Singapore Airlines: KrisFlyer Programme Celebrates 25 Years!

Marking 25 Years to KrisFlyers

SIA launched the frequent flyer rewards system all the way back in 1999, marking its 25th anniversary this year. On this happy occasion, SIA also announced another milestone as the membership programme reached eight million members in January 2024!

Today, KrisFlyer is a market-leading lifestyle-centric rewards programme thanks to the strong support of our members, who enjoy wide-ranging accrual and redemtopn opportunities beyond flights to various needs in their daily life. We look forward to celebrating out 25th anniversary and KrisFlyer’s membership milestone with these wide-ranging promotions. We will continue to find ways to enhance the programme’s value to our members in the coming years says Mr. Dai Haoyu, Acting Senior Vice President Marketing Planning, Singapore Airline.

In celebration of this major milestone, SIA has announced a range of offers and promotions that its KrisFlyer members can enjoy to mark the occasion!

Bonus Miles Promotions

KrisFlyer members are now welcome to enjoy a range of promotions which starts off this February. KrisFlyers members are to earn 50% more miles for all SIA flights booked on the website from 1 to 10th February 2024, for travel between July 1st to 30th November 2024. Members can make this offer even more enticing by using a Mastercard credit or debit, which makes them eligible to enter a lucky draw. Prices range from one million, 500,000, or 250,000 KrisFlyer miles up for grabs.

If you’re a KrisFlyer who loves the KrisShop, this is your chance to shop till you drop and earn miles. From February 1 to 14, 2024, KrisShop is giving away 250 bonus miles for every S$25 spent on the platform using a Mastercard credit or debit. If you spend a maximum of S$100 on a travel experience with Pelago, earn up to 2,500 bonus miles as well!

Members can also participate in a contest on KrisFlyer’s Facebook and Instagram pages from 5 to 25 February 2024. Share your KrisFlyer dream travel destination and one experience or item you would like to redeem with the KrisFlyer mile and stand a chance to win 25,000 miles!

Earn Status Credits Beyond the Skies with Singapore Airline

PPS Club and KrisFlyer members stand a chance to earn PPS Value and Elite miles for cash spending on Kirs+, KrisShop, or Pelago from March to May 2024. For every S$3 spent or 1 Elite mile for every S$1 spent on non-flight activities, members will earn 1 PPS value! This is capped at 2,500 PPS Value or 5,000 Elite miles.

Discounts and Spending Offers for KrisFlyer Members

Last but not least, KrisFlyer members can also enjoy mile redemption discounts from 15 to 29th February 2024 for the following:

KrisShop: Up to 50% miles redemption discounts for selected product categories on rotation

Pelago: 25% mile redemption discounts for experiences

KrisFlyer vRooms: 25% mile redemption discounts for hotel rooms and car rental bookings

Members who redeem their miles via Spontaneous Escapes can also enjoy an additional benefits of a one-month travel eligibility period. These benefits are applicable for flights redeemed between 15 and 29 February 2024.

There will also be more than 40 limited-time deals for purchase via Kris+, such as 25% discount dining and shopping vouchers. The first 2,500 users who spend a minimum of S$100 on Kris+ using a Mastercard credit or debit card will also receive an instant rebate of S$25 in KrisPay miles!

Atmosphere Core, the well-established leader in hospitality across South Asia, has expanded into the European market. The company recently opened Borgo Monchiero Heritage by Atmosphere in Piedmont, Italy. This marks the company’s first venture into Europe and adds a historical gem to its Heritage by Atmosphere collection. The heritage hotel sits in a beautifully restored monastery, built in 1773, and retains its original Romanesque architecture and sacred frescoes. Located in one of Italy’s most culturally rich regions, the hotel offers an authentic experience steeped in northern Italy’s art, history, and cuisine.

Salil Panigrahi, Group Managing Director of Atmosphere Core, expressed excitement about this new European chapter.

“As we continue to grow and cultivate relationships with global partners for expansion, in the last year we have made associations with a number of European businesses. In Italy specifically, we have the leading Bottega S.p.A. joining our unique Wine Program. These significant partnerships brought Italy to Atmosphere Core and vice versa, we now look forward to the launch of our first destination in Europe in 2026”.

A Historic and Luxurious Destination

Borgo Monchiero sits within a UNESCO World Heritage-listed area. It lies amid vineyards that produce celebrated wines such as Barolo and Barbera. The three-story hillside monastery features 19 luxurious suites and rooms. Each suite has been carefully restored to preserve the building’s original charm. The on-site chapel also offers a beautiful space for intimate weddings and ceremonies, making it the perfect setting for couples seeking a unique destination for their special day.

The former refectory, once a dining hall for resident monks, now transforms into a culinary destination. Guests will indulge in exquisite regional dishes at the main restaurant. Additionally, the heritage hotel offers a chapter hall for private gatherings, a lounge bar for relaxation, and a garden terrace with sweeping views of the surrounding hills and vineyards. Moreover, a dedicated spa area includes a sauna, infrared therapy, and a restored stone reservoir turned private jacuzzi. For outdoor enthusiasts, the landscaped gardens and pool area offer a serene escape, perfect for basking in the sun or hosting alfresco events.

A Shared Vision for Heritage by Atmosphere

Borgo Monchiero’s owners, Franco Giampetruzzi and Gian Maria Debenedetti, emphasized their alignment with Atmosphere Core’s brand ethos. Mr. Giampetruzzi shared:

“When sourcing a hotelier, Atmosphere Core’s ambitions to expand internationally with ‘HERITAGE BY ATMOSPHERE’ seamlessly mirrored our project plans. We needed an established operator with big ideas yet sensitive to the value of authenticity. The decision was very easy and now we forge ahead in preparation of welcoming guests in the coming year.”

Mr. Debenedetti added,

“We envision Borgo Monchiero as a harmonious fusion of art, 18th-century history, and experiential luxury. Atmosphere Core’s sympathetic approach with its ‘Heritage’ brand embodies this vision.”

Atmosphere Core’s Growing Global Presence

The luxury brand has become known for its collection of nine island resorts in the Maldives. The company also boasts a growing portfolio of luxury properties in Sri Lanka and India. As a result, it has gained a reputation for personalized service, exceptional dining, and unforgettable experiences. With its new venture in Italy, the company offers a one-of-a-kind escape for travelers, wine connoisseurs, and nature lovers. Guests can explore the beauty and culture of this idyllic European region while enjoying the exclusive offerings of Atmosphere Hotels & Resorts.

Singapore Airlines: KrisFlyer Programme Celebrates 25 Years!

Marking 25 Years to KrisFlyers

Bonus Miles Promotions

Earn Status Credits Beyond the Skies with Singapore Airline

Discounts and Spending Offers for KrisFlyer Members

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