Exclusive Insights from ITB Berlin 2024: Unlock the Future of Travel

The world’s premier travel trade show since 1966, ITB Berlin 2024, is now underway. With the slogan ‘Beauty has an address’! Over 5,500 exhibitioners from 170 countries have come together this year, eagerly welcoming trade visitors and buyers from the global travel industry. This year, the stunning country of Oman takes the stage as ITB Berlin’s host country.

What is the ITB Berlin Convention?

Taking place from March 5th to 7th, ITB Berlin serves as a crucial gathering point for the travel sector. The ITB Berlin Convention 2024 will see a myriad of international experts uniting under the motto ‘Pioneer the Transition in Travel & Tourism Together’.

This collaboration unfolds across 17 themed tracks at ITB Berlin, spread over four live stages. In addition to being a meeting point, ITB Berlin also provides a dynamic platform for the change of groundbreaking ideas. Highlights for this year include the increasing application possibilities of artificial intelligence as well as the challenges of advancing digitalization. Visiting partners at the ITB Berlin Convention will receive updates directly from the executives of top international firms. This opportunity offers a unique opportunity for networking and business development within the travel and tourism industry.

March 5th – Global Market Trends & Technological and Legal Challenges

This event will spotlight global market trends alongside technological and legal challenges. These discussions will address the needs of travel agencies, hospitality professionals, and tour operators. Notable discussions of March 5th, 2024, feature:

Current challenges faced by the airline and cruise industry by Carrier & Cruise Track
Discussion about future prospects and technology in tourism by Glenn Flogel, CEO of Booking Holdings.
Engineering and the future: How GenAI and Microsoft copilot bring new intelligence to travel by Karim Bagga – Engineering Group Manager, Travel & AI Microsoft.
How GenAI is changing the digital world- from future technology to daily business by Stefan Ebener – Head of Customer Engineering, Google.
How Airbnb is unlocking new opportunities for growth by Dave Stephenson – Chief Business Officer, Airbnb.

March 7th – The Responsibility of Tourism for Biodiversity and Climate Justice

Recently, sustainability and eco-tourism have taken centre stage in the tourism sector, with every player, from airlines to resorts, striving to green their operations. With this, the responsibility of tourism for biodiversity and climate justice will be the focus of the responsible tourism track to be hosted on March 7th at ITB Berlin. During this track, current practical examples will be used to demonstrate sustainable solutions. This will highlight the industry’s commitment to environmental sustainability and climate change mitigation The top speakers to be hosted on the 7th include:

Bruno Oberle – President World Resources Forum Association
Külli Kraner – Head of Tourism, Estonian Ministry of Economic Affairs and Communications
Ingo Burmester – CEO, DER Touristik

Travellers are constantly on the lookout for new airlines that will make connectivity easier across the world. Every year, we look forward to new hotels, new resorts and new airlines to give us more travel options. With this, there are higher chances not only for budget-friendly flights but also for luxury flights to make our travel more affordable and comfortable as well. If you’re looking to explore some destinations this year, you might be able to do it on amazing deals as there are going to be some new airlines launching this year.

Air Japan – Budget-Friendly New Airline to Explore Japan!

If you’ve had Japan on your bucket list for some time now, 2024 might be the year you can finally take this trip. Although a trip to Mount Fuji might no longer be possible, Japan is still one of the most beautiful destinations to explore. Many consider the destination a digital nomad’s heaven, and exploring the cherry blossoms in Japan is a dream come true for countless people. The new budget carrier Air Japan launched this year, offering some of the most budget-friendly tickets to Japan. The carrier owned by All Nippon Airways (ANA) will begin direct flights from Singapore to Tokyo’s Narita International Airport on April 27. The ticket price to Japan from Singapore? It’s as affordable as one-way fares starting from $156.

Air Japan operates Boeing 787 aircraft in an all-economy class layout. In addition to Singapore, the airline also flies from Narita to Bangkok and Seoul. With the latest addition, Singapore will be its third destination.

Really Cool Airlines – Thailand’s New Carrier

Thailand is looking to redefine the aviation industry of the country with the launch of Really Cool Airlines in Q2 of 2024. The airline is looking to initially focus on Asian routes such as Japan, Hong Kong, Singapore, and Shanghai. According to Really Cool Airlines, the airline will be providing premium experiences beyond a traveller’s dreams. How is the airline planning to do this? It seems like Really Cool Airlines will provide a revolutionary loyalty program, exclusive access to free yearly business-class privileges amazing benefits and faster perks as well.

Patee Sarasin, former chairman of Thailand’s low-cost carrier Nok Air, founded the Thai full-service carrier.

Explore the UK with Global Airlines

Global Airlines is set to redefine luxury air travel with comfort and personalized service. The airline is slated to launch in Q2 of 2024. The initial routes for the airline include flights from London to New York as well as Los Angeles. Travelers can anticipate amazing experiences as the airline is founded by renowned travel personality and serial entrepreneur, James Asquith. Having visited 196 countries by the age of 24, James is familiar with the good and bad of the aviation industry. With this, the airline’s main focus has shifted to not only providing comfort but also delivering personalized services.

Global Airlines plans to use a fleet of four Airbus A380s, claiming to be the first to do so in years.

Georgia’s New Flag Carrier, Air Iveria

Air Iveria is claiming to make one of the finest airlines in the industry this year. The airline also plans to launch in Q2 of 2024, although the exact date remains unconfirmed. The main focus of the airline is to showcase the beauty of Georgia and its hospitality to travellers all around the globe. With this, some of the initial routes for the airline include Tbilisi International Airport (TBS) to key European destinations like Amsterdam (AMS), Frankfurt (FRA), Munich (MUC), and Paris (CDG).

According to the airline, passengers can also explore a multitude of benefits and rewards through the carrier. Some of these benefits include travel insurance, concierge services and even automatic elite status with all stakeholder loyalty programs.

Saudi Arabia Set to Launch NEOM Airlines

Saudi Arabia is becoming a tourist hotspot as of late as well. As global travellers have started exploring the Middle East, Saudi announces the launch of NEOM Airlines. By the end of the year, the airline plans to take off, opening up new possibilities for travelers. With this, air travel in and out of NEOM city will become the next big thing in Saudi. The announcement of this airline also comes in addition to Saudi’s new carrier Riyadh Air. One of the main focuses of NEOM Airlines includes a focus on sustainability. The airline also revealed plans for hydrogen-powered or supersonic aircraft in the future.

Exclusive Insights from ITB Berlin 2024: Unlock the Future of Travel

What is the ITB Berlin Convention?

March 5th – Global Market Trends & Technological and Legal Challenges

March 7th – The Responsibility of Tourism for Biodiversity and Climate Justice

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