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Top 10 Tourist Markets Since Border Reopening—As of 11th November 2020

Tourist family enjoying in pool in the Maldives
Of the 51,354 tourists that arrived in the Maldives since the border reopening, here are the leading top 10 tourist markets since then.

51,354 tourists have arrived in the Maldives since the border reopening, as of 11th November 2020. While this figure is significantly low compared to pre-pandemic arrivals, the tourism arrivals to the Maldives is steadily growing. Here are the top 10 Tourist source markets since the island nation reopened its borders.

01 – Russia

Russia once again retained its position as the leading tourist source market to the Maldives. As of 11th November 2020, a total of 11,240 tourists have arrived from Russia to the Maldives since the border reopening. According to the Maldives’ Ministry of Tourism, Russia holds a market share of 21.9% (as of 11th November).

The flag carrier of Russia, Aeroflot will also increase flight frequency to the Maldives from 21st November 2020. The airline currently operates 4 flights per week to the Maldives. Additionally, Rossiya Airlines (a part of the Aeroflot group) has also announced to start operations to the Maldives. This airline wi operate 1 weekly flight until 21st March 2021.

02 – United Kingdom

Followed by Russia, 4,468 tourists arrived to the Maldives from the United Kingdom since the border reopening. The United Kingdom always been one of strongest tourist source markets to the Maldives.

Last month, UK also lifted its travel restrictions to the Maldives. From 25th onwards, tourists visiting the island nation from UK would no longer be required to self-isolate upon flying back to the UK. Additionally, British Airways also resumed flights to the Maldives last month. The airline is flying 3 times a week to the Maldives from London Heathrow.

03 – United States of America

The United States of America (USA) ranks third among the top 10 tourist source markets since the borders reopened. 3,927 tourists arrived on the Maldives from the USA as of 11th November 2020. Arrivals from the United States account for 7.6% of the source market share.

04 – United Arab Emirates

From 15th July to 11th November 2020, 3,858 tourists arrived on the Maldives from the United Arab Emirates. So, UAE ranked as the 4th leading tourist source market. The largest airline of UAE, Emirates has increased its flight frequency to the Maldives last month as well.

05 – India

The neighboring India is a key focus markets for the Maldives on its road to recovery. 3,418 tourists arrived from India with a market share of 6.7%. In 2019, the Indian tourist market ranked as the 2nd leading source market.

Various Bollywood celebrities have also spent their getaways in the Maldives recently. Tiger Shroff and Disha Patani are spending their getaways in the Maldives. Meanwhile, Bollywood actress Katrina Kaif also revealed that she’s on a shoot in the Maldives.

06 – Germany

2,592 tourists arrived from Germany by 11th November 2020. The largest airline in Germany (2nd largest in Europe), Lufthansa officially resumed its operations to the Maldives last month as well. Lufthansa is operating flights between Frankfurt, Germany and the Maldives.

07 – Ukraine: 1,993 arrivals
08 – France: 1,843 arrivals
09 – Spain: 1,805 arrivals
10 – Brazil: 1,459 arrivals

This November 2020, tourist arrivals have exceeded over 10,000. Meanwhile, in October 2020, the Maldives recorded 21,515 tourist arrivals. Furthermore, the total number of tourist arrivals to the Maldives reached 434,201 by 11th November 2020.

Feature image by The St. Regis Maldives Vommuli Resort
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Maldives Signs Partnership with Liverpool FC as Official Tourist Destination

Liverpool FC and Maldives sign Tourism Partnership

The Maldives, renowned for its breathtaking islands and luxurious resorts, has taken a bold step to enhance its global tourism reach through an exciting new partnership with Liverpool Football Club (LFC). Announced by the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), this multi-year agreement designates the Maldives as the official tourist destination partner of one of the world’s most iconic football clubs, covering both the men’s and women’s teams. This partnership aims to showcase the Maldives to a vast international audience, thereby driving a surge in high-value tourism to the island nation.

A Global Stage for the Maldives

Liverpool FC engages an audience of over 205 million followers globally, giving Visit Maldives an unparalleled platform to attract potential travelers. By leveraging the club’s influential reach, the Maldives plans to draw an additional 100,000 tourists in 2025, generating over $100 million for the country’s tourism revenue. Additionally, on April 2nd, during a high-profile match against Everton, the Maldives will unveil the partnership, with branding prominently displayed on LED boards at Anfield Stadium, ensuring millions of viewers worldwide see it.

This strategic alliance extends beyond brand visibility at LFC matches. Visit Maldives will place billboards across Europe, targeting affluent travelers in key markets, and secure coverage in LFC’s official publications and digital platforms. With LFC’s TV audience exceeding 211 million per season and 53 million followers on social and digital channels, the Maldives positions itself as a top destination for luxury travelers and football fans alike.

Exclusive Experiences and Sports Tourism

Moreover, this partnership offers the Maldives unique opportunities, including the creation of a Liverpool Academy in the Maldives, further boosting sports tourism. The academy will attract aspiring athletes and football fans, blending their love for the sport with the beauty of the Maldives’ stunning surroundings. In addition, additional fan zones, appearances by LFC legends, and interactive digital campaigns will further engage audiences and drive travel interest.

As a part of this effort, Visit Maldives will incorporate these activations into their global events, fairs, and roadshows, building a cohesive branding presence that emphasizes the Maldives as a luxury destination. The partnership will reach over 397 million people per season, with an expected media value of over $17 million annually, thus delivering a significant return on investment.

A Shared Commitment to Sustainability

Beyond tourism, this partnership reflects a mutual dedication to sustainability. Both LFC and the Maldives commit to protecting the environment, with LFC’s “The Red Way” program promoting sustainability in sports, while Visit Maldives champions ocean conservation and eco-friendly tourism. Since the Maldives faces challenges from rising sea levels and climate change, this collaboration highlights the importance of sustainable practices in preserving the island nation’s unique ecosystem.

Ben Latty, LFC’s Chief Commercial Officer, highlights the mutual goals of sustainability and unforgettable experiences in this partnership. Meanwhile, Ibrahim Shiuree, CEO & MD of Visit Maldives, expresses pride in aligning with Liverpool FC, noting that the collaboration will bring the Maldives closer to millions of passionate football fans and offer them a once-in-a-lifetime opportunity to experience the “Sunny Side of Life.”

Forging a New Era in Global Tourism

This partnership between Visit Maldives and Liverpool FC marks a significant milestone in the Maldives’ tourism marketing strategy. Not only does it strengthen the Maldives’ position as a premier luxury destination, but it also connects with global football fans, inviting them to experience the beauty and tranquility of the islands. Ultimately, by combining world-class tourism with the passion of football, the Maldives aims to capture the hearts of millions, inspiring them to choose the Maldives for their next unforgettable adventure.

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