Riyadh Air is set to be fully owned by the Saudi sovereign wealth fund, connecting travellers to 100 destinations around the world by 2030. According to the Saudi Crown Prince Mohammed bin Salaman, the second national carrier is set to increase connectivity in the Middle East. The new airline, Riyadh Air, is set to connect travellers to 250 destinations!
Saudi Arabia has been garnering the attention of travellers in recent years. In the future, the country is expecting to draw 100 million tourists annually by 2030. With this, Saudi Arabia will be delving into new territories. P previously, the country was mostly popular among Muslim pilgrimage travellers. Keeping with the travel trends for Saudi Arabia, the country is expecting to attract 30 million religious travellers per year by 2030 as well.
Riyadh Air is set to operate from the capital city, creating more than 200,000 direct and indirect jobs. This additional national carrier is set to diversify the earnings away from oil and gas. The national air carrier is set to be chaired by PIF Government Yasir Al-Rumayyan. He will work alongside Tony Douglas, who was among the Top 100 CEOs in The Middle East 2022 on Forbes.
The colours of the brand have also been curated to represent Saudi Arabia. Inspired by the lavender blossoms, the colours of the brand symbolize the generosity of Saudi people. The elegant curves of Arabic calligraphy and the movement of birds’ wings are also integral pillars of Suadi culture. With this, Riyadh Air will serve as Saudi Arabia’s window to the world.
