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Velana International Airport Records 147 Aircraft Movements on a Single-Day

flight at velana international airport
Velana International Airport has recorded 147 aircraft movements on 11th October 2020, setting a new record since border reopening.

Velana International Airport (VIA) has recorded 147 aircraft movements on 11th October 2020. This sets a new high air traffic movements on a single day since the border reopening on 15th July 2020. According to Maldives Airports Company Limited (MACL), the airport recorded 30 runway movements and 108 seaplane movements.

According to MACL’s passenger traffic performance statistics, 13,487 international arrivals were recorded in September 2020. Furthermore, 11,186 and 2,890 international arrivals were recorded in August and July, respectively. September saw 426 international ATMs, while July and August witnessed 200 and 448 ATMs, respectively. A tweet by MACL stated that traffic is building up slowly and steadily at Velana International Airport.

MACL has also announced British Airways will restart its operations to the Maldives from 17th October 2020. The airline will operate 3 scheduled flights a week straight from London Heathrow. The addition of British Airways scheduled flights will assist the Maldives increase tourist arrivals from the UK. Likewise, the UK is amongst the top 10 source markets for the Maldives’ tourism industry. Before the lockdown in March, a total of 7,288 visitors from the UK arrived in the Maldives this year. Meanwhile, 625 tourists arrived from the UK in September 2020, making it the 4th highest performing market in terms of tourist arrivals.

Tourist arrivals from various markets have been increasing significantly since the border reopening. In addition to the marketing activities hosted by MMPRC, privately-owned Resort Life Travel has also been running various campaigns to promote the island nation. The company has been running ‘Project FOMO’, a viral marketing campaign focused on bouncing back from the loss COVID-19 has taken on the Maldivian economy.

Also read: Maldives Records 9,538 Tourist Arrivals in September 2020

According to the tourist arrival figures from the Maldives Immigration, the island archipelago has welcomed over 18,867 arrivals since the border reopening. The Maldives has also recorded the highest number of tourist arrivals on a single-day since the border reopening, with over a thousand arrivals on 2nd October 2020.

Feature image by Maldives Airports Company Limited
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Maldives Signs Partnership with Liverpool FC as Official Tourist Destination

Liverpool FC and Maldives sign Tourism Partnership

The Maldives, renowned for its breathtaking islands and luxurious resorts, has taken a bold step to enhance its global tourism reach through an exciting new partnership with Liverpool Football Club (LFC). Announced by the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), this multi-year agreement designates the Maldives as the official tourist destination partner of one of the world’s most iconic football clubs, covering both the men’s and women’s teams. This partnership aims to showcase the Maldives to a vast international audience, thereby driving a surge in high-value tourism to the island nation.

A Global Stage for the Maldives

Liverpool FC engages an audience of over 205 million followers globally, giving Visit Maldives an unparalleled platform to attract potential travelers. By leveraging the club’s influential reach, the Maldives plans to draw an additional 100,000 tourists in 2025, generating over $100 million for the country’s tourism revenue. Additionally, on April 2nd, during a high-profile match against Everton, the Maldives will unveil the partnership, with branding prominently displayed on LED boards at Anfield Stadium, ensuring millions of viewers worldwide see it.

This strategic alliance extends beyond brand visibility at LFC matches. Visit Maldives will place billboards across Europe, targeting affluent travelers in key markets, and secure coverage in LFC’s official publications and digital platforms. With LFC’s TV audience exceeding 211 million per season and 53 million followers on social and digital channels, the Maldives positions itself as a top destination for luxury travelers and football fans alike.

Exclusive Experiences and Sports Tourism

Moreover, this partnership offers the Maldives unique opportunities, including the creation of a Liverpool Academy in the Maldives, further boosting sports tourism. The academy will attract aspiring athletes and football fans, blending their love for the sport with the beauty of the Maldives’ stunning surroundings. In addition, additional fan zones, appearances by LFC legends, and interactive digital campaigns will further engage audiences and drive travel interest.

As a part of this effort, Visit Maldives will incorporate these activations into their global events, fairs, and roadshows, building a cohesive branding presence that emphasizes the Maldives as a luxury destination. The partnership will reach over 397 million people per season, with an expected media value of over $17 million annually, thus delivering a significant return on investment.

A Shared Commitment to Sustainability

Beyond tourism, this partnership reflects a mutual dedication to sustainability. Both LFC and the Maldives commit to protecting the environment, with LFC’s “The Red Way” program promoting sustainability in sports, while Visit Maldives champions ocean conservation and eco-friendly tourism. Since the Maldives faces challenges from rising sea levels and climate change, this collaboration highlights the importance of sustainable practices in preserving the island nation’s unique ecosystem.

Ben Latty, LFC’s Chief Commercial Officer, highlights the mutual goals of sustainability and unforgettable experiences in this partnership. Meanwhile, Ibrahim Shiuree, CEO & MD of Visit Maldives, expresses pride in aligning with Liverpool FC, noting that the collaboration will bring the Maldives closer to millions of passionate football fans and offer them a once-in-a-lifetime opportunity to experience the “Sunny Side of Life.”

Forging a New Era in Global Tourism

This partnership between Visit Maldives and Liverpool FC marks a significant milestone in the Maldives’ tourism marketing strategy. Not only does it strengthen the Maldives’ position as a premier luxury destination, but it also connects with global football fans, inviting them to experience the beauty and tranquility of the islands. Ultimately, by combining world-class tourism with the passion of football, the Maldives aims to capture the hearts of millions, inspiring them to choose the Maldives for their next unforgettable adventure.

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