Patina Maldives is elevating island gastronomy to unprecedented heights this January with an epicurean spectacle featuring visionary chefs, master baristas, and a wine journey.
Chef Bo Bech: 15 – 28 January 2024
A maestro, philosopher, and revered star in the culinary world, graces Kōen once again. His insatiable curiosity birthed the Nordic culinary movement, earning him the coveted Michelin Star. Prepare for a sensorial voyage as Chef Bo Bech crafts his signature magic at Patina Maldives.
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Barista Goran Goric: 15 – 29 January 2024
Latte Art Extraordinaire, Barista Goran Goric, takes centre stage with a series of pop-ups. Immerse yourself in a world of artistic caffeination through exclusive latte art masterclasses and an enigmatic coffee cocktail menu that promises to redefine your coffee experience.
Balthasar Ress Wine Journey: 23 – 24 January 2024
Embark on a Balthasar Ress Wine Journey, an exclusive passage into the realm of winery from the legendary Rheingau. Immerse yourself in the essence of their vineyards, where Riesling dominates the landscape, complemented by the allure of Pinot Noir. Delight in a tasting dinner or savour a shore-side wine experience, an ode to preserving local flora and fauna while revelling in world-class wine.
We are thrilled to host these distinguished artisans, each bringing their unique expertise to create an unforgettable culinary experience. Our guests are in for exclusive experiences, where gastronomy meets artistry against the breathtaking backdrop of Patina Maldives says Antonio Saponara, General Manager at Patina Maldives.
Prepare to embark on an odyssey of flavours as Patina Maldives sets the stage for a gastronomic celebration unlike any other in January 2024.
The Maldives, renowned for its breathtaking islands and luxurious resorts, has taken a bold step to enhance its global tourism reach through an exciting new partnership with Liverpool Football Club (LFC). Announced by the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), this multi-year agreement designates the Maldives as the official tourist destination partner of one of the world’s most iconic football clubs, covering both the men’s and women’s teams. This partnership aims to showcase the Maldives to a vast international audience, thereby driving a surge in high-value tourism to the island nation.
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A Global Stage for the Maldives
Liverpool FC engages an audience of over 205 million followers globally, giving Visit Maldives an unparalleled platform to attract potential travelers. By leveraging the club’s influential reach, the Maldives plans to draw an additional 100,000 tourists in 2025, generating over $100 million for the country’s tourism revenue. Additionally, on April 2nd, during a high-profile match against Everton, the Maldives will unveil the partnership, with branding prominently displayed on LED boards at Anfield Stadium, ensuring millions of viewers worldwide see it.
This strategic alliance extends beyond brand visibility at LFC matches. Visit Maldives will place billboards across Europe, targeting affluent travelers in key markets, and secure coverage in LFC’s official publications and digital platforms. With LFC’s TV audience exceeding 211 million per season and 53 million followers on social and digital channels, the Maldives positions itself as a top destination for luxury travelers and football fans alike.
Exclusive Experiences and Sports Tourism
Moreover, this partnership offers the Maldives unique opportunities, including the creation of a Liverpool Academy in the Maldives, further boosting sports tourism. The academy will attract aspiring athletes and football fans, blending their love for the sport with the beauty of the Maldives’ stunning surroundings. In addition, additional fan zones, appearances by LFC legends, and interactive digital campaigns will further engage audiences and drive travel interest.
As a part of this effort, Visit Maldives will incorporate these activations into their global events, fairs, and roadshows, building a cohesive branding presence that emphasizes the Maldives as a luxury destination. The partnership will reach over 397 million people per season, with an expected media value of over $17 million annually, thus delivering a significant return on investment.
A Shared Commitment to Sustainability
Beyond tourism, this partnership reflects a mutual dedication to sustainability. Both LFC and the Maldives commit to protecting the environment, with LFC’s “The Red Way” program promoting sustainability in sports, while Visit Maldives champions ocean conservation and eco-friendly tourism. Since the Maldives faces challenges from rising sea levels and climate change, this collaboration highlights the importance of sustainable practices in preserving the island nation’s unique ecosystem.
Ben Latty, LFC’s Chief Commercial Officer, highlights the mutual goals of sustainability and unforgettable experiences in this partnership. Meanwhile, Ibrahim Shiuree, CEO & MD of Visit Maldives, expresses pride in aligning with Liverpool FC, noting that the collaboration will bring the Maldives closer to millions of passionate football fans and offer them a once-in-a-lifetime opportunity to experience the “Sunny Side of Life.”
Forging a New Era in Global Tourism
This partnership between Visit Maldives and Liverpool FC marks a significant milestone in the Maldives’ tourism marketing strategy. Not only does it strengthen the Maldives’ position as a premier luxury destination, but it also connects with global football fans, inviting them to experience the beauty and tranquility of the islands. Ultimately, by combining world-class tourism with the passion of football, the Maldives aims to capture the hearts of millions, inspiring them to choose the Maldives for their next unforgettable adventure.
Liverpool FC, Liverpool Football Club, maldives, mmprc, Tourist Destination, Visit Maldives