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The Ritz-Carlton Maldives Inspires Travel to its Unique Island with Key Connections to Maldivian Culture

Ritz-Carlton Maldives island
Soon-to-open world-class Ritz-Carlton Maldives beckons travelers with immersive experiences focused on island life.

Set to open June 1, 2021, The Ritz-Carlton Maldives, Fari Islands invites guests to embrace island life from the moment they arrive on its white-sand shores. Guests will be able to absorb a plethora of Maldivian culture and traditions, whether they are relaxing in their luxury overwater villa, watching the sunset from the sandy shore or sipping a cocktail at resort.

The cyclical nature of island life allows guests to embrace the notion of totality and the true spirit of the Maldives. The resort’s beru (the Maldivian name for drums and round shape) is centralized through the holistic philosophy of wholeness that the Maldivian culture and environment support.

Also read: The Ritz-Carlton Maldives, Fari Islands—What we Know so Far

A Maldivian Embrace

Upon arrival at The Ritz-Carlton Maldives, Fari Islands, guests are greeted by a Maldivian gentleman who will blow the traditional sangu horn, also more commonly known as Triton’s Trumpet. This shell signifies an important piece of the ancient Maldivian culture, ceremoniously blown to announce a special arrival or news in the island communities. Embracing this tradition, the sangu is blown to extend a warm welcome to each new guest.

Image: The Ritz-Carlton Maldives

The resort illustrates the cyclical nature of island life through distinct choices in architecture, as well as many circular shapes and structures around the property. Each villa includes an artfully crafted Beru, or drum, which coincides with the evening Bodu Beru, an indigenous form of dance and music with drums – made locally from coconut wood on the island – and one of the oldest surviving traditions dating back to the 11th century.

This sunset ritual at the resort’s Eau Bar is unique to the property and allows guests to reflect on a day full of discoveries while transitioning into an evening of relaxation, indulgence and reflection.

Unparalleled Guest Service

Guests of The Ritz-Carlton Maldives, Fari Islands will each have an Aris Meeha, or island butler, a concept inspired by the royal courts of the ancient Maldives. In Dhivehi, the local language, Aris Meeha refers to a person who is assigned to a royal member, one of the most important positions among the many titles and rankings in a Maldivian Royal household.

Ritz-Carlton Maldives unveils sangu magazine
Image: The Ritz-Carlton Maldives

Similar to a modern-day butler, Aris Meeha fulfills every detail of the life of a royal and considered to be the closest confidant much like a Gentleman’s gentleman or Lady in waiting or Gentlemen or Lady of the Chamber.

Cultural Exploration

fish is caught sustainably, the culinary team will work with local fisherman to provide the freshest seafood and well-known local lobsters. Guests will also enjoy fresh vegetables and herbs cultivated in the resort’s organic garden, and have the option of learning to cook Maldivian dishes such as mashuni, a breakfast staple made with tuna and fresh coconut, as well as sample the local bites, hedhika, for afternoon tea.

The resort’s signature cocktail selection is inspired by the maritime spice routes that shaped the Maldivian story and includes five spices: cinnamon, cloves, cardamom, cumin and turmeric.

In addition to the culinary offerings on the property, there are a variety of locally immersive experiences available for all guests to enjoy, including salutations under a majestic 30-foot native Banyan tree at the Spiral Garden, as well as fireside folklores told by the resort’s Moodhu Edhuru, or sea expert. Each experience available to guests offers a holistic embrace of distinct culture and history of the Maldives.

Maldivian Life Awaits

As guests of The Ritz-Carlton Maldives, Fari Islands continue to explore the resort and its surrounding areas, they may find themselves at The Marina at Fari Islands, which is built around the vibrant Fari Beach Club, high-end boutiques, a selection of upscale restaurants, an art studio, and Fari Lagoon Coral Adoption & Marine Biology Center. With convenient boat transfers courtesy of The Ritz-Carlton Maldives, Fari Islands, guests are welcomed with an array of meaningful experiences during their stay.

This archipelago redefines the Maldivian experience, allowing guests of The Ritz-Carlton Maldives, Fari Islands to experience a balance of cosmopolitan and private island life never before seen in the region.

Feature image by The Ritz-Carlton Maldives, Fari Islands

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Latest

Maldives Signs Partnership with Liverpool FC as Official Tourist Destination

Liverpool FC and Maldives sign Tourism Partnership

The Maldives, renowned for its breathtaking islands and luxurious resorts, has taken a bold step to enhance its global tourism reach through an exciting new partnership with Liverpool Football Club (LFC). Announced by the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), this multi-year agreement designates the Maldives as the official tourist destination partner of one of the world’s most iconic football clubs, covering both the men’s and women’s teams. This partnership aims to showcase the Maldives to a vast international audience, thereby driving a surge in high-value tourism to the island nation.

A Global Stage for the Maldives

Liverpool FC engages an audience of over 205 million followers globally, giving Visit Maldives an unparalleled platform to attract potential travelers. By leveraging the club’s influential reach, the Maldives plans to draw an additional 100,000 tourists in 2025, generating over $100 million for the country’s tourism revenue. Additionally, on April 2nd, during a high-profile match against Everton, the Maldives will unveil the partnership, with branding prominently displayed on LED boards at Anfield Stadium, ensuring millions of viewers worldwide see it.

This strategic alliance extends beyond brand visibility at LFC matches. Visit Maldives will place billboards across Europe, targeting affluent travelers in key markets, and secure coverage in LFC’s official publications and digital platforms. With LFC’s TV audience exceeding 211 million per season and 53 million followers on social and digital channels, the Maldives positions itself as a top destination for luxury travelers and football fans alike.

Exclusive Experiences and Sports Tourism

Moreover, this partnership offers the Maldives unique opportunities, including the creation of a Liverpool Academy in the Maldives, further boosting sports tourism. The academy will attract aspiring athletes and football fans, blending their love for the sport with the beauty of the Maldives’ stunning surroundings. In addition, additional fan zones, appearances by LFC legends, and interactive digital campaigns will further engage audiences and drive travel interest.

As a part of this effort, Visit Maldives will incorporate these activations into their global events, fairs, and roadshows, building a cohesive branding presence that emphasizes the Maldives as a luxury destination. The partnership will reach over 397 million people per season, with an expected media value of over $17 million annually, thus delivering a significant return on investment.

A Shared Commitment to Sustainability

Beyond tourism, this partnership reflects a mutual dedication to sustainability. Both LFC and the Maldives commit to protecting the environment, with LFC’s “The Red Way” program promoting sustainability in sports, while Visit Maldives champions ocean conservation and eco-friendly tourism. Since the Maldives faces challenges from rising sea levels and climate change, this collaboration highlights the importance of sustainable practices in preserving the island nation’s unique ecosystem.

Ben Latty, LFC’s Chief Commercial Officer, highlights the mutual goals of sustainability and unforgettable experiences in this partnership. Meanwhile, Ibrahim Shiuree, CEO & MD of Visit Maldives, expresses pride in aligning with Liverpool FC, noting that the collaboration will bring the Maldives closer to millions of passionate football fans and offer them a once-in-a-lifetime opportunity to experience the “Sunny Side of Life.”

Forging a New Era in Global Tourism

This partnership between Visit Maldives and Liverpool FC marks a significant milestone in the Maldives’ tourism marketing strategy. Not only does it strengthen the Maldives’ position as a premier luxury destination, but it also connects with global football fans, inviting them to experience the beauty and tranquility of the islands. Ultimately, by combining world-class tourism with the passion of football, the Maldives aims to capture the hearts of millions, inspiring them to choose the Maldives for their next unforgettable adventure.

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