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Shot on Iphone 'THE REEF' Explained By Director Sven Dreesbach

Shot on Iphone - 'THE REEF' Explained by Director Sven Dreebach in Maldives for Shot on Iphone Campaign
Sven Dreesbach, The Director of ‘The Reef’ Shot On IPhone, shares a little bit of the Maldives experience with the MVHOTELS.Travel.

Sven Dreesbach, The Director of ‘The Reef’ Shot On Iphone, shares a little bit of the Maldives experience with the MVHOTELS.Travel. He is also one of the editors & cinematographers of the Apple commissioned movie shot in the Maldives.

THE REEF was created by the devoted team of crews along with Maldives Whale Shark Research Program. MWSRP has been recording whale shark encounters in the South Ari Atoll region for over 10 years and part of their research is Whale Sharks. As an organisation MWSRP’s objective is to promote community-focused conservation initiatives and help the motives and raise money for the planned activities while encouraging and educating others.

1- What was your Maldives experience like? Was it your first time?

It was my first time. I met wonderful people and had a great time, particularly as I was on an exciting mission joining the research team.

2- How much of an advantage would it be to the destination Maldives, to be featured on the Apple’s #ShotoniPhone campaign?

I guess Apple’s reach is great for anyone being featured, Shot On Iphone, particularly for the Maldives as a potential travel destination for tourists. I am sure people will be interested finding out more about whale sharks and marine wildlife in the Maldives, thanks to Apple.

My name is Sven Dreesbach, film maker from Germany residing in Los Angeles, California. My work has taken me to places. I grew up traveling a lot with my family, so I am an explorer of new things for the most part.

Sven Dreesbach

3- How was Maldives chosen as a destination for this Apple commissioned video?

Apple chose to portrait the MWSRP due to their work in iOS app development.

Shot On Iphone

4- Maldives is as we know an amazing destination to create contents? Any specific projects or ideas which you would love to contribute for video production?

The South Ari atoll of the Maldives, which i had the pleasure of traveling to, was definitely one of the most unique destinations I ever experienced. Being so remote from the next city, most of the life here happens around the reefs.

Not necessarily above, but rather under water it is where a plethora of wild life welcomes their visitors.

The island culture, traditions and history of the Maldive people would be an interesting subject to explore sometime as well as the local surf scene, being a surfer myself. Still bummed I didn’t have time to check out the northern atolls, that have a rich surf scene I hear.

Creative eye of Director Sven Dreesbach and Carglos Vargus, the team used Beastgrip Pro incorproated with the Pro Series 3X Tele Conversation Lens and 0.75X Wide Angle Lens as well as the DOF MK2 Adapter. AxisGo Water Housing were used in underwater Shots. Both the native capaera app and FILMiC Pro were used to shoot the whole project.

This was not the first #shotoniphone project by Sven.

The article was originally published in FIYA Magazine, Issue 10, Published by MVHOTELS.

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Heidi Grimwood Takes the Helm at ELE|NA as Senior Vice President

Heidi Grimwood

Heidi Grimwood has stepped into a new leadership role as Senior Vice President of ELE|NA, the flagship wellness brand under Atmosphere Wellness Pvt Ltd. The move marks a key chapter in both her career and the brand’s growth journey.

Grimwood has shaped ELE|NA since 2020, when she joined as Assistant Vice President. Since then, she has redefined wellness across the Maldives, helping turn ELE|NA into a standout name known for its forward-thinking approach and growing global reach.

Expanding ELE|NA’s Global Footprint

Now, her promotion signals the brand’s intention to broaden its footprint beyond the Maldives, with planned expansion into South Asia and the Middle East. In this new chapter, Grimwood will lead the development of wellness sanctuaries in new regions, grow the brand’s wellness amenities and essentials business, and launch the ELE|NA Wellness Academy—a platform designed to train and inspire future leaders in the field.

Heidi Grimwood says that ELE|NA’s growth reflects their belief that wellness should be accessible, experiential, and deeply personal. She adds:

“As we expand into South Asia and the Middle East—while deepening our roots in the Maldives—we’re not just creating spaces, but cultivating a movement. With new sanctuaries, an evolving product line, and our Wellness Academy, we’re proud to be shaping the future of holistic well-being in a way that’s sustainable, soulful, and globally resonant.”

A Legacy of Leadership and Innovation

Over the years, Grimwood has combined strategy and soul to guide the brand. She has introduced experiences that blend wellbeing with fine dining and built a cohesive identity across the resorts that carry ELE|NA’s name.

Grimwood brings more than 25 years of industry experience to the role. She began her wellness career at 19 and went on to lead global initiatives. For instance, she co-directed FG Innovation Management in Ireland, where she introduced Virgin Atlantic Airways’ first in-house gym. In addition, she managed spa operations at world-class properties including One&Only Reethi Rah, the QE2 Oceanliner, Aghadoe Heights Hotel & Spa, and Inchydoney Lodge & Spa.

Furthermore, Grimwood has earned recognition as an internationally respected speaker and advocate for sustainability and innovation in wellness. Her accomplishments have brought in several accolades, such as Global Spa Leader of the Year (World Spa & Wellness Awards, 2022) and Wellness Personality of the Year (Hotelier Maldives Awards, 2024).

Her appointment signals more than a title change—it reflects ELE|NA’s commitment to shaping global wellness through thoughtful, experience-led growth.

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