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Stay Tuned To Win 30 Free Holidays In Maldives

Holiday makers in maldives enjoying the white sandy beaches and crystal clear waters.
Facebook live event Maldives: The Sun Will Shine Again’ brings the Maldives to you tomorrow on 08th June 2020.

Facebook live event Maldives: The Sun Will Shine Again brings the Maldives to you tomorrow on 08th June 2020 from 20:00 to 23:00 hours (GMT +5). Tune into the virtual journey and explore the stunning islands of Maldives for a chance to win free holidays in Maldives.

The three-hour long event will showcase an array of surprises and numerous chances to win complimentary holidays in Maldives. Lucky winners will get a free stay at one of the luxury island escapes including Heritance Aarah, Hurawalhi Island Resort, LUX* Resorts and Hotels, Grand Park Kodhipparu, and many more. The event will also feature celebrities, key opinion leaders, influencers, artists, musicians, and other well-wishers coming together with hopes that ‘the sun will shine again’ once travel and tourism resumes.  

Having ceased the operations in the tourism sector for months, Maldives has been preparing to reopen its borders and welcome travellers in July 2020. Tourism being the country’s largest revenue generator, the halt of travel activities greatly affected the economy of Maldives. Despite the impact of the crisis on hotels and resorts as well as the employees working in the hospitality sector, many luxury groups such as Lily hotels introduced enhanced flexibility in bookings and cancellations. In addition to a number of promotional activities, complimentary stays for healthcare professionals have also been introduced by luxury brands such as LUX* Resorts and Hotels.

Preparing to reopen borders in July, the Ministry of Tourism currently working on the new tourism guidelines which is to come into effect with the opening of the border. Maldives Marketing and PR Corporation (MMPRC) has also been working to keep the country on travel radar. This includes reforming of existing marketing strategies focusing on the health and safety of the travellers, promotional campaigns, and hosting several webinars to inform and engage with potential markets. Luxury resorts have also been preparing to welcome guests by taking plenty of precautionary measures and safety protocols to ensure safe holidays.

Feature image by IM
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Latest

Maldives Signs Partnership with Liverpool FC as Official Tourist Destination

Liverpool FC and Maldives sign Tourism Partnership

The Maldives, renowned for its breathtaking islands and luxurious resorts, has taken a bold step to enhance its global tourism reach through an exciting new partnership with Liverpool Football Club (LFC). Announced by the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), this multi-year agreement designates the Maldives as the official tourist destination partner of one of the world’s most iconic football clubs, covering both the men’s and women’s teams. This partnership aims to showcase the Maldives to a vast international audience, thereby driving a surge in high-value tourism to the island nation.

A Global Stage for the Maldives

Liverpool FC engages an audience of over 205 million followers globally, giving Visit Maldives an unparalleled platform to attract potential travelers. By leveraging the club’s influential reach, the Maldives plans to draw an additional 100,000 tourists in 2025, generating over $100 million for the country’s tourism revenue. Additionally, on April 2nd, during a high-profile match against Everton, the Maldives will unveil the partnership, with branding prominently displayed on LED boards at Anfield Stadium, ensuring millions of viewers worldwide see it.

This strategic alliance extends beyond brand visibility at LFC matches. Visit Maldives will place billboards across Europe, targeting affluent travelers in key markets, and secure coverage in LFC’s official publications and digital platforms. With LFC’s TV audience exceeding 211 million per season and 53 million followers on social and digital channels, the Maldives positions itself as a top destination for luxury travelers and football fans alike.

Exclusive Experiences and Sports Tourism

Moreover, this partnership offers the Maldives unique opportunities, including the creation of a Liverpool Academy in the Maldives, further boosting sports tourism. The academy will attract aspiring athletes and football fans, blending their love for the sport with the beauty of the Maldives’ stunning surroundings. In addition, additional fan zones, appearances by LFC legends, and interactive digital campaigns will further engage audiences and drive travel interest.

As a part of this effort, Visit Maldives will incorporate these activations into their global events, fairs, and roadshows, building a cohesive branding presence that emphasizes the Maldives as a luxury destination. The partnership will reach over 397 million people per season, with an expected media value of over $17 million annually, thus delivering a significant return on investment.

A Shared Commitment to Sustainability

Beyond tourism, this partnership reflects a mutual dedication to sustainability. Both LFC and the Maldives commit to protecting the environment, with LFC’s “The Red Way” program promoting sustainability in sports, while Visit Maldives champions ocean conservation and eco-friendly tourism. Since the Maldives faces challenges from rising sea levels and climate change, this collaboration highlights the importance of sustainable practices in preserving the island nation’s unique ecosystem.

Ben Latty, LFC’s Chief Commercial Officer, highlights the mutual goals of sustainability and unforgettable experiences in this partnership. Meanwhile, Ibrahim Shiuree, CEO & MD of Visit Maldives, expresses pride in aligning with Liverpool FC, noting that the collaboration will bring the Maldives closer to millions of passionate football fans and offer them a once-in-a-lifetime opportunity to experience the “Sunny Side of Life.”

Forging a New Era in Global Tourism

This partnership between Visit Maldives and Liverpool FC marks a significant milestone in the Maldives’ tourism marketing strategy. Not only does it strengthen the Maldives’ position as a premier luxury destination, but it also connects with global football fans, inviting them to experience the beauty and tranquility of the islands. Ultimately, by combining world-class tourism with the passion of football, the Maldives aims to capture the hearts of millions, inspiring them to choose the Maldives for their next unforgettable adventure.

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