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Russia: Biggest Contributor to the Success of Maldives’ Tourism Industry since Border Reopening

Russia maldives
Russia is the biggest contributor to the success of the Maldives’ tourism industry since the country reopened its borders last year.

More than a year has passed since the Maldives reopened its borders. Tourists from all over the world have visited the island archipelago. Experts have called the Maldives’ road to recovery the biggest international tourism success story. World Travel Awards honoured the Maldives with the title of the World’s Leading Destination of 2020.

The island nation has earned various accolades and prestige since reopening its borders in July 2020. All of this is possible thanks to the tourists who put faith in the safety measures placed by the government of the Maldives and resorts in the country. Looking through the list of where these tourists come from, one country among the leading markets stands out: Russia.

Tourists have continuously arrived from Russia every month since the Maldives reopened its borders. While India has been credited as the leading source market of 2020 with 62,905 arrivals, Russia was closely tied with 61,388 arrivals; a small difference of 1,517 visitors.

Russia is also currently the Maldives’ leading source market. From 1st January 2021 to 28th July 2021, Maldives recorded 140,824 arrivals from Russia. Comparing this figure to the same period of 2019 (pre-pandemic), tourist arrivals from Russia have grown by a staggering 195.1%. Likewise, compared to the same period of 2020, this is an increase of 385.7%.

Many might argue that the duration tourists spend is a better way to measure the success of these markets. Even still, Russian tourists spent more nights in the Maldives than an average tourist. “On average our Russian guests tend to stay around 12 nights,” Carissa Nimah, the Chief Commercial Officer of Soneva told Nikkei Asia.

Tourist arrivals from Russia will also play a crucial role in the Maldives’ goal to welcome 1.5 million tourists this year. By 28th July 2021, Maldives recorded 600,252 arrivals. Russia takes a share of 23.5% of this figure.

Feature image by InterContinental Maldives Maamunagau Resort

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Latest

Seaside Finolhu Baa Atoll Maldives Announces New Leadership Appointments

Meet the newest leadership appointments at Seaside Finolhu Baa Atoll.

Seaside Finolhu Baa Atoll Maldives introduces Steven D’Souza as Director of Food & Beverages, and Tammy Gan as Assistant Director of Branding & Marketing.

Steven D’Souza – Director of Food & Beverages

Originally from India, Steve brings over 18 years of experience within the hospitality Industry. Having achieved a Bachelor of Hotel Management degree, Steve has accumulated invaluable pre-opening resort experiences. Steve has worked across three continents and served as the Food and Beverage division Head at Cap Jaluca, A Belmond Hotel in Anguilla.

When it comes to the Maldives, Steve has worked at The Nautilus Maldives, Niyama Private Island Maldives, and Anantara Kihavah Maldives. Additionally, Steven has also worked in Anantara in Thailand, Raffles Hotels Canouan Island, Buccament Bay Spa and Resort in St. Vincent & Grenadines, and Sheraton Jumeirah in Dubai.

At Seaside Finolhu Baa Atoll, Steve will be reporting directly to the General Manager. He has been tasked with spearheading the F&B operations, prioritizing revenue growth, waste minimization, and regulatory compliance, as well as enhancing guest satisfaction through elevated service standards.

Tammy Gan – Assistant Director of Branding & marketing

Tammy, who is originally from Singapore joins Seaside Finolhu Baa Atoll with over 14 years of Marketing and Branding experience in the hospitality sector. Throughout her career, Tammy has worked in countries across Southeast Asia to the Middle East as well as the Maldives. Prior to this, Tammy held the position of Assistant Director of Marketing & Communications at The Nautilus Maldives. Additionally, she held roles in esteemed properties like Gili Lankanfushi Maldives, Laguna Banyan Tree Limited in Phuket, Anantara Hotels Resorts & Spa in UAE, and Grand Copthorne Waterfront Hotel.

In her new role, Tammy will report to the Director of Sales & Marketing. Here, she will oversee the strategic development and execution of marketing and communications plans for Finolhu and . HERE brands. Additionally, her role also encompasses brand enhancement, market analysis, advertising initiatives, resource allocation optimisation, as well as nurturing innovative branding and communication strategies through collaboration with external agencies.

I’m thrilled to welcome Steven and Tammy to Seaside Finolhu. I am confident that their expertise will help enhance our brand and elavate our dining experiences, ensuring unforgettable memoments for our guests, comments Steven Phillips – General Manager, Seaside Finolhu Baa Atoll.

Finolhu Baa Atoll Maldives is owned and managed by the Seaside Collection. The resort consists of 125 beachfront and overwater villas, four restaurants and an array of activities for guests to enjoy every day! Recently, the resort took groundbreaking measures to offer its employees more opportunities by signing an MoU with the Maldives National University. The MoU with Finolhu and MNU ensures the employees have opportunities to pursue further education and grow in the industry.

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