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ITB Berlin 2024: A Recap of the Trade Show

The world's premium travel trade show, ITB Berlin for the year 2024 just concluded.

ITB Berlin is an event that travel experts from all around the world look forward to. This annual trade has become one of the most important gathering places for experts to exchange their ideas as well as exciting upcoming news in the industry. This year, ITB Berlin was hosted by the beautiful Oman with the slogan ‘beauty has an address’! The ITB Berlin tradeshow for the year 2024 took place from March 5th to 7th. This year, the motto was ‘Pioneer the Transition in Travel & Tourism’.

On the 5th of March, ITB hosted discussions around the main topic ‘global market trends & technological and legal challenges’. On the 7th of March, the discussion was ‘the responsibility of tourism or biodiversity and climate justice’. Apart from these discussions, there were several intriguing aspects to this years ITB Berlin show.

Amazing Experiences from Countries at the ITB Berlin Show

To start with, Phillipines was marked as the country leading the largest delegation at any ITB Berlin show so far. With close to 60 delegations, the country showcased experiences which highlighted cultural richness and sustainable tourism initiatives in the Phillipines. In addition to this, Phillipines also offered one of a kind packages that support sustainable and environmental initiatives.

South Africa also brought their best to the ITB Berlin this year. In addition to showcasing the country’s rich offerings, South Africa also showcased its warm hospitality and breathtaking landscapes. Moreover, the country also brought its lively township experiences to tranquil nature retreats and picturesque wine routes as well as mouthwatering diverse cuisine!

Saudi also celebrated its innovative partnerships this year, taking its tourism industry to new heights. The country established over 15 new agreements including partnership with renowned industry giants such as Group, Flynas, and Eurowings, and initiated new cooperation with Visit Bahrain, Visit Oman, and Qatar Tourism. 

Saudi’s participation in ITB Berlin has been one of the most successful in our history and will help turbocharge the remarkable growth our thriving tourism sector has already seen. With more than 55 partners from the tourism ecosystem attending the show, we secured more than 15 new agreements that will increase our connectivity and ensure the world is aware of our dyamic and diverse destinations. Saudi’s growth so far is just the start of our story, a story which will be built on for years to come, says Fahd Hamidaddin – CEO and Board Member of the Saudi Tourism Authority (STA).

As usual, the Maldives also brought their best to this years ITB Berlin show. The Maldives Marketing and Public Relations Corporation (MMPRC) hosted an exclusive ‘Maldives Media Meet’ press conference on the 5th of March at ITB Berlin 2024. The Maldives Media Meet annual press conference is hosted each year at ITB Berlin. The conference is aimed at strengthening connections with key media figures from Germany and other international markets, highlighting the latest information about the Maldives, the innovative products and services, and the experiences that continue to make the Maldives the World’s Leading Destination.

In addition to this, several major companies, hotels and resorts also made exciting announcement about upcoming events. With this, the ITB Berlin 2024 was concluded as another successful year!

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Unveiling SO/ Maldives: A Spectacular Grand Opening Celebration!

Taking the front-row to unveil the latest resort in the Maldives!

SO/ Maldives has officially opened up the avant-garde island with its grand opening hosted on 23rd March 2024. The much-anticipated opening of SO/ Maldives adds a third resort to the beautiful collection of resorts at CROSSROADS Maldives. With this, travellers can now explore SO/ Maldives, SAii Lagoon Maldives, Curio Collection by Hilton, and Hard Rock Hotel Maldives, all at CROSSROADS Maldives!

Exploring SO/ Maldives

Located just 15 minutes by speedboat, SO/ Maldives boasts 80 breathtaking luxury villas, including beachfront and overwater villas. All of the villas offer an open-plan living floor plan with panoramic views of the Indian Ocean! Every stay at this resort is a memorable experience, as each villa comes with a private pool and deck. No matter which villa you choose to stay in, the crystal-clear waters of the Maldives are just a few steps away.

Everything from the beautiful villas to the unique experiences at this luxury resort brings travellers to an island getaway rooted in fashion and art. In addition to its diverse dining options, the resort also offers a bohemian beach club overlooking the turquoise ocean, as well as a serene spa for ultimate relaxation.

World-Class Dining Options

For all-day dining experiences, guests can explore the tastes of Citronelle Club. Inspired by the flavours of Asia, Citronelle Club brings a laid-back experience to your vacation.

Guests can also explore amazing Mediterranean flavours at the Lazuli Beach Club. Additionally, guests can also explore the atmosphere and aromatic flavours of Arabian nights with Levantine cuisine served at the signature restaurant Hadaba.

Exploring the Bespoke Spa

Whether you’re looking for a laid-back or active getaway, SO/ Maldives brings it all to the table. Guests can explore a bespoke spa featuring a hammam, steam and sauna, modern organic treatment rooms, and a state-of-the-art gym!

The Grand Opening Party – A Front-Row Experience!

On 23rd March, SO/ Maldives invited travellers to take the front row as the resort officially opened its doors for a castaway experience in the Maldives. The grand opening party brought a fusion of luxury and avant-garde styles. The evening kicked off with an exquisite soirée featuring a Veuve Clicquot takeover compliment by the gastronomic artist of Chef Dharshan.

As the sun started setting on the horizon of the beautiful resort, SO/ Maldives showcased one of the first international fashion shows to take place in the Maldives. Showcasing the swimwear collections by Milin, the evening was also graced with beautiful live music by Lydia and enchanting tunes of the saxophone.

Travellers then got to experience a lavish seafood dining experience under the star-lit sky of the Maldives. The spread featured everything you could ever imagine, from lobsters to beef and pasta to sushi rolls and more! During the dinner, SO/ Maldives surprised its guests with a lucky draw, with featured stays at SO/ hotels around the globe. From Paris to Dubai and the Maldives, winners got free stays and experience, allowing them to explore the brand in different parts of the world.

The evening came to an end with the celebration of Earth Hour and an after-party to remember! As the lights dimmed, Habeys Bodu Beru took over to drum the beats of traditional Maldivian music. Following this exceptional performance, DJ Basil took over the electrifying after-party.

Booking Your Stay at SO/ Maldives

If you’re looking for a luxury and avant-garde getaway in the Maldives, get ready and book your trip to SO/ Maldives now. Your stay at this beautiful resort starts at just $1300+++. You can elevate your experience at the bespoke resort by upgrading your stay to a half-board package now.

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