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Visit Maldives Begins Marketing Campaign with TUI Group Targeting Austrian Market

Visit Maldives Begins Marketing Campaign with TUI Group Targeting Austrian Market
Visit Maldives begins a campaign with TUI Group targeting the Austrian market. The campaign will be held from November 2021 to January 2022.

Visit Maldives begins an ambitious campaign with TUI Group targeting the Austrian market. The campaign will be held from November 2021 to January 2022.

TUI Group is a German multinational travel and tourism company headquartered in Hanover, Germany. It is the largest leisure, travel and tourism company in the world, and it owns travel agencies, hotels, airlines, cruise ships and retail shops. The group owns five European airlines — the largest holiday fleet in Europe — and several tour operators based in Europe.

Activities to be held during the campaign between Visit Maldives and TUI Austria includes advertising, press releases, newsletters, social media activities, trade communications with dedicated emails distributed to the partners and clientele of TUI Austria. These advertising and dedicated content will promote Maldives as a safe haven, emphasizing the geographical formation of the scattered islands that offer natural social distancing. The campaign will focus on marketing the Maldivian tourism products (resorts, hotels, guesthouses and liveaboards), the experiences unique to the Maldives, and the stringent measures in place at our properties. The latest information about the destination will be relayed to travel trade and tourists from the Austrian market through this campaign.

This campaign will support top tour operators in boosting sales to Maldives, creating destination awareness and supporting the efforts of tour operators and agents promoting and selling the destination during the peak season. It would also enable Visit Maldives to increase bookings and arrivals from the Austrian market.

Visit Maldives has held a media event targeting the Swiss & Austria and conducted a joint campaign with Connoisseur Circle in order to market the brand and increase arrivals from this market. They have also been holding several virtual and in-person activities to promote the destination in the top, new and emerging markets. So far this year, Visit Maldives has held several webinars, fam trips, roadshows and participated in fairs and exhibitions across the globe as part of the effort to increase destination momentum and increase arrivals to reach pre-pandemic figures.

With more than 1 million tourist arrivals so far this year, Maldives has crossed the projected arrivals for this period which is evidence of the hard work and dedication of the industry stakeholders in promoting the destination.

Feature image by Visit Maldives

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Seaside Finolhu Baa Atoll Maldives Announces New Leadership Appointments

Meet the newest leadership appointments at Seaside Finolhu Baa Atoll.

Seaside Finolhu Baa Atoll Maldives introduces Steven D’Souza as Director of Food & Beverages, and Tammy Gan as Assistant Director of Branding & Marketing.

Steven D’Souza – Director of Food & Beverages

Originally from India, Steve brings over 18 years of experience within the hospitality Industry. Having achieved a Bachelor of Hotel Management degree, Steve has accumulated invaluable pre-opening resort experiences. Steve has worked across three continents and served as the Food and Beverage division Head at Cap Jaluca, A Belmond Hotel in Anguilla.

When it comes to the Maldives, Steve has worked at The Nautilus Maldives, Niyama Private Island Maldives, and Anantara Kihavah Maldives. Additionally, Steven has also worked in Anantara in Thailand, Raffles Hotels Canouan Island, Buccament Bay Spa and Resort in St. Vincent & Grenadines, and Sheraton Jumeirah in Dubai.

At Seaside Finolhu Baa Atoll, Steve will be reporting directly to the General Manager. He has been tasked with spearheading the F&B operations, prioritizing revenue growth, waste minimization, and regulatory compliance, as well as enhancing guest satisfaction through elevated service standards.

Tammy Gan – Assistant Director of Branding & marketing

Tammy, who is originally from Singapore joins Seaside Finolhu Baa Atoll with over 14 years of Marketing and Branding experience in the hospitality sector. Throughout her career, Tammy has worked in countries across Southeast Asia to the Middle East as well as the Maldives. Prior to this, Tammy held the position of Assistant Director of Marketing & Communications at The Nautilus Maldives. Additionally, she held roles in esteemed properties like Gili Lankanfushi Maldives, Laguna Banyan Tree Limited in Phuket, Anantara Hotels Resorts & Spa in UAE, and Grand Copthorne Waterfront Hotel.

In her new role, Tammy will report to the Director of Sales & Marketing. Here, she will oversee the strategic development and execution of marketing and communications plans for Finolhu and . HERE brands. Additionally, her role also encompasses brand enhancement, market analysis, advertising initiatives, resource allocation optimisation, as well as nurturing innovative branding and communication strategies through collaboration with external agencies.

I’m thrilled to welcome Steven and Tammy to Seaside Finolhu. I am confident that their expertise will help enhance our brand and elavate our dining experiences, ensuring unforgettable memoments for our guests, comments Steven Phillips – General Manager, Seaside Finolhu Baa Atoll.

Finolhu Baa Atoll Maldives is owned and managed by the Seaside Collection. The resort consists of 125 beachfront and overwater villas, four restaurants and an array of activities for guests to enjoy every day! Recently, the resort took groundbreaking measures to offer its employees more opportunities by signing an MoU with the Maldives National University. The MoU with Finolhu and MNU ensures the employees have opportunities to pursue further education and grow in the industry.

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