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LUX* Resorts & Hotels Offers Complimentary Stay for Healthcare Professionals

Black and white photo of health care professionals during the pandemic
LUX* Resorts and Hotels has announced a special offer in appreciation of the healthcare professionals fighting the virus.

LUX* Resorts and Hotels has announced a special offer in appreciation of the healthcare professionals fighting the pandemic in Maldives. Recognizing the dedication and hard work of the medical professionals, the luxury hospitality brand is offering a complimentary getaway.

The offer comes with a two-night stay on full board at either LUX* South Ari Atoll Resort and Villas or LUX* North Male’ Atoll Resort and Villas. The public can share the stories of healthcare professionals who had touched their lives during this crisis and share on Facebook as a tribute. Photos of the nominees along with the hashtags #CollectivelyWeCare and tag the resort they wish to win the stay at using #CollectivelyWeCareLSAA or #CollectivelyWeCareLNMA.

LUX* Resorts & Hotels is incredibly grateful for the healthcare heroes around the world who show up every day to look after others. No gesture is enough to repay their selfless acts of service; however, we wish to do our bit to provide them with a well-deserved holiday so they can recuperate and rest.”

John Rogers, General Manager of LUX* North Male’ Atoll Resort & Villas

The post of healthcare professionals with the most likes will win the complimentary stay for two adults, including domestic transfers. This campaign will go on till 03rd June 2020. In addition to that, LUX* Resorts and Hotels will plant a coconut tree in their names on 05th June 2020 the World Environment Day honouring their hard work and services.

LUX* Resorts & Hotels helps people to celebrate life by delivering consistently on the promise of a different kind of luxury; hospitality that is lighter and brighter. Located 30-minute seaplane journey from Velana International Airport, LUX* South Ari Atoll features 193 gorgeous villas, various dining options and bars, two infinity pools, floodlit tennis courts, and more. LUX* North Male’ Atoll is located just a few minutes by speedboat from Velana International Airport and features stunning penthouse villas, swimming pools, ample dining options, an overwater spa, and more.

Feature image by LUX*

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Maldives Tourism Highlights: Key Updates from the First Week of April

Maldives Tourism Highlights: Key Updates from the First Week of April

The first week of April has been a remarkable one for the Maldives’ tourism sector, with several key developments underscoring the country’s growing influence on the global stage. The Ministry of Tourism and Environment has spearheaded several initiatives that highlight its unwavering commitment to sustainable tourism, international collaboration, and enhancing the nation’s tourism appeal. From launching a high-profile campaign with Liverpool Football Club to taking decisive steps toward a greener future, this week marks a pivotal moment for the Maldives’ tourism industry.

Tourism Promotion with Liverpool FC: A Landmark Partnership

One of the standout moments this week was, without a doubt, the official launch of the Maldives’ tourism promotion campaign in partnership with Liverpool Football Club (LFC). President Dr. Mohamed Muizzu, joined by Minister of Tourism and Environment Thoriq Ibrahim, attended the Merseyside Derby between Liverpool FC and Everton, marking the global debut of this exciting collaboration. The Maldives Marketing & Public Relations Corporation (MMPRC) has, in fact, worked alongside LFC to run a co-branded tourism campaign across the UK, aiming to attract high-value travelers to the Maldives. Specifically, the campaign includes extensive outdoor and digital advertisements in prime locations like the London Underground, airports, and major billboards across Europe, promising the Maldives significant exposure in international markets.

Advancing Climate Action: Maldives Sets Example with Transparency and Sustainability

In line with its commitment to environmental sustainability, the Maldives also focused on climate action this week. Notably, the Ministry of Tourism and Environment is currently undergoing a technical expert review of the nation’s first Biennial Transparency Report (BTR), submitted as part of the Paris Agreement’s Enhanced Transparency Framework. This review will, in turn, assess the country’s efforts in managing greenhouse gas emissions and climate change impacts. Ultimately, this review process demonstrates the Maldives’ dedication to global climate action, reinforcing the country’s reputation as a leader in sustainable tourism and environmental stewardship.

Renewable Energy Progress: A Step Toward Sustainable Tourism

In a related effort to promote sustainability, the Ministry has signed an agreement to install 38 MWh of Battery Energy Storage Systems across 18 islands. This initiative, backed by the Asian Development Bank (ADB), is a significant step toward increasing the use of solar energy in the Maldives, thereby helping to reduce reliance on costly diesel fuel. Furthermore, this project is expected to not only save millions in fuel costs but also support the Maldives’ broader goals of becoming more environmentally resilient, ultimately further enhancing its appeal as an eco-conscious tourist destination.

Strengthening International Relations and Local Industry Development

Minister Thoriq Ibrahim met with officials from Pakistan to discuss cooperative efforts in waste management, a critical issue for the archipelago’s scattered islands. Additionally, the Minister welcomed Japan’s newly appointed Ambassador, Mrs. Ishigami Rumiko, to discuss climate mitigation, waste management, and energy transition, thus demonstrating the Maldives’ commitment to fostering strong international partnerships.

Moreover, Minister Ibrahim also met with the Maldives Association of HR Professionals to explore opportunities for developing the tourism workforce, ensuring that the Maldives can continue offering exceptional service to visitors. These discussions are, indeed, crucial for strengthening the Maldives’ tourism industry and its global competitiveness.

Looking Ahead

With a continued focus on sustainable tourism, international collaborations, and workforce development, the Maldives is positioning itself for long-term success in the global tourism market. The nation’s commitment to environmental stewardship, alongside initiatives like the partnership with Liverpool FC, will undoubtedly ensure it remains a top destination for travelers worldwide.

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