, Ibrahim Shiuree, CEO & MD of Visit Maldives, expresses pride in aligning with Liverpool FC, noting that the collaboration will bring the Maldives closer to millions of passionate football fans and offer them a once-in-a-lifetime opportunity to experience the “Sunny Side of Life.”

Forging a New Era in Global Tourism

This partnership between Visit Maldives and Liverpool FC marks a significant milestone in the Maldives’ tourism marketing strategy. Not only does it strengthen the Maldives’ position as a premier luxury destination, but it also connects with global football fans, inviting them to experience the beauty and tranquility of the islands. Ultimately, by combining world-class tourism with the passion of football, the Maldives aims to capture the hearts of millions, inspiring them to choose the Maldives for their next unforgettable adventure.

Ad - immaldives.com
No more posts to show