Pullman Hotels & Resorts, part of the Accor group, has introduced Pullman Power Fitness. Power Fitness is a game-changing social fitness concept that positions the brand as the world’s first boutique fitness hotel brand. The concept brings around the clock classes and a vibrant community of guests motivated to become the best versions of themselves.
Pullman Power Fitness replaces the stale one-size-fits-all hotel gym setting with a bold, artful, social approach to modern fitness. More than a gym, it taps into a new era of training diversity; integrated technology and the support of a like-minded community to help Pullman guests stay on top of their fitness game. In addition to that, the new Pullman Power Fitness concept is now available at Pullman Paris Centre Bercy. Furthermore, the concept officially rolls out to other Pullman hotels worldwide over the coming years. This also includes the 2021 opening of the brand’s newest flagship property, Pullman Paris Montparnasse.
At Pullman, we help our guests to be at their personal best by inspiring their minds and energizing their bodies. As a result, we revolutionized our wider well-being strategy and created Pullman Power Fitness to be so much more than just a gym; it’s a creative lifestyle, a mindset, a community, where guests define and explore their ambitions. Through Pullman Power Fitness, we aim to be known as the hotel brand where entrepreneurs and world travelers go to work efficiently, enjoy effortlessly, and push their individual boundaries.Lilian Roten, Global Vice President of Brand Management at Pullman Hotels & Resorts said.
Pullman Power Fitness is an essential component of the brand’s well-being strategy which encompasses the universal pillars of healthy living – sleep, food, sport, and spa – providing guests with the opportunity for healthier travel experiences based on their individual pursuits and routines. Power Fitness leverages these concepts, while emphasizing community and fun – qualities that are top of mind among the brand’s clientele.
Pullman will introduce the new concept in phases around the world. It will begin this October at select locations and continue its global rollout throughout 2021 and beyond.