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Visit Maldives Begins Marketing Campaign with TUI Group Targeting Austrian Market

Visit Maldives Begins Marketing Campaign with TUI Group Targeting Austrian Market
Visit Maldives begins a campaign with TUI Group targeting the Austrian market. The campaign will be held from November 2021 to January 2022.

Visit Maldives begins an ambitious campaign with TUI Group targeting the Austrian market. The campaign will be held from November 2021 to January 2022.

TUI Group is a German multinational travel and tourism company headquartered in Hanover, Germany. It is the largest leisure, travel and tourism company in the world, and it owns travel agencies, hotels, airlines, cruise ships and retail shops. The group owns five European airlines — the largest holiday fleet in Europe — and several tour operators based in Europe.

Activities to be held during the campaign between Visit Maldives and TUI Austria includes advertising, press releases, newsletters, social media activities, trade communications with dedicated emails distributed to the partners and clientele of TUI Austria. These advertising and dedicated content will promote Maldives as a safe haven, emphasizing the geographical formation of the scattered islands that offer natural social distancing. The campaign will focus on marketing the Maldivian tourism products (resorts, hotels, guesthouses and liveaboards), the experiences unique to the Maldives, and the stringent measures in place at our properties. The latest information about the destination will be relayed to travel trade and tourists from the Austrian market through this campaign.

This campaign will support top tour operators in boosting sales to Maldives, creating destination awareness and supporting the efforts of tour operators and agents promoting and selling the destination during the peak season. It would also enable Visit Maldives to increase bookings and arrivals from the Austrian market.

Visit Maldives has held a media event targeting the Swiss & Austria and conducted a joint campaign with Connoisseur Circle in order to market the brand and increase arrivals from this market. They have also been holding several virtual and in-person activities to promote the destination in the top, new and emerging markets. So far this year, Visit Maldives has held several webinars, fam trips, roadshows and participated in fairs and exhibitions across the globe as part of the effort to increase destination momentum and increase arrivals to reach pre-pandemic figures.

With more than 1 million tourist arrivals so far this year, Maldives has crossed the projected arrivals for this period which is evidence of the hard work and dedication of the industry stakeholders in promoting the destination.

Feature image by Visit Maldives

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Siyam World Hosts Summer Football Camp With Spanish Goalkeeper Star Player José Manuel Pepe Reina Páez

Get ready to kick it up a notch as Siyam World Maldives gears up for an epic summer football camp. This camp is hosted by none other than Spanish football sensation, José Manuel “Pepe” Reina Páez. Guests can join in on the fun from June 23rd to 26th, 2024. Building on its tradition of hosting world-class football camps and following the success of its spring series featuring international legends and star players, this event promises to be a highlight of the summer.

Pepe Reina is set to bring his A-game to Siyam World for an unforgettable football experience. The trill can be experienced at its premier sports complex and full-size soccer pitch – The World Sports Arena. The three-day summer football camp in June runs from 16:30 – 18:00 hrs. This camp also offers participants the chance to receive personalized coaching from the star goalkeeper himself. Along with a series of skill-building drills, friendly matches, and fun football-related activities, this camp is designed to inspire and excite football enthusiasts of all ages. Dressed in their personalized Rascal training kits, young players aged from five to 12 will seize the perfect opportunity to refine all aspects of their game. This includes everything from tactics to technical skills. This unique experience promises to enhance their abilities and provide memories that will last a lifetime.

José Manuel “Pepe” Reina Páez is a Spanish professional footballer renowned for his exceptional skills as a goalkeeper. He is also known for his dedication to nurturing young talent. With a career spanning La Liga and beyond, Pepe Reina brings a wealth of experience and expertise to the game.

Our goal is to inspire our young guests to dream big. Seeing a legend or a star player in person can help these youngsters realize that making their dreams a reality is possible, says Ausy Waseem – Resort Manager at Siyam World.

Legendary Line-Ups at Siyam World

But that’s not all! Siyam World is no stranger to hosting football legends and star players. Earlier this year, the resort scored big with a legendary line-up featuring Wayne Bridge, Adrian San Miguel Castillo, Francesco Totti, and Michael Owen.  These stars led unforgettable spring football camps. Guests had the chance to hone their skills on our impressive sports complex and soccer pitch at The World Sports Arena. With this, guests were able to soak up world-class coaching and immersive experiences as well. 

Furthermore, Siyam World has also had the pleasure of hosting several other football legends and star players recently. This includes players such as EstebanCuchu” Cambiasso, Carlos Puyol, Marco Materazzi, and Robert Pirès. Joining them were players like Harvey Elliott, Kostas Tsimikas, Juan Sebastián Verón, Roberto Pires, Eric Abidal, Nicola Ventola, Bobo Vieri, and Jay Jay Okocha.

Now, it’s time to keep the momentum going with “Pepe Reina” leading the charge. Don’t miss out on this once-in-a-lifetime opportunity to train with one of football’s greatest. And now, you can do that at one of the most beautiful locations in the world!

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