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Russia: Biggest Contributor to the Success of Maldives’ Tourism Industry since Border Reopening

Russia maldives
Russia is the biggest contributor to the success of the Maldives’ tourism industry since the country reopened its borders last year.

More than a year has passed since the Maldives reopened its borders. Tourists from all over the world have visited the island archipelago. Experts have called the Maldives’ road to recovery the biggest international tourism success story. World Travel Awards honoured the Maldives with the title of the World’s Leading Destination of 2020.

The island nation has earned various accolades and prestige since reopening its borders in July 2020. All of this is possible thanks to the tourists who put faith in the safety measures placed by the government of the Maldives and resorts in the country. Looking through the list of where these tourists come from, one country among the leading markets stands out: Russia.

Tourists have continuously arrived from Russia every month since the Maldives reopened its borders. While India has been credited as the leading source market of 2020 with 62,905 arrivals, Russia was closely tied with 61,388 arrivals; a small difference of 1,517 visitors.

Russia is also currently the Maldives’ leading source market. From 1st January 2021 to 28th July 2021, Maldives recorded 140,824 arrivals from Russia. Comparing this figure to the same period of 2019 (pre-pandemic), tourist arrivals from Russia have grown by a staggering 195.1%. Likewise, compared to the same period of 2020, this is an increase of 385.7%.

Many might argue that the duration tourists spend is a better way to measure the success of these markets. Even still, Russian tourists spent more nights in the Maldives than an average tourist. “On average our Russian guests tend to stay around 12 nights,” Carissa Nimah, the Chief Commercial Officer of Soneva told Nikkei Asia.

Tourist arrivals from Russia will also play a crucial role in the Maldives’ goal to welcome 1.5 million tourists this year. By 28th July 2021, Maldives recorded 600,252 arrivals. Russia takes a share of 23.5% of this figure.

Feature image by InterContinental Maldives Maamunagau Resort

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Maldivian Introduces Direct Flights to Three Major Cities in China

Maldivian Direct Flights to China launched with new routes

The national Airline of Maldives; Maldivian has launched direct flights to three major cities in China—Chengdu, Beijing, and Shanghai. This expansion of the airline’s international network follows the addition of the Airbus A330-200, Maldivian’s first wide-body aircraft. As a result, the new routes will begin in January 2025, with the first flight to Chengdu scheduled for 22 January, followed by Beijing on 24 January, and Shanghai on 27 January.

Ismail Amrah Umar, Chief Commercial Officer of Maldivian Airlines, commented on the expansion:

“The launch of these direct flights to China represents a significant achievement in our expansion strategy. By connecting the Maldives directly with three major Chinese cities, we are not only enhancing accessibility for Chinese tourists but also strengthening the cultural and economic ties between our nations.”

The Airbus A330-200, which carries up to 260 passengers across Business, Premium Economy, and Economy classes, will operate these flights. Additionally, the aircraft offers a 10-tonne cargo capacity, which further supports the airline’s expanding operations. Consequently, the new aircraft enables Maldivian to enhance its service offerings and reach even more destinations.

Celebrating the Launch with Special Promotional Fares

To celebrate the new routes, Maldivian is offering special promotional fares. These are as follows:

  • Male’-Chengdu: USD 688 return
  • Male’-Beijing: USD 788 return
  • Male’-Shanghai: USD 777 return

These promotional fares include a 40 kg baggage allowance and are valid for travel from 22 January to 4 February 2025, depending on the destination. Therefore, passengers can take advantage of these limited-time offers to explore China’s most vibrant cities.

This expansion of Maldivian’s international network will play a crucial role in attracting more visitors to the Maldives, particularly given the long-standing popularity of the destination among Chinese travelers. Additionally, it will benefit the country’s economy, as tourism remains a key sector in the nation’s growth. Moreover, the new routes are expected to further strengthen the Maldives’ position as a leading tourist destination in the region.

With these new routes and the Airbus A330-200, Maldivian strengthens its position as a key player in the region’s aviation industry. As a result, the airline continues to offer more travel options for international passengers, ensuring seamless connections between the Maldives and major global cities.

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