Minister of Tourism Inaugurates “Maldives Border Miles” Program

Minister of Tourism, Dr. Abdulla Mausoom has inaugurated the “Maldives Border Miles” program, aimed to boost tourism in the Maldives. The program is the first-of-its-kind loyalty program developed in the entire world.

The Maldives Border Miles is a tourism promotion program initiated by Maldives Immigration. The program is developed with joint stakeholders, who also joined the inauguration ceremony. The stakeholders include; Ministry of Tourism, Maldives Marketing, and Public Relations Corporation (MMPRC), and Maldives Airports Company Limited (MACL). The Maldives will officially implement the program on 1st December 2020. In addition to that, the Maldives Immigration believes the border miles program will take the tourism sector of Maldives to peak in the foreseeable future.

The “Maldives Border Miles” program which was launched today is a program which will increase the popularity of Maldives as a tourist destination and provide a path for more marketing and advertising opportunities. In addition, I think that this will further enhance the popularity gained in the key markets of Maldives tourism.
Minister of Tourism Dr. Abdulla Mausoom said.

The border miles program is a three-tiered loyalty program for tourists. Tourists who enroll in this program will earn points based on the number of visits and duration of stay. Furthermore, tourists can earn additional points for visits to celebrate special occasions. There are three categories in this program; Aida (bronze tier), Antara (silver tier), and Abaarana (gold tier). Likewise, each tier defines by a set variety of rewards, services, or benefits, which increase in value as members progress.

Maldives Border Miles — *Image: Ministry of Tourism*

Following the launch of the program, Managing Director of MMPRC, Mr. Thoyyib Mohamed, highlighted the importance of marketing this program to tourists all over the world. Furthermore, Controller General of Immigration, Mr. Mohamed Ahmed Hussain affirmed the Maldives is ready to welcome tourists and provide them with an experience like never before.

With the introduction of the Maldives Border Miles program, it is expected that tourism will boost considerably as it is an added advantage in promoting the Maldives. Likewise, it is also a golden opportunity for returning visitors to rediscover the best of Maldives and get the most out of their visit to the sunny side of life.

Feature image by the Ministry of Tourism

This summer, the InterContinental Maldives Maamunagau Resort offers the perfect opportunity to disconnect from daily life and reconnect with yourself. In celebration of International Yoga Day on June 21st, the resort hosts an immersive five-day yoga retreat from June 20th to 24th, guided by the highly experienced and respected yoga instructor Emilia Métaireau. With its serene surroundings, the retreat provides a peaceful sanctuary for wellness seekers to refresh their mind, body, and spirit while embracing the transformative power of yoga, meditation, and mindful movement.

A Mid-Summer Reset in Paradise

Held at an ideal time for a mid-summer reset, this retreat invites participants to rediscover their inner balance in one of the world’s most breathtaking destinations. Surrounded by the Maldives’ crystal-clear waters, vibrant reefs, and unspoiled beauty, guests step away from their routines and focus on restoring their energy and clarity. Moreover, Emilia, whose teachings span over a decade and more than 2,500 hours of global experience, brings a grounded and expansive presence to the experience. She blends breathwork, ancient wisdom, and conscious movement, guiding each guest toward a deeper connection with themselves.

A Thoughtful and Immersive Daily Practice

The retreat begins each day with rejuvenating sunrise yoga, allowing guests to wake up and center themselves before embracing the day ahead. In the evenings, the focus shifts to calming rituals designed to soothe the body and still the mind. To enhance this immersive experience further, guided meditations and energy healing practices integrate seamlessly into the program, creating a journey of self-discovery and spiritual connection. Each session is thoughtfully crafted to help participants not only practice yoga but also experience the deeper emotional and mental benefits that come with it.

Exploring the Five Koshas: A Journey Inward

A key focus of the retreat is the ancient yogic philosophy of the five koshas—five interconnected layers of being that shape our experiences of life, health, and spirituality. These layers include the physical body (Annamaya Kosha), the energy body (Pranamaya Kosha), the mental body (Manomaya Kosha), the intellectual body (Vijnanamaya Kosha), and the bliss body (Anandamaya Kosha). Throughout the retreat, guests explore these layers through mindful movement, meditation, and yoga, with each practice designed to bring them closer to a state of peace, clarity, and self-awareness.

Luxurious Spa Treatments to Complement Your Journey

Adding to the holistic experience, guests indulge in treatments at the resort’s luxurious AVI Spa, a sanctuary perched over the water and designed to promote deep relaxation and wellness. Named after the local word for “sunshine,” AVI Spa offers a variety of signature treatments and therapies that nurture the body and soul, perfectly complementing the retreat’s focus on mindfulness and rejuvenation.

An Idyllic Setting for Renewal and Rejuvenation

Furthermore, the stunning location of the resort enhances the retreat experience. Situated at the southern tip of Raa Atoll, bordering a UNESCO World Biosphere Reserve and a juvenile manta ray aggregation site, the InterContinental Maldives Maamunagau Resort offers a peaceful and inspiring backdrop for reflection and rejuvenation. As the first and only all-Club InterContinental resort, it provides exclusive benefits to guests, including indulgent amenities and luxurious accommodations. The resort features overwater villas, an adults-only area, an exquisite spa, and a variety of dining options, ensuring that each guest enjoys a complete experience of luxury and wellness.

Minister of Tourism Inaugurates “Maldives Border Miles” Program

Feature image by the Ministry of Tourism

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