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Singapore Airlines: KrisFlyer Programme Celebrates 25 Years!

SilverKris Lounge
KrisFlyer is marking two major milestones as the Singapore Airline (SIA) Group's lifestyle programme celebrates it's 25th anniversary while also marking the milestone of crossing eight million members in January 2024.

The KirsFlyer reward programme introduced by SIA allows its loyal fliers to explore extensive dining, shopping and a variety of other experiences on top of earning and redeeming miles. As SIA puts it, ‘be rewarded for doing the things you love’. With this, KrisFlyers get to accumulate miles to redeem or upgrade their next flight as well as mix miles and cash to offset the cost of tickets. 

Marking 25 Years to KrisFlyers

SIA launched the frequent flyer rewards system all the way back in 1999, marking its 25th anniversary this year. On this happy occasion, SIA also announced another milestone as the membership programme reached eight million members in January 2024!

Today, KrisFlyer is a market-leading lifestyle-centric rewards programme thanks to the strong support of our members, who enjoy wide-ranging accrual and redemtopn opportunities beyond flights to various needs in their daily life. We look forward to celebrating out 25th anniversary and KrisFlyer’s membership milestone with these wide-ranging promotions. We will continue to find ways to enhance the programme’s value to our members in the coming years says Mr. Dai Haoyu, Acting Senior Vice President Marketing Planning, Singapore Airline.

In celebration of this major milestone, SIA has announced a range of offers and promotions that its KrisFlyer members can enjoy to mark the occasion!

Bonus Miles Promotions

KrisFlyer members are now welcome to enjoy a range of promotions which starts off this February. KrisFlyers members are to earn 50% more miles for all SIA flights booked on the website from 1 to 10th February 2024, for travel between July 1st to 30th November 2024. Members can make this offer even more enticing by using a Mastercard credit or debit, which makes them eligible to enter a lucky draw. Prices range from one million, 500,000, or 250,000 KrisFlyer miles up for grabs.

If you’re a KrisFlyer who loves the KrisShop, this is your chance to shop till you drop and earn miles. From February 1 to 14, 2024, KrisShop is giving away 250 bonus miles for every S$25 spent on the platform using a Mastercard credit or debit. If you spend a maximum of S$100 on a travel experience with Pelago, earn up to 2,500 bonus miles as well!

Members can also participate in a contest on KrisFlyer’s Facebook and Instagram pages from 5 to 25 February 2024. Share your KrisFlyer dream travel destination and one experience or item you would like to redeem with the KrisFlyer mile and stand a chance to win 25,000 miles!

Earn Status Credits Beyond the Skies with Singapore Airline

PPS Club and KrisFlyer members stand a chance to earn PPS Value and Elite miles for cash spending on Kirs+, KrisShop, or Pelago from March to May 2024. For every S$3 spent or 1 Elite mile for every S$1 spent on non-flight activities, members will earn 1 PPS value! This is capped at 2,500 PPS Value or 5,000 Elite miles. 

Discounts and Spending Offers for KrisFlyer Members

Last but not least, KrisFlyer members can also enjoy mile redemption discounts from 15 to 29th February 2024 for the following:

  • KrisShop: Up to 50% miles redemption discounts for selected product categories on rotation
  • Pelago: 25% mile redemption discounts for experiences 
  • KrisFlyer vRooms: 25% mile redemption discounts for hotel rooms and car rental bookings

Members who redeem their miles via Spontaneous Escapes can also enjoy an additional benefits of a one-month travel eligibility period. These benefits are applicable for flights redeemed between 15 and 29 February 2024.

There will also be more than 40 limited-time deals for purchase via Kris+, such as 25% discount dining and shopping vouchers. The first 2,500 users who spend a minimum of S$100 on Kris+ using a Mastercard credit or debit card will also receive an instant rebate of S$25 in KrisPay miles!

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How to Double Your Travel Rewards with Marriott Bonvoy and Emirates Skywards Partnership

Emirates Skywards rewards card with Marriott Bonvoy hotel loyalty benefits

If you love traveling and earning rewards, the expanded partnership between Marriott Bonvoy and Emirates Skywards is great news. With over 35 million members worldwide, this collaboration lets you convert points between the two programs, doubling your opportunities to earn and redeem rewards whether you fly or stay at a hotel. Here’s a simple guide to what this means for you and how to get the most out of your travel loyalty programs.

What Is the Marriott Bonvoy and Emirates Skywards Partnership?

Marriott Bonvoy is the loyalty program for Marriott International’s vast hotel portfolio, including more than 30 brands worldwide. Emirates Skywards is the frequent flyer program of Emirates Airlines, flying to over 140 destinations globally. Together, they’ve been partnering for over 10 years to let travelers earn rewards faster now with a new feature that lets you convert Skywards Miles to Marriott Bonvoy Points and vice versa.

How Does the Points and Miles Conversion Work?

The key highlight of this partnership is the seamless conversion between Marriott Bonvoy Points and Emirates Skywards Miles:

  • Convert Marriott Bonvoy Points to Emirates Skywards Miles: For every 3 Marriott Bonvoy Points, you get 1 Skywards Mile. Plus, if you convert 60,000 points, you receive a bonus of 5,000 Skywards Miles.
  • Convert Emirates Skywards Miles to Marriott Bonvoy Points: Starting now, you can convert 3 Skywards Miles into 2 Marriott Bonvoy Points. The minimum transfer is 3,000 Miles.

To make a conversion, log in to your Emirates Skywards account, enter your Marriott Bonvoy membership details, and convert easily on the Emirates website.

Double Your Rewards Earn Both Points and Miles

Here’s how you earn more rewards by linking your accounts:

  • When staying at Marriott Bonvoy hotels: Earn 1 Skywards Mile for every USD 1 spent, on top of your Marriott Bonvoy points.
  • When flying Emirates: Marriott Bonvoy Gold Elite and above members earn 3 Marriott Bonvoy Points for every USD 1 spent on Emirates flights, in addition to Skywards Miles.

If you have elite status in either program, you also get special perks like priority check-in, priority boarding on Emirates flights, late hotel checkout, and complimentary in-room Wi-Fi.

Who Can Benefit Most from This Partnership?

This program is perfect for frequent travelers who fly with Emirates and stay at Marriott hotels regularly. To maximize benefits:

  • Marriott Bonvoy Gold Elite, Platinum Elite, Titanium Elite, and Ambassador Elite members earn bonus points on Emirates flights and get airport perks.
  • Emirates Skywards Silver, Gold, and Platinum members earn miles on Marriott stays and receive hotel elite benefits like late checkout and priority check-in.

Keep in mind, you need to be registered with both programs under the same name and link your accounts to enjoy these benefits.

Why This Partnership Matters for Travelers

With this upgraded collaboration, your travel rewards become more flexible and valuable. Whether you want to use your points to book a luxurious hotel stay across 144 countries or redeem miles for flights to 158 destinations, this partnership opens doors to a more rewarding travel experience.

It’s especially helpful if you want to switch between earning hotel points and airline miles without losing value. Plus, the ability to earn both simultaneously makes every trip more rewarding.

How to Get Started

  • Make sure you are an active member of both Marriott Bonvoy and Emirates Skywards.
  • Link your accounts online through the Your World Rewards portal or Emirates website.
  • Start earning double rewards on flights and hotel stays.
  • Convert points and miles easily whenever you want to enjoy stays or flights.
  • Don’t forget to check your elite status perks before booking to get the most value.

Elevate Your Travel Rewards with Marriott and Emirates

If you travel often, this enhanced Marriott Bonvoy and Emirates Skywards partnership gives you more freedom and flexibility to earn and spend rewards across a global network of hotels and flights. The ability to convert miles to points and vice versa means your loyalty rewards can work exactly how you want them to whether that’s booking your next Emirates flight, upgrading your hotel stay, or simply enjoying exclusive perks.

Link your accounts today to start maximizing your travel rewards and experience the best of both worlds the comfort of Marriott hotels and the luxury of Emirates flights all while earning twice the rewards.

*As announced on 27th May 2025 by Emirates

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