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Maldives Launches Marketing Campaign With Travel Weekly To Promote The Destination In The UK

Airal view of you & me by cocoon with white sandy beach and turquoise lagoon
Maldives Marketing and Public Relations Corporation (MMPRC) has kickstarted a significant campaign with Travel Weekly.

With the reopening of the Maldives’ borders on 15th July 2020, Maldives Marketing and Public Relations Corporation (MMPRC) has kickstarted a significant campaign with Travel Weekly. This campaign will carry out a key role in broadening awareness and advertising the country as one of the most popular destinations among tourists in the United Kingdom.

Travel Weekly is one of the leading travel and trade publications in the UK, popular among pioneers, leaders and people working in the tourism industry. It is a leading choice for travel related news from around the globe and the most valuable source of research and analytics carried out within the industry.

This three-month campaign will take place from July until the end of October. Maldives will be promoted through a microsite on Travel Weekly’s website, MPUs, digital magazines, social media advertisements and solus emails where the latest developments to the travel and trade industry within the country will be relayed to readers.

The key objective of this campaign is to reassure tourists in the UK that the Maldives remains a safe and secure destination to travel to after COVID-19 and to promote Maldives as an ideal choice for long haul travels. In accordance with this, the photos and publications included will present Maldives as a country with geographically isolated islands which will be safe to travel to in the future as well. Moreover, a list of exciting activities tourists can experience on their vacation in Maldives will also be available in this site.

Travel Weekly is released once a week with its flagship print magazine reaching over 45,000 readers. Its multimedia portfolio includes print and digital publications, job boards, email, video, podcasts and a lot more.

With the UK being one of the leading markets in terms of arrivals to the Maldives, MMPRC continues in its efforts in popularizing the destination within the UK. In 2019, Maldives was promoted by conducting several media familiarization trips, participating in WTM London 2019, placing outdoor advertisements in prominent locations in the UK and through other means. This year, Maldives was promoted via the BBC Travel Show and in the UNITE Indian Ocean & Middle East Event. In 2019, a total of 125,199 visitors from UK arrived in Maldives whereas this year, there were 7,288 visitors prior to the lockdown (January to March).

Feature image by You & Me

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Earth Week at Oaga Art Resort: Connect with the Beauty of Nature

Oaga Art Resort is getting ready to celebrate Earth Week with Nature's Embrace!

Oaga Art Resort is dedicating a week to connecting with the beauty and wonder of the planet! In celebration of Earth Week, the resort is curating a programme with meaningful experiences and deep appreciation for the Earth from March 21st to 27th, 2024.

Earth Week Specials at Oaga Art Resort

On March 21st, the resort will celebrate Poetry Day to unwind with Earth-inspired creativity. Start your day with a poetic breakfast, followed by a lunchtime fusion of traditional Maldivian Boduberu beats and poetry called ‘Farihi’. As the sun goes down, guests are invited to enjoy poetry reading and a captivating performance by local duo ‘Something Lovely’.

On March 22nd, guests can enjoy a Boduberu jam session at lunch. As the nighttime falls, witness the artistry of a sand artist as they create their magic on the Raa Baa deck.

On March 23rd, Connect with Nature in a mindful way. As part of the Earth Hour, a candlelit Earth meditation and Sound healing session will be hosted. Guests can also savour a delicious Earth-conscious buffet and enjoy unplugged music around a bonfire! Additionally, a special coral planting cocktail will take place at sunset. At this event, guests can also help plant 60+ coral frames in Oaga’s reef nursery. The project is carried out in partnership with Coralive, aiming to completely resort to the house reef by 2028.

Celebrate Holi with an Eco Twist on March 25th. Create stunning sand mandalas and participate in the traditional Full Moon ritual. Oaga Art Resort will also be hosting a glow-in-the-dark Holi Full moon party with minimal lighting!

Reflect and reminisce under the stars on March 26th. Cuddle up for a captivating movie night! The Grand Finale, with World Theatre Day will be hosted on March 27th. The resort will be hosting a puppet show in addition to live performances by the Sky Rock band. End the night with a special Earth-themed solo performance at the Kaa Kada dinner in celebration of World Theatre Day.

Earth Week and so Much More!

Guests are welcome to enjoy these activities and so much more at Oaga. The resort is all about fun, creative and new experiences. The Earth Week celebrations are weaved into the activities throughout Oaga Art Resort during this period. Oaga Art Resort is the perfect spot for an all-inclusive getaway. The Greatest All-inclusive plan redefines your resort experience!

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